Announcing The Carbonite Accountability Project

This page is devoted to holding Carbonite, Inc. accountable to the advertising standards its CEO, David Friend, announced on Saturday, March 3, 2012, when Carbonite was dropping its advertising on the Rush Limbaugh Show even after Rush had apologized to Sandra Fluke for certain comments made regarding Ms. Fluke.

Here is Carbonite’s statement:

A Statement from David Friend, CEO of Carbonite as of 6:45pm ET, March 3:

“No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady.  Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency.  Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show.  We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.”

We do not seek to hold Carbonite accountable to standards of advertising we impose on Carbonite.

Rather, we will seek to hold Carbonite accountable to its own announced standards of not advertising on programs or in venues (including websites) which have engaged in personal attacks or uncivilized discourse.

This is a sunshine project, not a boycott.  Whether a consumer chooses to use Carbonite or a publisher accepts advertising from Carbonite is not a concern of this project.  Rather, we will document and chronicle whether Carbonite is living up to its own self-imposed standard of fostering only civil discourse.

Please post comments with links, or e-mail screenshots, documenting Carbonite’s advertising practices.

This page also will list all Carbonite related posts here (at the bottom of the page) and twitter chatter regarding Carbonite.