The government ruins absolutely everything. Even cute, independent bakery ingredient lists.
A Massachusetts bakery dinged by the FDA for a litany of ridiculous infractions was most shocked to find they’d been reprimanded for citing “love” as an ingredient in their rolled oats.
From the letter:
Your Nashoba Granola label lists ingredient “Love”. Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name [21 CFR 101.4(a)(1). “Love” is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.
The bakery owner likened the letter to something out of an Orwell novel. Bloomberg reports:
Nashoba Chief Executive Officer John Gates said the FDA’s take on love as an ingredient “just felt so George Orwell.”
“I really like that we list ‘love’ in the granola,” Gates said in a telephone interview Tuesday. “People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face. Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly.”
Nashoba sells its products in about 120 stores, mostly in Massachusetts and New Hampshire, according to its website. The company, which has been in business 20 years, has about 75 full and part-time employees and does about $4.5 million to $5 million in sales a year, Gates said.
Way to focus on the important things, government.
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