CNN Audience Interaction Producer Eric Kuhn is all over this election, a step ahead of the rest of us, GOP candidate dominates social networking in Massachusetts:
On the eve of the Massachusetts special election Tuesday to replace the late Sen. Edward Kennedy, the Republican candidate has dramatically more followers on social networks than the Democratic candidate.
As of Monday morning, Republican Scott Brown has 76,538 fans on his Facebook page. With polls opening in less than 24 hours, Democrat Martha Coakley has 14,441 fans.
On Twitter, Brown has 10,187 followers compared to Coakley’s 3,514 followers. The total uploaded views for Brown’s YouTube videos are 578,271 versus 51,173 for Coakley.
Michael Calderone at Politico is not far behind:
On the eve of voting in Massachusetts, CNN’s Eric Kuhn notes that Republican Scott Brown’s campaign has been effectively tapping into new media, and now has “dramatically more followers on social networks” than Democrat Martha Coakley.
Damn, these guys are good.
Big media has nothing to fear from a bunch of bloggers sitting at their computers in pajamas instead of working, who never would have thought to track social media as a reflection of the underlying momentum in the election.
Update: Thanks to a reader for pointing out that HuffPo, the new media giant, is on the case also, as usual a step ahead of the solo guys and gals who use free blog software, like Blogspot, because it’s free and it doesn’t cost anything either, Coakley v Brown: The Social Media Divide May Decide Election.