Laura Ingraham Maintains Ratings, Advertiser Returns To Her Show
Ace Hardware resumes advertising on the Ingraham Angle
The leftist attempt to take down Fox News by methodically targeting each show’s host and the show’s advertisers seems to have hit a wrinkle as Laura Ingraham’s show is still boasting high ratings. In addition to her high ratings, she has also had one advertiser return to her show.
Ace Hardware, my new favorite hardware retailer, has returned to Ingraham’s show. They say that they made the decision to pull their ads because they didn’t have the whole story.
Laura Ingraham has maintained her ratings in her first week back since the ad boycott campaign launched against her show.
The Ingraham Angle was the leading cable news show in its time slot, averaging 2.69 million viewers throughout the week. Last Word with Lawrence O’Donnell came at a close second, averaging 2.6 million viewers. CNN Tonight came third with an average of 1. 29 million viewers. MSNBC did however edge out Ingraham in the key demo (25-54) with Last Word averaging 596,000 viewers versus her average of 559,000 viewers.
Meanwhile, one company has reversed its decision in pulling their ads from Ingraham’s program.
Ace Hardware confirmed to TheWrap that it will resume its partnership with The Ingraham Angle and even apologized for having “incomplete information” that initially led them to pull out of her show.
“Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program,” the company stated. “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”
Like MyPillow, Ace Hardware may see a boost in sales as we on the right prefer buycotts to boycotts.
As we blogged here at LI, Fox News took a stand and decided to support Ingraham despite the pressure from the leftist boycotters. Hopefully, they will continue to support their talent in the face of hysterical leftist attacks that quickly fade away.
According to the Daily Wire, the advertisers that bailed on Ingraham’s show simply moved their advertising dollars to other Fox shows and are expected to return to the Ingraham Angle as the story dies down.
The boycotts, led by far-left activist David Hogg, appear to have had little to no impact at Fox News, according to The Hollywood Reporter:
A person familiar with Fox News’ ad sales strategy said there’s been no impact on the company’s bottom line, as advertisers who have pulled out of Ingraham’s show have either moved their spend to other shows or are holding the money in reserve.
“I don’t think anybody is going to exit anymore,” the source told THR. “I think people will start to return as the story dies down.”
The perpetually-outraged left is still boycotting Laura’s advertisers, but Fox News is not caving into the pressure. As noted, this is likely because advertisers are spending their advertising cash on Fox News shows that are not currently being demonized.
The Hollywood Reporter reports:
An effort to kneecap Laura Ingraham’s television career has run into a stumbling block: Fox News, her employer, has demonstrated no interest in getting rid of her.
Ingraham’s primetime show has been losing advertisers since March 28, when she mocked Parkland high school student and shooting survivor David Hogg on Twitter for getting rejected from four colleges he applied to. Her show has lost more advertisers over the last few days, as Blue Apron, SlimFast and Red Lobster have either pledged to pull advertising or confirmed it was already pulled.
. . . . Ingraham’s top advertiser this week has been MyPilllow, which is run by an early supporter of Donald Trump’s presidential campaign who has pledged to keep supporting Ingraham’s show. “I make all of my advertising decisions based on what is best for MyPillow, my employees and my customers,” said CEO Mike Lindell. Asked if he was surprised by the staying power of the boycott, he said, “I don’t pay attention to what other advertisers are doing. I focus on what is best for MyPillow.”
The only way for Fox News to defeat the leftist boycott strategy is to ride the storm and refuse to be cowed. They’ve gotten rid of a number of hosts based on this strategy, but the left never relents and won’t until it achieves its goal of taking down the only non-leftist cable news outlet. Once again we see the futility of appeasement.
Further, advertisers need to realize that business decisions made on the fly and based on flash-in-the-pan social media outrage and bullying are self-defeating. As Fox News and its advertisers are learning, for every leftist boycott, there is a right- and independent-leaning buycott. I love my new MyPillows, and I’m off to Ace to find something fabulous for my garden.
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Comments
I notice Blu Emu and Lear Capital also never left. Arby’s never released a statement one way or another, but they are not in my market.
“advertisers need to realize that business decisions made on the fly and based on flash-in-the-pan social media outrage and bullying are self-defeating.”
They won’t learn. Any business person who is even a little bit on the left, will instantly panic at the news that the herd disapproves of them. Later, when they see that the world did not end, they may reconsider. But being one of the cool kids is a big driver for leftists. Making cold, hard-headed, ethical decisions is not nearly as important to them.
That also explains the stock market, doesn’t it?
Now that business is global they don’t have to care out American citizens
Screw Ace, Ace is the place for nocharacter man
Yep. They’ve proven that their corporate principles, if any, are entirely situational.
How in the world can a company with over five billion in sales say that they didn’t have the whole story when the world of information is at their fingertips just doesn’t add up.
Ace, just admit you made a mistake.
If they pulled their ads for emotional driven reasons without looking at the full story, it certainly gives me pause about their whole business. Do they do the same thing with the products they sell? Do they just follow the flashing lights and go Oooo, pretty, let’s sell this?
It’s of course a cop out being that might have felt some loss from this move, though they won’t admit that. Plus, I bet it was more for optics that they pulled out than anything else. Either way, it was a poor move and while they are my closest store of that purpose, I did tell the owner I was not happy with the move the corporation made and won’t be shopping there for a while. I will stick to that longer than they took to come up with this lame excuse.
I’ve been in advertising and marketing all my life. It could well be that a mid-level (maybe left-leaning) mid-level manager mase the decision on his/her own.
Frequently all ad outlets are not chosen by the company. They leave it to a media advertising (PR) firm to select markets based on demographics provided by Fox and media metric firms. In this case the panic at the PR firm reached the ears of the President who reversed the decision. Ace was not much at fault.
Fox is unprincipled. What they should have done is allow any advertiser to leave Miss Ingram’s show, and then prohibit said client from advertising anywhere on the fox media empire for 90 days. When advertisers wanted back on Rush Limbaugh’s show, he told them to shove it.
What’s going on with David Hogg? He has been conspiculously absent from at least the sights I look at.
Well he got into UC-Irvine (where I was once an assistant professor). Good grief, how times have changed! He is taking the year off to campaign for gun control and signing up teen voters. One more reason to disown another part of my time in SoCal.
Camera Hogg used much more than his allotted 15-minutes.
Repent and sin no more. That’s true for diversitists, congruents, abortionists, and even socially-influenced corporations.
That said, with the FBI’s leadership freed from Democrat influence, and a local Sheriff who will not betray his constituents a second time, our attention returns to rights and responsibilities, not inanimate objects (e.g. guns, scalpels, vacuums).
Hogg, you’re no John Travolta.
This David Hogg kid acts more and more like the Gestapo every day.
Kudos to Wells Fargo for staying neutral while CITI and BoA went pro gun control. May their choice of sides be financially worthless.