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Google Threatens Two Right-Leaning Blogs With Loss of Ad Revenue After NBC Complains of “Racist” Content (UPDATE: Google says that because the comment section has been removed, the matter is resolved)

Google Threatens Two Right-Leaning Blogs With Loss of Ad Revenue After NBC Complains of “Racist” Content (UPDATE: Google says that because the comment section has been removed, the matter is resolved)

NBC ratted out the sites, then misreported what happened

According to NBC’s News Verification Center (what?), two right-leaning blogs, ZeroHedge and The Federalist, have been threatened with prohibition from the Google Ad platform.

Their News Verification Center (again, what? Aren’t they a news network?) tweeted Tuesday:

According to the article, both sites are being held responsible for the content  including that contained in their comment section. I mean, hello, has anyone ever ventured into the cesspool of YouTube comments? Anyone? Google should be banning itself, if the standard were equally applied.

From the article:

Google has banned two far-right websites from its advertising platform after research revealed the tech giant was profiting from articles pushing unsubstantiated claims about the Black Lives Matter protests.

The two sites, ZeroHedge and The Federalist, will no longer be able to generate revenue from any advertisements served by Google Ads.

A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.

“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,” the spokesperson wrote. “When a page or site violates our policies, we take action. In this case, we’ve removed both sites’ ability to monetize with Google.”

After publication of this story, Google added that it takes into account all of the content on a website including comments to determine if a policy violation has occurred, which is where the policy violations occurred.

Google notified ZeroHedge of the policy violations last week and banned the website from its ad platform.

Google notified The Federalist on Tuesday of policy violations. It now has three days to remove the violations before the ban goes into effect.

Google’s ban of the websites comes after the company was notified of research conducted by the Center for Countering Digital Hate, a British nonprofit that combats online hate and misinformation. They found that 10 U.S-based websites have published what they say are racist articles about the protests, and projected that the websites would make millions of dollars through Google Ads.

As if the comment inclusion isn’t frightening enough, it was NBC News who ratted out the allegedly racist content to Google, prompting a response. NBC ctd:

Google blocked The Federalist from its advertising platform after the NBC News Verification Unit brought the project to its attention. ZeroHedge had already been demonetized prior to NBC News’ enquiry, Google said. ZeroHedge and The Federalist did not respond to requests for comment.

Imran Ahmed, CEO of the Center for Countering Digital Hate, said it found advertisements for many companies that had otherwise made public statements supporting Black Lives Matter and the recent protests running on the websites.

“We found that lots of those companies are inadvertently funding through their advertising content that is outright racist in defense of white supremacism and contains conspiracy theories about George Floyd and the Black Lives Matter movement,” he said.

Google has banned various websites from its advertising platform in recent years, mostly targeting fake news operations.

ZeroHedge and The Federalist have become well known in recent years for publishing far-right articles on a variety of subjects. On the recent protests, ZeroHedge published an article claiming that protests were fake, while The Federalist published an article claiming the media had been lying about looting and violence during the protests, which were both included in the report sent to Google.

A reporter seeking clarification teased out that de-monetization is likely imminent for The Federalist, though not yet in effect:

But no one got it right, still. Not NBC, not the AdWeek guy, Scott Nover, because then Google clarified saying:

Good job, NBC News Verification Center. You have one job and you failed.

So NBC ratted out the blogs, Google threatened them because of what appear to be bad comments. Is there even an internet without terrible comments? Isn’t that what fuels it?

“Outrageous” is so overused is has lost most meaning, but this is truly, outrageous. A national media corporation conspired with the world’s largest tech giant to cut off funds to two blogs because of “wrongthinking” and doesn’t even provide the reader with the opportunity to make that determination on their own. Doesn’t matter what you think of the content, how this happened and that it happened is frightening.

Also this:


This. ALL of this is why the conservative blogosphere exists. We and our readers were left behind by activists pretending to be journalists portraying everything we breathe, say, and do, as racist, bigoted, and wrong.

NBC poked a giant, cranky bear and I doubt they’re ready for the backlash. Every single major media outlet in our country seems to be in a balls to the wall race to see who can obliterate the last, single shred of dignity left in the industry.



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healthguyfsu | June 16, 2020 at 6:10 pm

Disgusting…”is too big to boycott” a thing? It probably should be.

Don’t worry, the editors of the federalist are currently working on a lengthy op-Ed making the conservative case for de-monetization emphasizing that the POTUS’ tweets were the real problem and they Left google with No choice but to violate the constitution

smalltownoklahoman | June 16, 2020 at 6:18 pm

Watch them try to pull this on other sites now that they’ve had some success. Targeting them over their comments section: Hey either you have our money or your audience but not both!

God I hope in Trump’s second term there is a real effort made to bust up big tech! They really need to served a big ol’ slice of humble pie for the stuff they’ve put people through these last few years!

    snopercod in reply to smalltownoklahoman. | June 16, 2020 at 7:59 pm

    Let’s not forget that Amazon already de-platformed the Professor. It’s almost like a conspiracy or something /sarc

    notamemberofanyorganizedpolicital in reply to smalltownoklahoman. | June 16, 2020 at 10:30 pm

    Remember the technology of Big Tech is one of the biggest if not the outright biggest reason for breaking them down to microscopic units.

    Perhaps you are aware of how some NASA (?) science projects used thousands of individual citizens’ home computers to analyze great masses of data.

    JusticeDelivered in reply to smalltownoklahoman. | June 16, 2020 at 11:14 pm

    In addition to being broke up, they need steep enough fines to really hurt.

They should go check out The Hill. The comments sections are filled with hatred and filth.

    Between time outs and my comments being removed from the hill (the libs like the spam button and push it often on my posts) the scum should not only be de monetized but totally shut down for lies and bs.

Time for an Anti-Trust action!

British NGO Center for Countering Digital Hate.

Another Marxist-Orc siege engine at the gates of our republic.

“NBC’s News Verification Center”??????

Sounds more like a “Nice monetized blog you have there. It would be a shame if something happened to it” center.

Deleted Google as my search engine long ago. Changed back later. Deleted it again 5 minutes ago. Motivation to go back later much much less now. Google Gone, probably for a very long time.

Started an anti-China purphase policy a month ago, too. Not “no,” but trying not to. Absolutely amazing how much of Amazon is China-based.

    Jackie in reply to BobF. | June 16, 2020 at 6:49 pm

    Decided to buy a refrigerator made in the US. I read GE is made in the US, but read further that GE is owned by a Chinese company. You just can’t win.

      Paul in reply to Jackie. | June 16, 2020 at 7:40 pm

      GE is a publicly traded company… a large percentage of it is owned by institutional investors… scanning the names of the top holders I don’t see any Chinese companies… they mostly look like big US firms/funds to me:

        Rabel in reply to Paul. | June 16, 2020 at 7:54 pm

        “GE Appliances” is a separate company. Majority ownership was sole to Haier, a Chinese company, a few years ago.

          Paul in reply to Rabel. | June 16, 2020 at 8:01 pm

          Ah… I stand corrected.

          A sad realization for me… growing up my Dad owned the GE Appliance shop in my home town… I have many fond memories of running around the warehouse as a small boy (refrigerator boxes were the best!) and later cutting my teeth in sales on the showroom floor.

          Rabel in reply to Rabel. | June 16, 2020 at 8:48 pm

          I remembered the sell-off but had to look up to who. They still mfg. some in the US.

      alohahola in reply to Jackie. | June 16, 2020 at 7:57 pm

      I started an anti-Amazon purchase policy over a year ago. I am not missing out on anything except putting money in Bezos’s pockets.

      Hopefully you’ll continue to have food to put in it.

      The swamp/left/islamic axis isn’t done yet. Maybe they’ll have Mattis seize a meat plant.

      The Friendly Grizzly in reply to Jackie. | June 17, 2020 at 12:52 pm

      GE sold their consumer electronics business to Thompson Houston decades ago. The major appliance business went to Haier, a Chinese concern.

      With the exception of gas turbine and jet engines, and generating machinery, they are now just a name.

    terrence22 in reply to BobF. | June 16, 2020 at 8:52 pm

    I stopped using google a few years ago; and i started to use DuckDuckgo, and I will never go back to google. DuckDuckgo does NOT track what you search for.

You were warned. This was NEVER going to stop with ‘extremists’.

The END GOAL is that they will remove the ability for anybody to state ANYTHING even vaguely conservative on the internet.


So, sites with comment sections are to be treated as editors, not platforms? Just want to make sure of the rules. That’s good information to know going forward.

Anyone know an email provider other then Gmail, Yahoo or Mucrosoft. I am less worried about my searches then them mining my emails.

    Tiki in reply to DaddyO. | June 16, 2020 at 7:05 pm

    Protonmail. Swiss servers.

      notamemberofanyorganizedpolicital in reply to Tiki. | June 16, 2020 at 10:37 pm

      Is that free?

        It’s free for a single address … there are other plans that have more features and have costs. See the plans at

        I have a Protonmail address (free) but I also have a ProtonVPN account (basic – $48/yr)that allows me vpn services for 2 devices.

    JusticeDelivered in reply to DaddyO. | June 16, 2020 at 11:29 pm, they have lots of domains. Work well for creating alias.

    Top 20

    dmacleo in reply to DaddyO. | June 17, 2020 at 9:32 am

    I run my own exchange 2013 email server here in the house.
    you can easily setup a vpn and run exim or other email server access remotely using roundcube web mail (hosted on your server) or linix based pc use evolution email client if desired.
    just need your own domain name and a robust dns server setup like

Anyone know an email provider other then Gmail, Yahoo or Mucrosoft. I am less worried about my searches then them mining my emails.

    Ira in reply to DaddyO. | June 17, 2020 at 12:42 am

    Have you considered Cost about $25/mo.

    The Friendly Grizzly in reply to DaddyO. | June 17, 2020 at 12:57 pm

    I’ve been using Hotmail for almost 15 years. It is Microsoft, yes, but have get to see any targeted ads, emails, or other nonsense. Not every free service is like Gmail.

Zero Hedge is all over the place politically – lots of out-there conspiracy posts along with some solid work.

You might want to stay away from the comments though. Especially if you’re of the Jewish persuasion.

    Paul in reply to Rabel. | June 16, 2020 at 7:58 pm

    Zero Hedge has some wacko posters and some really nasty commenters.

    The Federalist is doing more legit journalism than any of the big names have for a long, long time.

    TheOldZombie in reply to Rabel. | June 16, 2020 at 9:04 pm

    Yeah. Zero Hedge readers have a real hard on for hating Jewish people.

daniel_ream | June 16, 2020 at 8:42 pm

If there’s one thing this issue has taught me, it’s that virtually no one understands how the Internet, the CDA, antitrust law, or Google actually works.

Google chose to stop doing business with a vendor because they didn’t like the way that vendor operates their business. Period. That’s it.

Google has something close to a monopoly on Internet ad placement, but they’re not doing (and likely cannot do anything, given the technology) to prevent The Federalist and ZeroHedge from signing up with a different ad network, or selling their own ad space.

What is with the Left’s denigrating (at least, in their construction) use of the phrase “far-right?” It’s a smear tactic. No conservative calls himself or herself “far-right;” merely, “conservative,” “libertarian,” whatever. The Federalist and Zero Hedge are simply mainstream, pro-free market, conservative commentary sites. So, the use of the term “far-right,” just as with the similarly overused “alt-right,” is a transparent and underhanded means of vilifying the person or media source at issue. The Dhimmi-crats’ dishonesty and totalitarian bullying tactics continue, apace.

nordic_prince | June 16, 2020 at 9:13 pm

One big problem I have is: who, exactly, gets to determine what is “racist”?

Comanche Voter | June 16, 2020 at 9:16 pm

General Electric had a big “Appliance Park” in Kentucky back in the day where they made most of their home appliances. That was sold off to the Chinese years ago. Recently I had a problem with a GE “Space Saver” Microwave oven that I’d had built in to custom cabinetry during a kitchen remodel ten years ago. It failed and I needed to replace it.

So I went on line looking for a replacement of the same model–no longer made–or at least close to the same dimensions. I was able to buy what looked like the same oven (it wasn’t00the dimensions were a bit bigger and the microwave power was quite a bit less) at a local appliance store. It didn’t work–something was wrong with the control module. That started a six week period of trying to get the thing repaired. The new Chinese GE had a local repairman who could come out and install the module when it arrived. The module was supposed to be shipped from a warehouse in Indiana–but apparently the repairman, the warehouse and Chinese GE didn’t communicate all that well. Then there was a dispatcher at a customer center somewhere who kept calling asking if we’d received the module from Indiana. Nope, nope, nope. The Keystone Kops could have done a better job of customer service on this brand new microwave–that didn’t work.

Finally the module arrived–the service guy came out and installed it. It works okay, but I still can’t find the trim arts needed to reinstall the microwave in the cabinet.

Don’t buy GE appliances. Or if you do, don’t expect much warranty support.

Well, we’re all ‘settling’ down to our new way of life: terror, which will grow and grow and grow – until one day you will wake up and be like Austrians in the 1930s, who suddenly found themselves under Nazi rule (the Nazis were smart: their annexaton was slowwwwww…like AG Barr’s slow-walking: no one could be bothered until they found themselves being shipped off to a death camp).

You could very well find yourself shipped off to one of Cuomo’s or Newsom’s “nursing homes” where you’d mysteriously die of the new Zyklon B: a virus.

Time to resist.

Colonel Travis | June 16, 2020 at 9:57 pm

The comment section at The Federalist was a cesspool. They never moderated it, as a result, the most vile people who commented there were on the left. I saw some disgusting stuff from the other side. But the most persistent lowlifes were leftists. Not a peep about them.

Anyone gonna fight the double standard? Not The Federalist. The left will never stop.

Google has too much power. Who gets to moderate them? Oh, that’s right – we’re talking about Internet God, basically. No need for any checks on Internet God.

    InEssence in reply to Colonel Travis. | June 16, 2020 at 11:07 pm

    NBC could have made the comments that they complained about. Maybe it was a slow day, and they needed a story.

    HamiltonNJ in reply to Colonel Travis. | June 17, 2020 at 7:00 am

    The Federalist comment section is loaded with lefty trolls looking to start fights with the regular readers.
    Haven’t seen any vile comments in a while so maybe the moderators are doing better..
    But since The Federalist is considered a “far right” site by NBC I’m guessing what they consider objectionable is pretty suspect…

Too bad the Federalist has no spine. Along with avoiding Google as much as possible (as always), I’ll add the Federalist to my don’t click list.

Eastwood Ravine | June 16, 2020 at 10:51 pm

Social media is going all out to tamp down conservatives communicating with each including adding commentary to articles, opinion pieces, and blogs.

They’re trying to dissuade us from communicating and influencing each other.

It is a true monopoly, more so than Standard Oil company was. Between Amazon, Google and Microsoft, they have way too much control.

It appears they just want more. The Federalist, come on man. They are harmless. It is just too cruel what they are doing.

Disney is another one that needs to be broken up. Unlike, Standard, they need to be broken up to insure broad competition.

Seriously, you don’t make any real money off g ads do you? Who cares. Both these sites are easily capable of supporting themselves with user donations and swag sells. Working with the enemy like that raises more questions than its worth from any money they might see. F g & t & f. F them all. F them to hell. Don’t take their money.

NBC poked a giant, cranky bear and I doubt they’re ready for the backlash.

What backlash???? The Federalist has deleted its comment section, and ZeroHedge is in limbo. Looks like Antifa (anti-first amendment) is winning.

So Google now gets to decide if a Blog has a comments section or not?

Same company claims it is NOT liable for content on its own site that it actively moderates and censors for viewpoint.

But, an un-moderated comments section is something that a blog is liable for?

That’s beyond trying to have it both ways.

And as expected, Republicans will conduct an investigtion:

Google gets BILLIONS of dollars from the Pentagon for its work in AI (the core of totalitarian micromanagement of the world’s population) which it shares with China. So like all other Republican investigations, all talk. How about DOING something!

The kabuki never ends.

So now what is to prevent Google from going after any other site for their comments sections? It is bad enough that they hypocritically ignore all the blatant hate from the Left to decry virtually anything they dislike that is conservative, but this would seem to mark a war to eliminate all the areas where conservatives can speak up of news stories. Surely there has to be a legal action besides monopoly laws that can be used to prevent one company from dictating certain behavior to everyone else. Who’s going to be next, The Wall Street Journal, LI….. This just cannot be legal.

    henrybowman in reply to Cleetus. | June 17, 2020 at 5:10 pm

    I’ve said this for years, but nobody wants to hear it because it’s too hard a truth:
    Any conservative site that depends on its deadly enemies for its own revenue is operating under an insane business model.

    For heaven’s sake, we all know Shylock’s character, yet we still borrow money from him because we are too lazy to do otherwise. In real life, the Merchant of Venice would have been a tragedy.

This is so completely Orwellian and totalitarian — a foreign Leftist agitprop group, conspiring in the most underhanded and dishonest manner, with NBC (a Comcast subsidiary) to de-monetize and silence the voices of American conservatives. So vicious and jackbooted, but, this is the vile and evil totalitarianism of the Dhimmi-crats and global Leftists, exemplified, yet again.

Let your ad blocker be your friend. It can also block trackers, such as G and G+. I’ve used Ghostery for a l-o-n-g time, and there are others. The only downside is an occasional need to adjust things if a web page looks broken. DuckDuckGo is my search engine of choice.

can verify federalist comments removed and NO articles on why.

It appears that Imran Ahmed, the CEO of the Center for Countering Digital Hate, is the only employee of that outfit and is a real piece of work himself. It’s based in the UK to boot.

This is the source for the NBC’s tattling hysteria.

Google, like Facebook, LOVES to claim they are a platform, not a publisher. Because that way, any of the violent hate filled communist rantings they tolerate can be shrugged off as “free speech”.

BUT…. when anyone says something they don’t like, all of a sudden, they clamp down like a pitbull murdering a labrador. Because then they are publishers, ya see, and they get to police comments. Not just articles, mind you, but comments by readers.

“Dont Be Evil” Inc needs to be busted up into teeny tiny pieces