The orthodoxy with regard to racial politics has moved from campus to culture, We’ve seen the purge of alternative views in academia, journlism, the arts, and other industries. The emergence of hyper-woke corporations is one of the distinguishing features of the current Black Lives Matter movement effort since the death of George Floyd.

Human Resources departments at major corporations and government agencies are now at the forefront of enforcing ideological uniformity. This is significant for society because fear of losing a job is one of the major intimidation factors chilling public discourse. Reeducation sessions regarding ‘white privilege’ and fighting one’s own ‘whiteness’ are increasingly common.

Mostly these HR re-education sessions take place outside of the public eye. But a leak from a Goodyear training session has received some attention.

WIBW reports:

A Goodyear employee says the company has put out a new policy that has some calling it not equal for all.

A photo seen circulating on social media shows a slide that was presented during a diversity training showing what’s acceptable and what isn’t acceptable as part of Goodyear Tire and Rubber Company’s zero-tolerance policy.

Under acceptable: Black Lives Matter (BLM), Lesbian, Gay, Bisexual, Transgender Pride.

Listed as unacceptable: Blue Lives Matter, All Lives Matter, MAGA Attire, Political Affiliated Slogans or Material.

According to the employee who took the photo of the slide, it was presented at the Topeka plant by an area manager and says the slide came from their corporate office out of Akron, Ohio.

“If someone wants to wear a BLM shirt in here, then cool. I’m not going to get offended about it. But at the same time, if someone’s not going to be able to wear something that is politically based, even in the farthest stretch of the imagination, that’s discriminatory,” said the employee under the agreement of anonymity due to fears they could lose their job. “If we’re talking about equality, then it needs to be equality. If not, it’s discrimination.”

When this photo first circulated, many people assumed is was a fake. Surely a major corporation could not be so biased is what is acceptable at work.

But, as WIBW further reported, Goodyear did not deny the slide was real and defended the message:

“Goodyear is committed to fostering an inclusive and respectful workplace where all of our associates can do their best in a spirit of teamwork. As part of this commitment, we do allow our associates to express their support on racial injustice and other equity issues but ask that they refrain from workplace expressions, verbal or otherwise, in support of political campaigning for any candidate or political party as well as other similar forms of advocacy that fall outside the scope of equity issues.”

Melissa Monaco, The Goodyear Tire & Rubber Company
That language regarding “equity” issues is, as I’ve explained, code for racial discrimination to fight racial discrimination. That apparently is permitted at Goodyear, but not the opposite view articulating the traditional civil rights goal of equality without regard to race.
This now has blown up into a major controversy, with calls for a boycott and President Trump tweeting about it, focused on the ban on “MAGA” apparel.

Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS. Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!).

A lot of liberals are reacting by pointing out the Goodyear is a major employer in swing states, and that attacking the company is bad politics for Trump. What is the chance Goodyear employees support the repressive HR effort at the company? Slim. So it’s highly unlikely this would hurt Trump politically, and if Goodyear pulls back and removes the discriminatory HR policy and training, it would be a big boost for Trump among employees who have been bullied into silence regarding these policies.

Of course, MAGA is not the big societal issue here. It’s the poisonous racial politics at companies such as Goodyear.

Welcome to 2020. “Equality” without regard to skin color is off the table, “equity” based on skin color is mandatory from campus to culture to corporations.


Goodyear has issued a second statement. It says the graphic was not created or distributed by Goodyear or used at a diversity training session, but does not deny the policy. It appears that Goodyear is distancing itself from whatever it is that was shown, perhaps by a third-party vendor conducting the training.

Goodyear defines “racial justice and equity” to exclude concern for all people or for police. That’s the problem. It defines racial justice in a discriminatory way.


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