A family owned pizza shop in Indiana closed its doors until further notice yesterday after death and firebombing threats, as well as hacking.

The PJ Tatler provides a stunning account of how what happened:

Story About First Business to ‘Publicly Vow to Reject Gay Weddings’ Was Fabricated Out of Nothing

The Huffington Post headline screams:

Indiana’s Memories Pizza Reportedly Becomes First Business To Reject Catering Gay Weddings

Memories Pizza is a nine-year-old shop in downtown Walkerton, Indiana, just a few blocks from John Glenn High School. It’s owned by an openly-Christian couple, the O’Connors, who decorate their shop with mementos of their faith in Christ. So how does a small business in a small town wind up making headlines around the world as the new avatar of Christian bigotry?

Perhaps, you say, they brought this upon themselves, seeking out publicity for their strict biblical views.

Eh…no.

Some cursory internet forensics shows how it happened…or rather, how it was made to happen.

ABC-57 reporter Alyssa Marino’s editor sends her on a half-hour drive southwest of their South Bend studio, to the small town of Walkerton (Pop. ~2,300). According to Alyssa’s own account on Twitter, she “just walked into their shop [Memories Pizza] and asked how they feel” about Indiana’s new Religious Freedom Restoration Act.

Owner Crystal O’Connor says she’s in favor of it, noting that while anyone can eat in her family restaurant, if the business were asked to cater a gay wedding, they would not do it. It conflicts with their biblical beliefs. Alyssa’s tweet mentions that the O’Connors have “never been asked to cater a same-sex wedding.”

The issue is not the O’Connor’s opinions. People are allowed to have opinions you disagree with. And you are allowed not to shop at their business, or to organize a peaceful protest or boycott. And if they violate the law, you can sue them.

Or at least that used to be the case. Now, an internet mob seeks to destroy the business, in what has become an all-too-familiar internet phenomenon.

Megyn Kelly discussed the issue with Brit Hume last night:

Attempts to portray the closing as the result of the market speaking are ludicrous. People didn’t stop buying pizza, activists threatened physical harm and to burn the place down.

Gone are the days of persuasion, or winning the argument on the merits. Or even enforcing the law.

In are the days of mob rule.

A Go Fund Me campaign has been launched to support Memories Pizza. At the time of this writing, over $55,000 dollars has been raised.

This is just another example of what Andrew Breitbart correctly observed as the effort of progressives to destroy people’s lives.

It doesn’t matter how you feel about gay marriage, nor does it matter what Indiana’s new law really means.

As Erick Erickson of Red State says, you will be made to care.

Featured image via FOX News.