Rush Limbaugh launched a Facebook Page called Rush Babes for America, intended to show that more women support him than support the National Organization for Women.
The impetus for Rush Babes was news that NOW had joined with Media Matters in a new boycott Rush campaign specifically designed to drive him off the airwaves. This always has been a Media Matters driven and coordinated campaign, using George Soros’ money to try to stifle opposing viewpoints.
Rush Babes also has other intended consequences, like this:
Update: Audio of the launch, via Common Cents: