In prior posts, I noted that Brown was winning, and then had won, the online war. The statistics reflecting Brown’s online momentum also were the subject of a post recently at WordStream Internet Marketing Blog. In just the past two days, the numbers have become even more extreme in Brown’s favor:
Equally important, Brown has shown steady momemtum, while Coakley has been stagnant:
The video of Scott Brown’s “It’s the People’s Seat” line from the televised debate has had over 539,000 views.
Alexa measures the internet “Reach” of a website to get an indication of how the site traffic compares to other websites.
Measuring the blogosphere is more difficult, in part because Scott Brown is a fairly common name. So the analysis is more subjective. But I do not think there is any serious dispute that Brown has dominated the blogosphere, at least until the last day or two.
The conservative blogs have driven many of the stories which have dominated the news cycles about the special election which have helped define Coakley, including Coakley’s Fenway Park insult, lobbyist fundraiser and reporter “incident,” and Catholic emergency room statement. Conservative blogs also were critical in promoting Brown’s hugely successful Money Bomb, which not only filled his campaign coffers but generated excitement throughout the country.
The left-wing and left-leaning bloggers, by contrast, largely sat this one out until the last couple of days, when they have been digging hard for anything to use against Brown, but none of their stories have gained traction.
Regardless of result at the polls on January 19, when the history of this special election is written, Scott Brown’s complete dominance of social media will be seen as a key factor in his ability to make the race competitive.
Added: I should also mention that Brown supporters have been very effective at mocking Coakley’s attack ads, as in the two examples below, whereas there are no discernible online Coakley supporters who counter-attack in support of their candidate:
Scott Brown Has Won The Online Race / Update – AstroTweeting
Scott Brown Winning The Online Battle