Last week, Wisconsin Governor Scott Walker used Instagram and Twitter to tease his plans for a run at the presidency. He has a slick digital game, but did that polish translate as Candidate Walker steps into the spotlight?

Monday at 5:00 p.m. CST, Scott Walker took the stage in Waukesha, Wisconsin and formally announced his campaign for president. If you missed the announcement live, you can watch it here:

This morning the campaign released an official announcement video, complete with references to Walker’s union-busting days as governor, and a lengthy personal message from the man himself:

Walker has been teasing the announcement all day on Twitter, sending out personal messages to explain why he’s running, and to encourage his followers to support the campaign:

If you can’t be in Wisconsin today and you’re interested in rallying for Walker, never fear—his campaign has provided a handy guide to his announcement tour:

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