Friday afternoon, Wisconsin Governor Scott Walker utilized his social media accounts for a pre-campaign digital roll out.

Teasing the news on Twitter just moments before, Walker’s staff directed Twitter followers to Instagram.

The “final piece” being the last photo of nine tiled photos revealing Walker’s campaign logo. Clever.

Scott Walker For America Instagram Presidential Announcement

Building up over days, each graphic reveal a bit more than the last.

Part of the social media announcementfest, his official Twitter account background was changed to promote the Governor’s campaign website.

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Sign up at the website and get this fabulously coy message delivered to your inbox:

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“If” he says…

No word yet on when Governor Walker plans to join the crowded Republican primary heat, but I’d guess when the announcement does come, it will be via new media.

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