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White House Website Now Using BuzzFeed Style GIFs to Sell Obamacare

White House Website Now Using BuzzFeed Style GIFs to Sell Obamacare

The Obama administration and some state exchanges have rolled out a number of curious advertising campaigns intended to sell the Affordable Care Act to the American people.

Last fall we got a series of ads about ‘Brosurance’ featuring photos of college guys doing keg stands, then in December we were introduced to Pajama Boy.

More recently, we were lectured to by Big Mother.

Now, the White House has pulled out all the stops and is featuring animated GIFs you would expect to see in a BuzzFeed post about TV shows from the 1990s but not on the official White House website.

The images are part of an interactive contest that encourages readers to vote for their favorite reason to get covered…

As millions of Americans scramble to fill out their March Madness brackets, we’ve got another big milestone coming up: the March 31st deadline to sign up for health insurance. If you need affordable coverage, head over to and #GetCoveredNow. If you’ve got insurance, help spread the word by voting for your favorite reason to get covered.

I can’t help but wonder what Vladimir Putin and his associates in Moscow must think of all this.

Read on to see examples of the ridiculous images which are actually posted on the website for the United States White House.

The country is in the very best of hands, folks.

Featured image from the White House website.


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DINORightMarie | March 18, 2014 at 10:12 am

Just ….amazing.

I wonder if any yoots will even watch this, let alone sign up for ObamaCare because of it….

Waste of taxpayer money. Waste of minds. Waste of a once strong nation.

By design – after all, fundamental transformation is the stated outcome.

I’m way beyond being embarrassed and horrified by this administration. There is absolutely nothing they could do or say that would surprise me anymore.

    Musson in reply to Sanddog. | March 18, 2014 at 12:13 pm

    Is it possible to smell Desperation through the Internet?
    Or, is it just me?

      healthguyfsu in reply to Musson. | March 18, 2014 at 12:31 pm

      That’s just you :p

      Political desperation when combined with narcissism and delusion forms an odorless, colorless, tasteless gas, just like most of the deadly poisons in this world.

What can one really say about such embarrassing silliness? Did actual adults put this together? And what they must think of their intended audience – remind me again what their target age is?

I didn’t see the gif of Obama kicking the door in, as if to say “to heck w/this!”

Emperor Penguin | March 18, 2014 at 11:15 am

Im with Elmo on this one, moronic to the point of suicide.

“I can’t help but wonder what Vladimir Putin and his associates in Moscow must think of all this.”

I was thinking the same thing.

I’ll bet half of Putin’s circle are looking at this and saying, “We’d be crazy to stop at just the Ukraine.”

The other half is saying, “It’s just too easy. Too good to be true. It must be some kind of trap.”

Eastwood Ravine | March 18, 2014 at 11:57 am

Just when I think the Obama regime can’t further lower the respect for the Office of the President of the United States…

Sometimes I think we’re the ones that are out of touch. There’s nothing wrong with doing this. In some ways, it fits with the way young people act on the web. We have bigger fish to fry.

    TugboatPhil in reply to PhillyGuy. | March 18, 2014 at 12:26 pm

    I only know people of this demo age through my kids. I can’t think of one of them that doesn’t have at least one job and a family. None of them are impressed by this type appeal to their “senses.”

    I have a suspicion that the majority of young people who would be attracted by this would also be subsidized if they signed up for “coverage.” The people I mentioned above would be the ones providing the subsidy.

      PhillyGuy in reply to TugboatPhil. | March 19, 2014 at 8:29 am

      I never said it would be successful – just that in some ways it fits with the target. The outrage on the right about it is just silly. There are many stupid things this administration does but appealing to the low information voter is not one of them. They have perfected the art of lying and deceiving. We should expect more of this.

One of my kids is a college sophomore. He gets his news from Reddit, which is a news aggregator based on groupthink (it is. People vote comments and articles up and down)

I was surprised to learn that Obamacare is widely viewed as a Clusterf**k.

I doubt he’s impressed with this advertising, either.

So, there is a whole mess of potential allies, who do not know how much they share with us.

I remember as a kid learning about ‘propaganda’ and how this was something that communists and other repressive regimes relied upon. Now we have this…. President Sham-Wow hawking government provided ‘freebies’ like they’re products, both here and in Mexico. How disgusting and pathetic.

Henry Hawkins | March 18, 2014 at 3:02 pm

The corpus of federal law does not prohibit the feds from using propaganda domestically mainly because it is exceedingly difficult to develop a usable definition of what exactly constitutes propaganda. While the style and content of these Obamacare promotions are laughable, they differ little in propagandist dynamics from government PSAs seeking to change minds about drunk driving, unprotected sex, importance of education, etc.

Ask commenters to define ‘propaganda’ and we’d likely see fifty different definitions.