Democrats have used a lot of gimmicks over the years to gain support and votes for their candidates, but their latest efforts to use sex to sell their decidedly unsexy candidates might just win the award for Most Ridiculous Millennial Outreach Gimmick of 2014.

Students at North Carolina State University won a contest with Cosmopolitan magazine to have “party bus” filled with models transport students to and from the polls on Election Day.

Yes, really.

From the Washington Post:

“On Election Day, a bus decked out with snacks, swag, and models (hi, this is Cosmo) will roll up to North Carolina State University, the winner of Cosmopolitan.com’s first-ever party bus contest,” the magazine said. “The bus will shuttle students back and forth to a nearby polling location so students can vote.”

The university was entered into the contest by sophomore Camden Willeford, Cosmo said.

“This election is not a light matter here in NC,” he said. “The weight is on the students of North Carolina State University.”

The students’ big “win,” of course, has nothing at all to do with the fact that Cosmo’s choice for Senate, Democrat Kay Hagan, is within a point or two of losing her seat to Republican Thom Tillis.

Here’s what Cosmo has to say about the race:

A champion of choice or a guy who gutted a motorcycle safety bill to tack on abortion restrictions. A proponent of economic mobility or someone who said he wants to “divide and conquer” people on public assistance. A supporter of marriage equality and the Violence Against Women Act or a man who brags on his own website that he “pushed a ban on gay marriage, pro-life protection laws, and required drug testing for welfare recipients.”

The North Carolina Senate race is a no-brainer: Kay Hagan is the best choice for the state. But while her views and those of her opponent, North Carolina House Speaker Thom Tillis, couldn’t be further apart, the polls put the candidates in a tight race.

Few Senate races are more important this election, and few candidates as odious as Thom Tillis. Kay Hagan has led on women’s rights in the Senate, and re-electing her will move us forward on fair pay, on reproductive choice, and on equal treatment under the law. The best Tillis has to offer is that, in 2014, he finally maybe thinks women should be able to get the Pill.

Hagan’s lead is trickling away, but she could still pull this thing out. Although the Cosmo bus will assumedly transport voters of both parties to the polls, I’ll be curious to see just how fun and balanced that little field trip turns out to be.

Featured Image via Jenna Dalton