Small dollar donations are key.
The presidential campaign for Sen. Bernie Sanders (I-VT) has announced it raised $5.9 million in the first 24 hours, blowing past the numbers for the other 11 Democrat presidential candidates.
The money came from 225,000 people in all 50 states. Two hours after the 24 hour mark, the campaign said it topped $6 million.
Sen. Kamala Harris (D-CA) bragged last month that her campaign brought in $1.5 million in its first 24 hours. Sen. Amy Klobuchar (D-MN) pulled in $1 million while Sen. Elizabeth Warren (D-MA) only raised $300K.
ABC News reported “that the average donation was $27.”
Sanders took advantage of social media as he tweeted out “eight times asking for donations — seven times in English and once in Spanish — on Tuesday.”
This is exactly what propelled Sanders to raise so much money during his 2016 campaign against eventual failed Democrat presidential candidate Hillary Clinton. It’s also what helped President Donald Trump: SMALL DOLLAR DONATIONS.
In August 2017, Politico interviewed Sanders’ 2016 fundraiser leader Michael Whitney about the importance of small dollar donations:
This isn’t just about money. Small-dollar donors are an important measure of how much grass-roots enthusiasm a campaign or organization has. They are the supporters who will show up to knock on doors, make phone calls and get out the vote. And since they don’t donate enough to reach campaigns’ individual contribution limits, you can return to ask them for money time and again—which frees campaigns from continually being on the hunt for new, deep-pocketed donors who can max out. The lack of their support threatens to prevent major gains by the party in 2018 and beyond.
— CNN (@CNN) February 20, 2019
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