White House Website Now Using BuzzFeed Style GIFs to Sell Obamacare

The Obama administration and some state exchanges have rolled out a number of curious advertising campaigns intended to sell the Affordable Care Act to the American people.

Last fall we got a series of ads about ‘Brosurance’ featuring photos of college guys doing keg stands, then in December we were introduced to Pajama Boy.

More recently, we were lectured to by Big Mother.

Now, the White House has pulled out all the stops and is featuring animated GIFs you would expect to see in a BuzzFeed post about TV shows from the 1990s but not on the official White House website.

The images are part of an interactive contest that encourages readers to vote for their favorite reason to get covered…

As millions of Americans scramble to fill out their March Madness brackets, we’ve got another big milestone coming up: the March 31st deadline to sign up for health insurance. If you need affordable coverage, head over to HealthCare.gov and #GetCoveredNow. If you’ve got insurance, help spread the word by voting for your favorite reason to get covered.

I can’t help but wonder what Vladimir Putin and his associates in Moscow must think of all this.

Read on to see examples of the ridiculous images which are actually posted on the website for the United States White House.

The country is in the very best of hands, folks.

Featured image from the White House website.

Tags: Health Care, Obamacare, White House

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