Instead, they’ll just go with “it’s good!”
Is 2020 an adjective yet? Because this is so 2020.
Fast food chain Kentucky Fried Chicken will drop their signature “finger lickin’ good” slogan saying the “slogan doesn’t feel quite right” during a pandemic. Instead, they’ll just go with “it’s good!” which is just lame. But they didn’t ask me.
Not to worry though, they’ll bring back the whole slogan for their devoted fans “when the time is right.”
Their official statement:
AND THE WINNER OF THE AWARD FOR THE MOST INAPPROPRIATE SLOGAN FOR 2020 GOES TO…KFC
· The home of the world’s favorite fried chicken ‘fesses up to slogan being a bit ‘off’… for now
· The use of It’s Finger Lickin’ Good will be paused in advertising around the globe from today
August 24, 2020– Our It’s Finger Lickin’ Good slogan has been around for 64 years, which is impressive for a brand in this day and age. We’re firm believers that there’s one simple reason it’s become so famous: because it’s true.
Our chicken is, quite simply, Finger Lickin’ Good. Whether it’s the perfectly cooked chicken on the bone, or the secret recipe of 11 herbs and spices, we’ll never know. But the idea of even one little bit going to waste is no joke.
Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right.
So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.
“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” said Catherine Tan-Gillespie, global chief marketing officer at KFC.
In all seriousness though, whilst we’re taking a moment to have a little fun, rest assured we’re still going to be providing Finger Lickin’ Good chicken and a responsible experience for our amazing team members and guests around the world.
And for all those fans, don’t worry – the slogan will be back. Just when the time is right.
The Daily Caller noted that a recent KFC ad blurred out the “Finger Lickin'” part like it’s nudity or something.
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