Rachel Maddow’s big SCOOP on Donald Trump’s tax return turned into an embarrassing flop, with mockery coming at her from all directions, Rachel Maddow’s career committed suicide live on national TV tonight.

Maddow did the unthinkable — bringing together pro-Trump and anti-Trump together in horror at the horrendous clickbait.

What was key was how Maddow herself build up the expectations with a pre-show tweet:


And then once the show started, Maddow stalled for time for over 20 minutes, which further stoked the fire and started the mocking:


How bad was it? Even Stephen Colbert ran a parody of Maddow’s rollout:

So who is Maddow blaming?

The people who believed her pre-show hype, as AP reports, Maddow: People disappointed by Trump story expected too much:

Rachel Maddow says that if people felt let down by her story about President Donald Trump’s 2005 tax document it’s more because of the weight of expectation than anything she did.

The MSNBC host found herself in the odd position Wednesday of defending herself from criticism following one of the biggest-ever scoops for her show. Maddow’s show revealed, through reporter David Cay Johnston, two pages of tax return information that showed Trump earned $150 million in 2005 and paid $38 million in income taxes that year. Trump has steadfastly refused to release his tax returns.

Maddow’s tweet less than 90 minutes before her show that “we’ve got Trump’s tax returns” set off a social media frenzy. Although a subsequent tweet specified it was only two pages from one year’s returns, expectations were sky high.

Maddow told the AP that she never misrepresented what she had.

“Because I have information about the president doesn’t mean that it’s necessarily a scandal,” she said. “It doesn’t mean that it’s damning information. If other people leapt to that conclusion without me indicating that it was, that hype is external to what we did.”

Rachel, just one message. Yes, this is your life now.


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