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Greta Out At MSNBC – No Place There for Sane Hosts

Greta Out At MSNBC – No Place There for Sane Hosts

“In an era where liberal anger is driving ratings, the former Fox anchor’s show never caught fire.”

Former Fox News host Greta Van Susteren left the right-leaning network last year and announced in January that she had found a new home at MSNBC. The move was short-lived.

Thursday, Van Susteren announced she was “our at MSNBC”.

By some accounts, the network axed her:

Van Susteren, it would seem, isn’t ragey enough to draw enough attention on a network who banks on outrage for relevancy.

From Vanity Fair:

In an era where liberal anger is driving ratings, the former Fox anchor’s show never caught fire.

But a few days shy of her six-month mark on air, Van Susteren’s business is finished on MSNBC, according to people familiar with the situation. The anchor, whose show struggled to gain traction even as the rest of her colleagues were buoyed by anti-Trump hysteria, has parted ways with the network. She will not appear on the show on Thursday evening. She will be permanently replaced by Ari Melber, the network’s chief legal correspondent and host of the The Point on weekends. He will continue to appear across NBC and MSNBC shows as he takes over the 6 p.m. slot next month. (MSNBC and NBC News declined to comment. Reached by phone Thursday afternoon, Van Susteren had no comment.)

The decision comes as much of the rest of MSNBC has been enjoying a ratings resurgence, and, in some cases, dominance over Fox News. For the first time in 17 years, the network beat both Fox News and CNN in prime-time viewership on weeknights in May amongst the crucial 25-to-54 age demographic—a giant 118 percent leap from a year earlier. In the full second quarter, according to ratings released by Nielsen earlier this week, the network came in second behind Fox for total day viewers, but its growth from a year earlier outpaced both its rivals. Much of this growth is due to prime-time anchors like Rachel Maddow and Lawrence O’Donnell, whose nightly newscasts have tapped into a potent mix of liberal anxiety and schadenfreude over the Trump presidency. In the second quarter, Maddow’s show won the demo in prime-time, though Fox’s Tucker Carlson had the highest number of total viewers. Van Susteren’s show, however, fell behind its rivals in the 6 p.m. hour.

Last month, in a New York Times profile about the network’s ascendancy in the age of Trump, NBC News chairman Andrew Lack seemed to hint that there was trouble brewing for the show. “It’s not breaking out,” he said. “Everybody wants every new show to break out Day 1. I think it takes time. He added: “I’ve got a lot of patience.”

Van Susteren was ferociously pro-Trump during her tenure at Fox News, so it’s not entirely surprising a borderline progressive parody channel wasn’t a good fit.

Follow Kemberlee on Twitter @kemberleekaye

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Comments

Greta, love you. But really, NBC?

healthguyfsu | June 29, 2017 at 6:20 pm

MSNBC bought away their competition in a very strategic fashion.

Both of the Fox ladies had loyal viewerships. The extremely loyal ones plugged their nose and went with them…the rest remained with Fox. Split their viewership and set them up to fail while drawing viewers away from the top dog by multiple methods. It just proves that the execs at that network aren’t as stupid as the personas they put out on air.

There is no loyalty today.
None for your job, your online faux friends or your TV shows or their personalities.

I stumbled onto Greta once while channel surfing but whatever she was talking about didn’t light my fire and I moved on.

They were looking for ratings but one sane news reporter is not enough. Ailes had the right idea, he put together a line up that would keep people on Fox news. Socialist claptrap is a hard sell, the truth is easy.

If she goes back to Fox, they need help at 9:00pm

There’s an old saying…

If you can’t beat them, buy them(then cancel them)!

This is the “Meagan Kelly” lesson.

People who watches the crap on msnbc are in a malignant, leftist cult. You think any leftist cultist wants to hear Greta messing with their denial?

When you find someone that can, put them in charge of A.A. – or better yet, the Jew-hating cult of Dykes on Bikes.

The only thing that leftist cultists understand is an iron fist of a counter punch – coming right at their face.

Bucky Barkingham | June 30, 2017 at 8:00 am

I did not consider her “ferociously pro-Trump” while at FoxNews but she was “fair and balanced”. Once she moved to MSNBC I watched for a while but found her to definitely be left-leaning but not rabidly so. Apparently the tin-foil hat didn’t suit her so now she’s out.

JackRussellTerrierist | June 30, 2017 at 2:09 pm

Meh.

At FNC, Greta continually failed to operate with the full set of facts about whatever her subject was, except maybe her hero worship of Bret Whatever football guy from Wisconsin. We quit watching her several years ago. Also, too much tabloid stuff.

She should retire, dabble in the law again.

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