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Restricting Gun Sales Cost Dick’s Sporting Goods $150M Last Year

Restricting Gun Sales Cost Dick’s Sporting Goods $150M Last Year

Their CEO’s anti-Second Amendment crusade continues, though, unabated

Dick’s Sporting Goods announced in late February of last year that they were banning high capacity magazines from all of its stores, banning the sale of assault-style weapons, and imposing an age requirement of 21 on the purchase of firearms in its stores.  The move has reportedly cost the sporting goods giant $150 million in sales for 2018.

Apparently on some sort of anti-Second Amendment crusade, Dick’s CEO, Ed Stack, is involved in lobbying for “gun reform” and recently joined the business council of Michael Bloomberg’s anti-gun non-profit Everytown for Gun Safety.

The NRA reports:

For the last year we’ve been reporting on the bizarre saga of Dick’s Sporting Goods’ transformation from a relatively functional purveyor of mainstream sporting goods to a groveling symbol of modern corporate virtue signaling. On Friday, new evidence emerged of just how much that crusade has cost the retailer.

. . . . Dick’s CEO Edward Stack – with evident pressure from the media and anti-gun lobby – has embarked on an escalating series of policies to restrict the chain’s sale of guns, at one point a significant part of the company’s revenue stream.

Whether Stack had a sincere change of heart on the morality of his business model or whether he naively sought to protect his company with a futile attempt to appease a frothing mob that hates guns and capitalism with equal fervor is anyone’s guess.

But Stack went so far as to formally collaborate with the Michael Bloomberg-funded Everytown for Gun Safety and to sign a letter endorsing gun control bills pending on Capitol Hill. His company even retained corporate lobbyists to press Congress for additional gun control.

Needless to say, these moves resulted in Dick’s becoming synonymous with Benedict Arnold in the minds of well-informed Second Amendment supporters. Shoppers and major suppliers in the pro-gun community stopped doing business with Dick’s.

Now Bloomberg’s own media outlet,, is reporting that Dick’s itself estimates the price of its anti-gun advocacy at $150 million in lost sales in 2018, or almost 2% of the company’s annual revenue.

The losses, though, have not dented Stack’s anti-gun fervor, and he told Bloomberg News that “it’s worth it.”

Last February, when Dick’s Sporting Goods boss Ed Stack announced he was restricting gun sales at the country’s largest sports retailer, he knew it’d be costly.

At the time, Dick’s was a major seller of firearms. Guns also drove the sale of soft goods—boots, hats, jackets. What’s more, Stack, the retailer’s chief executive officer, suspected the position could drive off some of his customers on political principle.

He was right. Dick’s estimates the policy change cost the company about $150 million in lost sales, an amount equivalent to 1.7 percent of annual revenue. Stack says it was worth it.

“The system does not work,” Stack said. “It’s important that when you know there’s something that’s not working, and it’s to the detriment of the public, you have to stand up.”

Indeed, Stack is doubling down on his standing up against gun rights.

Bloomberg continues:

Stack’s not finished, though. For almost a year, Dick’s has been working with Glover Park Group to lobby for gun reform. Last month, Stack was one of just four CEOs to sign a letter supporting a universal gun control bill that recently passed in the house, and he recently joined the business council of Everytown for Gun Safety, a non-profit that advocates for gun control. (Everytown was founded by Michael Bloomberg, owner of Bloomberg News parent Bloomberg LP.)

Bloomberg also has an interesting analysis of boycotts vs. buycotts.

Some people applauded the CEO’s decision and promised to show their appreciation with their business—a phenomenon called “buycotting”—but those people didn’t stick around. “Love is fleeting. Hate is forever,” Stack said.

What happened at Dick’s confirms new study results out of Stanford University. Respondents said they were more likely to buy a product to support a CEO’s political stance than they were to boycott in disagreement, but their actions revealed the opposite. When asked for specific examples, 69 percent could name a product they’d stopped buying, and only 21 percent could recall a product they started buying.

This rings true to me unless a product one is buycotting is completely delicious and fabulous like Chik-Fil-A.


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The Friendly Grizzly | March 30, 2019 at 6:07 pm

I’ve gone into Dick’s stores in several locations and can never get served. Their help is chatting among themelves; thumbing their mobiles; or doing a fine job of leaning on the counters to keep tehm from flying into the air.

i’ll bet it cost them a lot more than that.

i won’t shop at a Dick’s, for anything, even if going elsewhere is inconvenient

TheOldZombie | March 30, 2019 at 6:46 pm

I haven’t been in Dick’s since they announced the gun rules. My local store was one of the ones to get rid of all guns a few months later.

There is nothing in Dick’s that I can’t get in other places. Anything outdoors I can get at Bass Pro Shops. Gun stuff? Local gun stores or Bass Pro. Of course there is also Amazon.

See having the gun stuff put money in the cash register for Dick’s from me. I’d buy stuff from them. Store is only a mile away from me. But not now. No reason to go in there to shop.

notamemberofanyorganizedpolicital | March 30, 2019 at 6:50 pm

I heard that other great Anti-Trump org of last year was having to merge with Dick’s, that is hamburger chain Whattaburger.

What oh what will they name the two merged firms of
Whattaburger and Dick’s???


    notamemberofanyorganizedpolicital in reply to notamemberofanyorganizedpolicital. | March 30, 2019 at 6:53 pm

    FYI – are these same people funding those Anti-Trump orgs?

    “President Trump Answers Press Question About Closing U.S-Mexico Border…likelihood that both Democrat and Republican corporate club members are intentionally working to make the border crisis worse in an effort to fracture the base of support for President Trump… That purchased approach seems in line with Tom Donohue’s Big Club strategy.”

    Whataburger has 1 T and it ain’t anti-Trump.

      And they have burgers that don’t automatically come with mayo. Gotta love that! 😛

        tom_swift in reply to Fuzzy Slippers. | March 30, 2019 at 8:46 pm

        Mayo on burgers?

        Sometimes I really don’t understand people.

          Milhouse in reply to tom_swift. | March 30, 2019 at 11:05 pm

          When I was in Paris some 25 years ago and ordered sandwiches from a take-away store, they put mayo on the cold cut sandwiches and ketchup on the tuna sandwiches!

          So glad I am not alone! I have to “no mayo” burgers at places like Wendy’s, but at Whataburger, they so get me. No mayo unless YOU ask for it. What burger joint. Sigh.

          Milhouse in reply to tom_swift. | March 31, 2019 at 2:36 am

          Seriously? Is mayo on burgers really a thing? I’ve never even heard of it. Now that I have heard of it I’m thinking maybe I should try it once, just to see what it’s like, but it sounds weird. Mayo goes with chicken and fish, not with meat.

          murkyv in reply to tom_swift. | March 31, 2019 at 12:22 pm

          I always order lettuce, tomato, and mayo on my burgers

          Just not in the wintertime, since one usually gets a green and pink slice of something that kinda looks like a tomato

          mayo and grilled onions on a burger comes in at a close cecond

          txvet2 in reply to tom_swift. | March 31, 2019 at 4:32 pm

          I don’t know what you folks are talking about, because every burger joint around here puts mayo on their burgers with lettuce, tomato, (and at Whataburger) dill pickles).

          Barry in reply to tom_swift. | March 31, 2019 at 11:22 pm

          It ain’t a burger without MAYO.

          Bun, burger, mayo. Hard to beat. Perhaps add a small bit of onion.

          See, Barry, you are what’s wrong with America. Who puts freaking MAYO on a burger? It’s insane and horrid. 😛

          Heh, you know I love you, so just joshing, but how cool is it to learn about people’s mayo preferences? I loathe mayo on a burger, loathe-hate-despise-cannot tolerate, but here are tons of folks saying they love it (which I already kinda knew since I have to specifically “no mayo” my burger everywhere but at the ever-fabulous Whataburger). After all, if I have to say “No mayo,” then most people must like it. And stuff.

    I guess Melania doesn’t agree with you.

    Whataburger’s corporate policy is to not contribute to ANY political campaign. They’re in the business of selling burgers, not politicians. I’d like to know where you got that business of them being anti-Trump, because whoever told you that was lying.

    notamemberofanyorganizedpolicital in reply to notamemberofanyorganizedpolicital. | April 1, 2019 at 12:27 pm

    My bad, sorry.

    I only know what my local MSM affiliates tell me.

    Although I rarely watch any news of the MSM nets, in the summer I did catch one report about this and the local affiliate was spinning it for all it was worth against Whataburger.

    So Whataburger is like Chik-fil-a then with the media bullying them and lying about them.

I have not shopped Dick’s since the announcement and will not return – ever. I have also chosen not to purchase another Nike, Ben & Jerry, or Levi Strauss product as a result of their virtue signaling.

    bw222 in reply to rso3. | March 30, 2019 at 8:25 pm

    Kellogg’s, Campbell’s, any Procter & Gamble product – the list keeps getting longer.

    In Michigan we have Dunham’s Sports, a better and cheaper alternative.

      Bass (Pro Shop) has been the winner here, at least in my area.

        alaskabob in reply to Fuzzy Slippers. | March 30, 2019 at 11:50 pm the last months Cabelas and Bass Pro now have trigger locks on ALL firearms in their stores. Want to buy a firearm but want to check out the trigger? No way…Will not even take lock off under supervision.

        Secondly, Bass-Cabelas has planted itself into the major political battle over salmon … on the eco-greenie side. It would have better to not jump into that fight at all but they have. The shine is a wearing off of Cabelas for me.

A lot of brick and mortar sporting goods stores are more into the ‘sportsman’ swag merchandising (racks and racks of camo crap and branded pullovers with images of deer and duck stenciled on the fronts) than selling traditional sports equipment and outdoor gear. Dick’s is one of those chintzy swag stores.

    Arminius in reply to Tiki. | March 30, 2019 at 8:04 pm

    Yeah, but they’re being beat out by mom and dad shops.

    Arminius in reply to Tiki. | March 30, 2019 at 8:21 pm

    I turn my ugly face to you. And yes, it is ugly. But it’s my face. Sorry. What’s weird as is that I qualified on a lot of weapons. But I never served in combat. I never got a hop, even though I served a lot of simulator time. I was never in a paid flight status. But I can be mean as h3ll. And I want to do touch-and-goes in Israel.

Get woke, go broke. But doubling down on stupid is a whole new level of deserving what you get.

This isn’t a kind of thing where I want to be proven right. If I am wrong I want to know. It’s life or death if I’m wrong, Am I wrong on what I say about the LOAC?

Free State Paul | March 30, 2019 at 8:23 pm

This week I drove twice as far and paid $20 more for a flat of shotgun shells, rather than shop at Dick’s. (But I neglected to save the receipt and mail it to Ed Stack. My bad!)

I still have my gunny.

I checked. It’s why I posted my weirdo post. I don’t want to live in a world without my gunny.

Only once did I buy some 7.62 x 39 ammo at Dicks, but usually went there for the chest waders that our laborers go through quite regularly. Guns were overpriced compared to the stand-alone gun shops in my area.

Thankfully, Cabellas is just a couple thousand feet away. I pay a little bit more, but the waders are better quality and Dicks doesn’t get dick from me any more.

Sorry. So nice I wrote it twice.

Even better is Cali getting a win on magazine capacity. So there could be a huge backlog of demand for standard capacity magazines that failed Cali’s 10 round dictate.
Not a lawyer but man this judge hit one out of the park in his writing.


    redc1c4 in reply to 4fun. | March 30, 2019 at 9:29 pm

    yup: he overturned the entire section banning importation, buying, selling and possessing magazines greater than 10 rounds.

    awesome news for everyone but our fascists here in #Failifornia.

    and the suit over the ammo law is in his hands as well…

    that will likely go out on summary judgment too: no way that law is constitutional.

    randian in reply to 4fun. | March 30, 2019 at 11:13 pm

    100% certainty CA9 overturns that ruling, just like they did to Peruta.

      alaskabob in reply to randian. | March 31, 2019 at 12:00 am

      Yep….can’t have that old dry document get in the way of progressive state policy. Another future SCOTUS issue to wait until Roberts is out voted. If Madison was brought back to life, Roberts would argue Madison didn’t know what he was talking about.

      The LA Times fails to grasp that if you limit magazine capacity, some judge can limit number of copies printed, amount of ink and paper available.

      Milhouse in reply to randian. | March 31, 2019 at 2:43 am

      No, it’s a preliminary injunction, so they’ll let it alone until there’s a final decision that can be appealed.

Ed Stack is rich, largely from Dick’s. He does not need money, what he does need and want is acceptance from the rich, liberal Progressive social circle he now inhabits. For that, he has to signal his identification with that group. And, that group is mostly anti-gun, at least in the hands of the deplorable masses. And, losing 2% of the business’s revenue is worth it, to him, to gain the group’s acceptance.

    healthguyfsu in reply to Mac45. | March 30, 2019 at 10:08 pm

    He may not care, but I bet the shareholders do.

      Well, the stock price for Dick’s has climbed 5% in the last year (18% in the last three months) and dividends are running $0.28 a share. Now, that may not sound like much, but it is not too bad for long term investors today. And, if the shareholders don’t like it, they can vote Stack out; maybe.

Voice_of_Reason | March 30, 2019 at 9:21 pm

those guys are real Dicks.

Virtue signaling at this level is like the silly teenage girl telling her boyfriend that if he really loved her he would kill himself.

The guys in NZ turning in their rifles early for virtue signaling are so far gone that maybe they do deserve to be vassals of Red China. For when they shall say, Peace and safety; then sudden destruction cometh upon them, as travail upon a woman with child; and they shall not escape.”

Stack understands that his stand hamstrings only his company. He needs to hamstring his competitors too.

I try not to buy at Dick’s at all, and love to eat at Chick Fil A! Butcott and boycott, I say.

However the 2 closest sporting good stores to me are Dick’s and a Nike Outlet. I admit I find the Colin K virtue signaling support obnoxious but the 2nd amendment assault worse, so we went to the Nike store yesterday.

With a varsity sport playing teenage son I find I am running out of brands that meet his needs but haven’t fooled around with a few too many woke statements.

I have seen a Dicks but never been to one. Never will go to one. I hope they go out of Biz along will any other PC, Social Justice Warrior, Leftist, companies.

I would never put my dog in that kind of peril. I had a hunting lease. Someone else had the cattle lease. They had the right to put out the strychnine traps. The bait was tasty to a dog.

The way to keep my Romeo safe was to not let him loose on that land. My Romeo is now 15. I really did want to hunt birds over him. But the important thing is he is here.

Dick’s can go you know what.

Yes, my Gordon Setter is Romeo. Some dogs just name themselves.

There is never anything as a routine training mission.

goddamit. They weren’t both pilots. They were aviators. One was flying the gunship. The other was working the weapons systems.

And being Marines they were riflemen.

It’s a huge loss for the country.

I was sailing the Malacca Strait. A sub transiting with us on the surface. Pirates attacked her. Imagine their surprise when they were attacked in turn by Marine Sea Cobras.

OleDirtyBarrister | April 1, 2019 at 6:35 pm

Unfortunately, Dick’s bought Galyan’s, which sometimes had some things in the hunting, fishing, and ammo departments worth buying. Everything went downhill from that acquisition. The merchandise choices and mix sucks.

Dick’s is only a good place to buy running shorts, t-shirts, and shoes.