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EXCLUSIVE: Pro-Scott Walker PAC Maps Out Aggressive Digital Strategy for Iowa

EXCLUSIVE: Pro-Scott Walker PAC Maps Out Aggressive Digital Strategy for Iowa

Moving beyond traditional media outlets

Thursday, a pro-Scott Walker SuperPAC announced the release of its first television ad of the campaign cycle. “Fight & Win,” hits Iowa airwaves Tuesday.

As the name suggests, the ad highlights Walker’s experience successfully fighting unions. Unintimidated PAC announced in early August that, $7 million in television time in Iowa from September 8 through February 1, 2016 (the day of the Iowa Caucus).”

But traditional television advertisement is not the only place Unintimidated PAC is spending cash. They’ve mapped out an ambitious plan and have allocated a whopping $1.3 million (more than 15% of the entire Iowa budget) for a full scale takeover of Iowa’s digital space.

As more consumers “cut the cable,” investing heavily in digital marketing has become a necessity in political advertising.

Unintimidated PAC plans to target likely caucus goers and other conservative voters based on their current data models. Having a fluid overall strategy will allow Unintimidated PAC to make adjustments as those data models evolve.

The PAC will have an aggressive online presence in all 99 of Iowa’s counties and has set a target of over 100,000,000 ad impressions by Iowa’s caucus day February 1. With plans to market across a wide variety of platforms which include social media, video ads (those you find on YouTube videos and on Hulu), mobile advertising, search, and even display ads, those lofty goals just might be within reach.

Unintimidated PAC’s digital strategy is certainly not limited to Iowa as they’ve allotted, “$9 million for advertising in New Hampshire, South Carolina, and Nevada – expanding the electoral map to all of the February primary and caucus states.”

Governor Walker is no stranger to the digital game. His official campaign used Instagram to announce the date of the Governor’s presidential campaign kickoff.

Follow Kemberlee Kaye on Twitter @kemberleekaye


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Not A Member of Any Organized Political | September 3, 2015 at 4:18 pm

“Moving beyond traditional media outlets” (read as Democrat Party controlled media, i.e., PBS, CBS, NBC, etc……)

About time!

I think this guy inexactly what we need in a President right now.

eww! “is exactly”. I would like an edit button.

“Fight and Win ” is a good start. Walker will need to restate his core values over and over again.

Many of his midwestern values are native to black american culture and hispanic cultures, especially family and spiritual values.

Waler’s one time economic value presentation about greatly discounted shopping at Kohl’s would ring true for many as would getting manufacturing solidy back on its feet.

He must also use hispanic media resources to detail out an immigration plan ASAP. Hispanics will be turning away from Trump due to Trump’s El Chapo-like mystic.

Iowa is a different sort of race, which is notoriously tough to poll, even closer to the vote. Primaries have early and absentee voting, and usually polls are open at least 12 hours, rarely taking more than 15 minutes to get in and out if you avoid the rush hours.

Iowa requires a commitment: you have to go out after supper, on a weekday night over icy roads in February, to a usually unheated school cafeteria or library and spend 2-3 hours discussing and voting over and over to award votes from the local caucus. The people who make the personal connections and have the ground game win Iowa.

Not A Member of Any Organized Political | September 3, 2015 at 8:56 pm

Walker ought to be used to that, and that kind of weather…..