Crooked Hillary. Low Energy Jeb. Sleepy Joe. Crazy Bernie.

Trump has a way of branding people in a way that exploits there weaknesses because the branding has at least some truth to it.

So how to criticize one of the wealthiest people on earth, a former Mayor of New York City, who happens to be running for president? Not just a “mere” billionaire, but someone worth over $50 billion who has made clear he will use that wealth to take down Trump’s reelection and already has spent $200 million on advertising. How to create a brand that cuts Mike Bloomberg to size?

“Mini Mike”

That’s Trump’s brand for Bloomberg, and it has struck a nerve. Bloomberg reportedly is furious, as Charlie Gaspirino tweeted:

SCOOP-inside the @MikeBloomberg campaign advisers say Bloomy is fuming over @realDonaldTrump’s attacks, mocking of his height. Now is say he will support and fund even @BernieSanders to beat Trump. He plans to ramp up the personal attacks vs Trump through even more pointed TV ads

Yahoo News reports a similar finding that Trump mocking Bloomberg’s height has sparked fury, ‘I stand twice as tall as he does’: Bloomberg responds to Trump’s gibes about his height:

In one tweet, Bloomberg included a video of his response to a reporter’s question about Trump’s attacks.

“The president lies,” Bloomberg said. “He lies about everything. So, it shouldn’t be a surprise that he said things like that.”

“I stand twice as tall as he does on the stage, the stage that matters,” he said.

Bloomberg’s campaign is vigorously denying Trump’s claim that Bloomberg wants to stand on a box for the debate.

But by reacting emotionally, Bloomberg is giving air to the issue. And by attacking Trump’s physical attributes in response, Bloomberg is getting stuck in mud:

Bloomberg National Press Secretary Julie Wood focused issued a brief statement: “The president is lying. He is a pathological liar who lies about everything: his fake hair, his obesity, and his spray-on tan.”

Bloomberg seems to be reacting to his new brand emotionally, just like all the others reacted. That’s not smart. Trump wins this game every time.


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