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Goya CEO Rejects Cancellation, Says ‘Hell No’ When Asked If He Plans to Apologize for Praising Trump

Goya CEO Rejects Cancellation, Says ‘Hell No’ When Asked If He Plans to Apologize for Praising Trump

“Hell no. Hell no,” Goya Foods CEO Bob Unanue said when asked if he planned on bowing to cancel culture mobs and apologizing for his recent praise of President Trump.

When a person is faced with a cancellation notice from left-wing mobs, they have two choices: apologize and beg for forgiveness or stand and fight for what they think is right.

Just as “Harry Potter” author J.K. Rowling has in recent weeks, Goya Foods CEO Bob Unanue has chosen to stand and fight.

During a Rose Garden ceremony Thursday, Unanue stated “We’re all truly blessed … to have a leader like President Trump, who is a builder” during an event announcing a “Hispanic Prosperity Initiative” that will, according to the White House, “improve Hispanic Americans’ access to educational and economic opportunities.”

After the video was shared on Twitter of Unanue complimenting Trump, the backlash ensued, with Democrat politicos like Rep. Alexandria Ocasio-Cortez (NY) and failed presidential candidate Julián Castro calling for a boycott of Goya Foods, a company that has proudly served the Hispanic community for nearly 85 years.

Unanue told Fox and Friends Friday that he was not going to apologize for what he said, and condemned cancel culturalists for what he called “suppression of speech” while also noting he had also worked with the Obama administration on Hispanic initiatives.

In another appearance Friday night on Fox News, Unanue was asked by Laura Ingraham if he would end up backing down and modifying his stance as many others in the past have in the face of withering criticism. His response? “Hell no. Hell no”:

UNANUE: Goya has been in business for the last 84 years. Since 2000 the U.S. Hispanic population has doubled. The Goya brand is extremely iconic, and it means something to every ethnicity. That’s very powerful. And that can’t be taken down, I don’t believe, in a moment.

But the fact of the matter is, our country is very divided. I’m 66 years old, and I have been through a few decades, let’s say. And in my lifetime, I’ve never seen the country more, unfortunately, divided. I like the saying there are those who are born to love and build and others to hate and destroy. And unfortunately, there is a movement of hatred and destruction. Who wants to see houses of worship burn, businesses people have put their whole lives savings and to build the business, and to only have people come along and destroy it. They have no right to do that.


INGRAHAM: Bob, will you be one of these big figures in American life — you have seen it in Hollywood, you’ve seen it in sports — who is forced to apologize for standing with President Trump or next to President Trump? Will you do that?

UNANUE: The White House has an issue on Hispanic prosperity, and I was asked by the White House to attend a roundtable and even be part of a new commission, which is yet to be named. But of course, when you are called to service, to serve our country in whatever way possible, I am blessed to have the fortune of being ahead of a company that is iconic. And so —

INGRAHAM: So the answer is no. The answer is no, you are not going to apologize for standing next to President Trump.

UNANUE: Hell no. Hell no.


Unanue’s comments are refreshing and inspiring at a time when America needs more like him to push back hard and say “enough is enough.”

From the looks of things, his message is resonating. Not only has Goya’s Facebook page gained over 100,000 new followers since the backlash began, but more people are pledging to #BuyGoya, and acting accordingly:

As Dana Loesch once said, “never bend a knee to the rage mob. Ever.”

— Stacey Matthews has also written under the pseudonym “Sister Toldjah” and can be reached via Twitter. —


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I bought several Goya items today at my grocery store. Happy to do it.

Checked out the end cap display of Goya at Walmart today as I shopped maskless ignoring Dictator Cuomo’s edict.

If I ate what they sold- I’d have bought some. I could survive on their products, but the national food shortage hasn’t got that bad yet. And I’m slowly stocking other items.

I am fed up with the Red Guard! To strike back I bought a few grocery bags of Goya products and donated them to the local church pantry.

I encourage everyone reading this blog to buy as well (and donate if you wish).

Went to Kroger yesterday to specifically buy Goya and bought 5 cans and a bag of Plantain chips.
Asked the wife to buy some when she shopped today and all she bought was a few cans of bean soup – said she didn’t know if we would like the rest of the stuff.
Told her she was missing the point!

The ultimate buycott. I’m in.

We, on the right, are always wondering what we can do to pushback against the leftist “revolution,” well, this is one thing we can do. Countering cancel culture with buycotts and supporting those who refuse to kneel is vital to our socio-cultural triumph over the evil-doers who are attempting to dismantle everything we hold dear. Not a fan of Goya products? Donate your purchases to a local foodbank, but I really urge you to try some stuff they put out. Goya sodas and fruit concentrates (with a bit of a kick from your SodaStream, if you bought one to buycott the anti-Israel lunacy) are truly delish!

Anyway, we can do all sorts of things from working to register GOP voters locally to volunteering with local reelect Trump offices, but this one is easy. Who doesn’t love them some Goya beans in that big pot o’ chili (yes, I eat chili in the summer, in Florida!) or in a nice summer pasta salad?

    Whitewall in reply to Fuzzy Slippers. | July 12, 2020 at 5:33 pm

    Tomorrow is grocery store day for us. Gonna buy a whole lotta Goya. More then usual.

    Whitewall in reply to Fuzzy Slippers. | July 12, 2020 at 6:00 pm

    Chili in the summer in Fl? You must have a cast iron stomach!

      My mom loved chili, it was the one thing she said she could eat all day every day (mine is lasagna). We don’t do much “kick” in our chili (I still use her recipe), but omg, the yum!

      Beef prices are a bit crazy right now, so neither chili nor lasagna are on the menu at my house, but . .. soon. At least if Trump wins, if he loses, all those farting cows will need to be eliminated. For the environment and greater good and stuff.

      hrhdhd in reply to Whitewall. | July 13, 2020 at 12:21 pm

      We do chili in the summer in FL as well. It lasts a few days and gets better as it hangs out in the fridge. 😉

    Chili: It’s What’s For Breakfast!

    And Lunch!

    And Dinner!

    PersonofInterests in reply to Fuzzy Slippers. | July 12, 2020 at 7:09 pm

    I’ll be loading up on Goya Products, especially their canned beans. A Business Leader this eloquent has to be supported.

    gospace in reply to Fuzzy Slippers. | July 12, 2020 at 9:16 pm

    I’ve noticed anyone who eats chili eats it year round. And those of us who don’t eat it ever. My wife sometimes makes it when I’m not home.

Dusty Pitts | July 12, 2020 at 5:11 pm

When a person is faced with a cancellation notice from left-wing mobs, they have two choices: apologize and beg for forgiveness or stand and fight for what they think is right.

The former is the kind of choice that argues someone doesn’t like making choices and wants to be free of the burden ever after.

    henrybowman in reply to Dusty Pitts. | July 13, 2020 at 3:18 pm

    Plus, it never does any good. Name one cancellee who was forgiven, or even just received less heat, after apologizing than he did before. No, the bullies always double down.

    This man has balls, unlike the hundreds of cowardly, pants-wetting “white” CEOs that apologize to every individual whining crybully in America.

    Say, let’s ask the MSM if perhaps Unanue might be only the second-ever “white Hispanic” to be identified in America.

In the 90’s I wore a bright red Chicago Black Hawks jersey with a big honkin’ caricature Indian to an off-site AT&T Diversity Meeting run by some Black Guy who rambled on how the US is not a Melting Pot but a Salad.
Nothing bad happened.
Today I would probably be jailed!

I hope that he will do campaign commercials in Spanish for the President.

OwenKellogg-Engineer | July 12, 2020 at 6:07 pm

I’m buying all the Goya product I can. In Florida, it’s a staple. If I don’t have something in my pantry that say Goya, I’ve got a problem. Latin food is soooo tasty. Look up some recipes, and you’ll be quite pleased!!

Southwest black bean salad:
1 can Goya black beans (drain/rinse)
1 cup frozen corn
1 can diced tomatoes (garlic flavor, or anything with spices you like.)
1,2,3? Cloves garlic (as you like)
1 small onion, diced
1 green pepper, diced
1 packet Good Seasons Italian dressing w/Olive oil & vinegar per instructions.

You won’t be disappointed.

This is part and parcel of the vile Dhimmi-crats’ longstanding, paternalistic racism exhibited towards black, Hispanic and other Americans who have the temerity to reject Dhimmi-crat orthodoxies and/or support GOP politicians. The Dhimmi-crats seek to vilify and punish these people, as ideological heretics. In other words, we are witnessing typical totalitarian antics from the infantile Dhimmi-crat jackboots.

Look through your FB friends list and look at how many have deactivated their accounts.

So many people are just DONE with the cultural revolution and Jacobin guillotines.

Stocked up on a few varieties of Goya products today, nothing I wouldn’t have gotten anyway as we use Goya products alot.

It seems that for as long as I can remember, Goya was the label on the beans we bought.

Goya coconut milk makes a wonderful rum-chocolate tapioca pudding. I soak two cups of tapioca pearls in two cans of coconut milk, grate some dark chocolate in there, add some cocoa powder, a dash of dark rum, some orange zest if I have it, let it all soak for a few hours, then simmer in a covered pot, stirring occasionally, until the pearls are cooked and the mixture has thickened into a pudding-like consistency.

Coconut milk is also great for making spicy sauces for Asian dishes.

    Okay, this sounds totally yummy! And so my brain goes to a Goya coconut smoothie, or Pina Colada, or shrimp dish. The uses of Goya products are truly endless, restricted only by our own imagination (and maybe our chef skills).

      guyjones in reply to Fuzzy Slippers. | July 12, 2020 at 10:27 pm

      Oh, I forgot — do add a touch of agave nectar or brown sugar, as a sweetener. Date molasses or carob molasses also work well. It doesn’t need much sweetener. Yes, this is one of those dishes whose taste belies the total paucity of effort that went into making it. The coconut milk’s richness and thickness also means that eggs are not needed, here. I”m not vegan, but, I do like make desserts sans eggs, if I can get away with it.

    rabidfox in reply to guyjones. | July 12, 2020 at 7:43 pm

    Guy, that sounds like a fabulous recipe.

    Demonized in reply to guyjones. | July 13, 2020 at 4:37 pm

    I made some killer beef meatballs in a Goya coconut milk and chile Asian sauce today. The beef was from my own steer, btw. Chiles, onions, garlic all from my own garden.

Supporting Goya is terrific, but the repudiation of these Marxist bullies that really counts is at the ballot box. In 2016, voter turnout was 56% of the voting age population. This election really matters and getting 2/3 of the voters out for candidates not bent on destroying the country and its heritage would really make a difference.

When they demand that he kneels, when they attempt to force him to his knees, Unanue stands. #DiscoverYourDignity

    lc in reply to n.n. | July 13, 2020 at 8:34 am

    He’s a patriot!
    I did my part and bought Goya yesterday.
    I’ll continue to buy an item or 2 weekly as well.

God bless you Mr. Unanue. I’ll be buying Goya products this week BIG TIME!

notamemberofanyorganizedpolicital | July 12, 2020 at 10:54 pm

Authorities seek help locating black suspects in alleged attack on 80-year-old black man at grocery store

notamemberofanyorganizedpolicital | July 13, 2020 at 12:55 am

Here is a movie about Progressive leftist dictatorships that’s so fresh it could have been made about today.

It is the movie called Guilty of Treason.

I make from scratch Spanish rice and beans for my family. I learned from my husband’s mom and aunt when I was first married long ago. But for those who aren’t familiar on preparing this the Goya boxed rice varieties are excellent choices as well. They are also time savers in the kitchen. Highly recommend.Give them a try.

I use 2 lbs of ground venison and 1 lb of mild ground venison sausage. Ask around, someone is bound to have some extra ground venison they would be glade to share. It’s free-range, sustainable, locally grown usually, gluten free, and “organic” (all the buzz-words).

3 pounds of ground venison (I have used ground turkey breast–nice taste);
4 tablespoons olive oil;
2 teaspoons of minced garlic;
1 large onion diced;
2 – 3 packets of McCormick Original Chili Mix; your choice mild-original-hot);
2 teaspoons of your favorite chili powder;
Small can of green chilies or to taste;
1or 2 cans of low sodium diced tomatoes (26 oz cans)
1 – 16 oz can dark red kidney beans (that’d be Goya);
1 – 16 oz can low sodium black beans (that’d be Goya);
1 – 16 oz can of pinto beans (that’d be Goya);
1 — 16 oz can of great northern beans (that’d be Goya);

Options: Beef bouillon and if you want to make a soup, diced/julienne carrots, diced celery, diced bell peppers (add diced vegetables to pot beginning of last 15-minute stage so they stay firm and a little crunchy).

Cooking Procedure:
Use an 8-quart heavy bottom cooking pot; Sautee diced onions in tbsp of olive oil stirring often until somewhat clear over medium heat (4-5 minutes) / just as they begin to get clear add the garlic / cook another 5-6 minutes stirring often / remove and put in glass bowl.
Add remaining oil to cook pot over medium heat; Add 3 lbs. ground meat to the oil and cook until red is almost gone (15-20 minutes using spatula to break up meat into inch square or smaller pieces). Remove pot from heat and add 2 cups of hot tap water — stir; Pour all into large strainer (colander with small holes) and run cooked meat under hot tap water 2-3 seconds / let drain 5 seconds and put it all back into same pot (this procedure is to rinse the natural wild game fat off the cooked ground venison because that fat gives the meat a wilder-greasy taste if not rinsed off in my opinion).

Over medium heat add onion-garlic, can of green chilies, packets of chili mix, and chili powder to meat mixture and stir in–allow 4-5 minutes to blend together; Add the fresh/canned/frozen ingredients. Mixture should be juicy/add water or broth if it needs liquid; Re-heat over medium heat 10-15 minutes (or until it comes to medium boil) then reduce heat to low; Add optional fresh ingredients; Cover loosely for 15 minutes stirring gently every 5 minutes. It should keep for a week refrigerated. You can also freeze some for later or put it in canning jars. Prep and cooking time is approx. one hour or less and the result is 12-16 servings. Bon appetite!

“Forced to apologize for standing with the President?”

How about “You’re certainly a self-important little airhead for even asking such a question. How about you go home to mommy and apologize to her. I’d hate to see you cry.”