A recent article from Adrienne Yaron has an important kernel of truth surrounded by a myriad of analytical errors and false conclusions.  The central point that BDS is a cover for defamation of Israel and development of a critical mass of anti-Israel and anti-Jewish hatred on false pretenses is sound.  The suggestions that BDS is incapable of having an economic impact and that BDS should therefore be mocked rather than substantively opposed is not.

Yaron’s core and accurate observation is that BDS’s economic arguments are a vehicle for simple malice:

The real goal and purpose of BDS is to defame Israel, and attempt to discredit it in the eyes of foreign observers, in order to exert political pressure. BDS demonstrations are an opportunity for them to spew antisemitic vitriol and express their vicious hatred of the Jewish state. BDS’ [sic] only real power is in propagating its hateful ideology.

This is absolutely true, with ample evidence from BDS supporters’ anti-Jewish and anti-Israel deceptions and violence, and the overlap between BDS and actual or implicit support for terrorism.

But from there Yaron proceeds to incorrectly argue that BDS cannot have an economic impact on Israel:

the overwhelming majority of Israeli export products are simply not susceptible to boycott. Of Israel’s top ten export categories, only two of them consist primarily of consumer products: pharmaceuticals and medical equipment. Do you really think anyone with AIDS or HIV will boycott the best HIV medications available? Or that diabetics will boycott the easiest and most painless insulin administrators, or the newly developed artificial pancreas?…

The rest of Israel’s top ten export categories are all industrial or governmental-level products, which are not purchased by individual consumers. The industrial and government level products that Israel markets are, like Israel’s pharmaceuticals, generally unique, necessary, and irreplaceable. China, India, and Africa need Israel’s agritech and water technology products to feed and water their burgeoning populations. California has no choice but to employ Israeli companies to solve its drought problems.

Every country in the world that wants to protect its population from terrorist attacks must turn to Israel for the most state of the art security products. And of course, Israel’s high tech industry, both hardware and software, is thoroughly integrated into virtually all modern electronic products. Even most Arab countries either directly or indirectly use Israeli water, agriculture, and communications technology.

The argument that an anti-Israel boycott is doomed to failure because Israel provides goods integral to the global economy is a good one.

However, this does not address BDS’s divestment and sanctions components.  Sanctions would be economically damaging to Israel and the sanctioning nation alike, but are very unlikely at least in the United States, and even in Europe.

Divestment is more plausible and potentially quite destructive.  Many Israeli companies are publicly listed and enjoy a variety of partnerships with international companies, universities and other institutions.  Many international companies have facilities in Israel, or partnerships, joint ventures or other on-going relationships with Israeli companies.  If, for instance, public retirement systems or mutual fund companies in the United States that have assets in the trillions of dollars divested from all Israeli companies, companies doing business in Israel and companies with cooperative agreements with Israeli companies, the economic impact is potentially enormous.

More important yet, and based on incorrectly dismissing BDS’s economic viability, Yaron also argues that Israel’s supporters should mock rather than substantively oppose BDS:

Those of us that support Israel have been out there trying to convince people why they should not boycott Israel, defensively arguing that Israel is a nice place and please don’t be mean to us. And in the process, we’ve been making the BDS movement seem far more powerful and effective than it really is. Our protestations make it seem like BDS is actually hurting Israel. Responding rationally to their arguments makes them seem legitimate…
If we want to beat BDS, we must expose them as the useless [sic] hateful idiots they really are. What we should be doing is humiliating these people with the evidence of their hypocrisy and ignorance at every opportunity. BDS tables should be countered with humorous tables offering “Deposit your cell phone here to boycott Israel.” When pro-Israel voices are asked about the issue by the press, we should thank them for the free advertising and their continued support of Israeli communications technologies used in planning and recording their events.

BDS activists are nothing more than schoolyard bullies. They thrive on making us upset, but ultimately that is their only real power. We can defeat them simply by laughing at them. After all, what is more ridiculous and pathetic than a bitter Jew-hater who can’t survive without Jewish technology? We can discredit them simply by showing the world how hypocritical, idiotic, and ineffectual they really are.

This is myopic and incorrect.  Yes, BDS has made few gains, but that is no doubt in part because Israel’s defenders have fought back.  BDS does not thrive on being disproven and exposed, it thrives on uninformed listeners.  Responding rationally and factually to BDS’s arguments does not somehow legitimize or empower those who spew it, it defeats them.  Pointing out BDS proponents’ hypocrisy may embarrass them, but will not silence them.

To the contrary, Yaron’s correct assessment that BDS is merely a vehicle for demonizing Israel perfectly contradicts her proposition that BDS is irrelevant because it allegedly has a negligible economic impact.  Whether or not Israel’s economy suffers, BDS can still “discredit [Israel] in the eyes of foreign observers, in order to exert political pressure.”  People unwilling to forego cell phones and life-saving medical treatment might nevertheless be willing to impose political pressure on Israel.

Which is why BDS must be opposed on the merits.  The libels that Israel is an apartheid state, is militarist, expansionist or colonialist, that Israel is unwilling and has made no true efforts at peace may never have any economic impact, but they can nevertheless turn the uninformed listener against Israel unless refuted.  The appropriate response is to soberly and systematically deconstruct BDS’s foundation of lies and distortions.