Is Fox News Losing Credibility Among Republicans?
The cable network’s brand credibility continues a fairly rapid decline
Through the course of this election cycle, Fox News has become as unwatchable as its left-leaning counter-networks and it seems I’m not the only person to make such an observation.
New data from YouGov BrandIndex released Thursday explored Fox News’ brand value.
Long touted as the Republican alternative to network news, Fox News viewers are increasingly disenchanted with the “we report, you decide” moniker.
Ad Age explains:
To compile BrandIndex, each weekday YouGov interviews thousands of people from its worldwide panel of 2.5 million consumers to gauge public perception of brands. For its 2016 ranking of best-perceived brands in the U.S., YouGov surveyed U.S. residents and then sorted responses by respondents’ self-reported political affiliation: Republican, Democrat or Independent.
BrandIndex scores range from 100 to -100 and are calculated by subtracting negative feedback from positive (a score of zero is essentially neutral: overall equal positive and negative feedback). Consumer feedback regarding a wide variety of brands — including household brands (e.g., Cheerios) and media brands — was solicited.
In 2014, Fox News was the brand 10th best-perceived by Republicans; Craftsman was No. 1, CNN was No. 1,291 and MSBNC was No. 1,293.
In 2015, Fox News slipped to No. 15; Band-Aid was No. 1, CNN was No. 1,388 and MSNBC was No. 1,391.
In the just-released 2016 YouGov BrandIndex ranking, Fox News is now No. 50 among the brands best-perceived by Republicans; Band-Aid is again No. 1, while CNN has dropped even further to No. 1,470 and MSNBC to No. 1,471.
Brand value might be plummeting, but Fox is still cleaning up the table in cable network ratings, where only ESPN has an edge.
Disenchantment with Fox News mirrors deep factions in the Republican electorate. Many-a-Fox anchor, most notably, Sean Hannity, have been annoyingly unapologetically pro-Trump and have gone so far as to attack other Republicans (like Senator Cruz) for refusing to kiss The Donald’s ring.
Scandals and network personality departures too, may be contributing factors in Fox’s diminishing brand credibility.
Cable ratings are great, but it would be a rather unfortunate occurrence to watch yet another cable news network sell its soul for ratings over journalistic integrity.
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Comments
FOX is just another liberal lap dog. They have tried as hard as the other stations to destroy Trump and the aspirations of conservatives. Then I just saw an advertisement in which some of the big Republican names in the congress are coming out against Trump and in favor of Hillary. I can not believe this and feel that if Trump loses then people will change the system by less passive means than voting.
I don’t understand the Clinton phenomenon. This woman should be in jail for any number of reasons, her husband should be in jail for sexual assault, as well as many other reasons. Yet the FBI will do nothing, Justice will do nothing, and the RNC is trying to get her elected. I think the country is toast.
For me, my Fox News withdrawal process began the day after the first republican primary debate. Because of their top personalities, BOR, Kelly, Brit Hume, Bret Baier, the cast of the Five, Geraldo, Bill Hemmer and Martha Washington, I do not watch Fox any longer and I feel great
“Is Fox News Losing Credibility Among Republicans?”
I can’t speak for Republicans, but among conservatives…oh, hell, yeah…!!!
http://hotair.com/archives/2016/10/20/laura-ingraham-nevertrumpers-apparently-stand-roe-v-wade-partial-birth-abortion/
To which I respond…without the least pretext of politeness…SHUCK YOU, Fawn.
Losing credibility?
Yes. Next Question.
For different reasons for different people.
I would eagerly accept an organization that really lived up to FNC’s motto.
Accidental down click.
You are right about different reasons. As predicted, Trump has the potential to destroy the GOP and conservative movement.
I hope he does destroy the GOP. As for conservatives, I hope we can block him from doing anything stupid and hold out until 2020 to get Ted Cruz or Mike Lee in the WH.
I hope GOP survives and renews itself. How are we supposed to put Lee or Cruz (or… I’m open to ideas) in the WH otherwise?
Just now on Happening Now Douglas Wead who claims to be an historian stated that it has been proven by DNA that Thomas Jefferson fathered children with his slave Sally Hemmings. That is categorically FALSE. The only thing proven by DNA was that SOMEONE in the Jefferson family had children by Sally Hemmings. I am disappointed that Fox would simply allow this falsehood to go unchallenged. There has been volumns written on this topic with scientists weighing in. Circumstantial evidence cannot definitively prove the allegation. One must rely on scientific genetic evidence. We do not have that. Stop lying
All the major media belong to the corporatist duopoly.
As Rush has pointed out many times: Any organization that is not actively conservative, will become liberal over time.
I don’t think Fox News has ever been actively conservative.
So let me see if I understand this. Unless you actively keep reinforcing the conservative ideology,observations of the real world, rationality, logic, facts, science and experience will turn you into a liberal. Makes sense.
critical thinking is obviously NOT your forte…
If I am not thinking critically, please enlighten me as to the mechanism by which “Any organization that is not actively conservative, will become liberal over time.”
That sounds like the natural state is liberalism.
OK. One error in logic is that you assume that Rush is infallible. If Rush is capable of an error then you logic fails.
But the real issue is that perhaps Rush did not say exactly what you assumed or that the quote is out of context. Rush probably meant to say something like the T Jefferson quote that:
“The natural progress of things is for liberty to yield and for government to gain ground”. Or Lord Acton’s comment about power corrupts.
Conservatives and liberals in power tend to become Statists, seeking more power.
There is less and less relationship between Democrats and liberalism. They are becoming autocratic statists at the expense of liberties.
Life is easier for parasites than for the host.
“Unless you actively keep reinforcing the conservative ideology…”
Conservative ideology is a higher form of thinking. Higher forms of anything typically take constant work and the input of energy.
If I want to be in good health and good physical condition, I must work out regularly and eat appropriately. I can do the easy thing and watch TV and drink beer but then I would look and think like Michael Moore or similar low forms of life.
A battery must be constantly recharged with the input of energy. Otherwise, it becomes a paper weight after time and use.
Higher levels of thinking require constant work. This requirement holds in the physical world too. Read about thermodynamics and Gibbs free energy if you want to understand some of that.
I realize that you were being snarky and clever, but your thinking is on the lower level for a reason — it is easier to be liberal.
“Conservative ideology is a higher form of thinking. Higher forms of anything typically take constant work and the input of energy.” or it takes constant lying and propaganda.
“like Michael Moore or similar low forms of life” Michael Moore works quite hard. Was Limbaugh a hard working conservative when he was an obese drug addict. He isn’t exactly in great shape today.
For the rest, you assume facts most definitely not in evidence. If liberals are dead batteries, they sure seem to have a lot of life – with running the MSM and stealing elections. That takes a lot of energy.
That’s Conquest’s Second Law of Politics.
And Rush has lost his cabbage, as the Aussies would say.
I first noticed this about eight months ago when I heard him saying that something needed to be done about campaign finance…an assuredly NOT conservative position.
It’s gotten a LOT worse from there as he’s sucked up to T-rumpism.
For me long ago.
The issue is not just Hannity, for me the issues, in no particular order, are:
– so many of the personalities are more never Trump than never Hillary – more critical of Trump than Hillary, a la Stirewalt and Perino and Kelly
_ Megan Kelly has become insuferable like a dog with a bone on the trump Bimbo Eruption issue, after the second debate she immediately jumped into the pussy grab tape, and went on and on for 20 minutes, and that is par for the course, she just won’t move on and seems to think that its all about insults to women – she hates Trump, we get it, but move on or continue to see her ratings sink
– Shep Smith is an insuferable lefty fool, completely irritating and misplaced on fox. What is his purpose, other than to alienate the core fox audience?
– Hannity is so repetitive with his lists that I can only assume his audience are morons with no long term memory. He also is so didactic that it gets old very quickly
– and O’Reilly is a pain in the butt with his high image of himself, plainly and painfully playing the even handed farce in an effort to portray himself as smarter than the true hard-core conservatives
_ the pundits on fox are so predictable and repetitive that you dont need to watch in order to know what they will say, particularly the lefty ones, who read dem talking point lists and say nothing fresh
The only saving grace for fox is that their competition is so damned much more awful
Give me Rush or Levin any day!!
You can’t lose something you never had.
This explains the rumors that Trump isn’t actually running for President. It is all just an elaborate launch by Ailes and Trump for his new ‘conservative’ cable channel.
Can’t wait another 18 days. Why doesn’t Trump announce now and put us all out of our misery?
Some points…
1. T-rump is NOT a conservative. He’s a Collectivist.
2. Fox never pretended to be a “conservative” outlet…just “fair and balanced” (which was a novelty)
3. T-rump has effectively destroyed “conservative media”, along with inflicting damage on the conservative movement that will take years to repair.
With regard to Number 3. T-rump has effectively destroyed “conservative media”, along with inflicting damage on the conservative movement that will take years to repair.
It’s pretty obvious that the conservative movement was damaged goods long before Mr. Trump arrived on the scene. The Repub primary showed us that voters weren’t buying the message from Messrs Cruz, Walker, or others. And the voters didn’t believe the conservatives would fight with any conviction against the marxists, alinsky-ites, et.al. Because they haven’t been doing so with any success for years since even Mr. Buckley was around. So you can bitch all you want, but the conservative “movement”, as you call it, is all hat and no cattle, and I for one, can’t bemoan the fact Mr. Trump is providing an alternative that a massive number of voters want to listen to and support. Win an election then your conservative movement can show us the way.
What’s even more obvious is that you…like Hannity…were never a conservative, and haven’t an idea what the movement means.
Not remarkable. There are a lot of faux conservatives here.
We had an excellent lineup of the candidates. Voter were excited about Cruz, Walker, Rubio. Unfortunately, they weren’t given 2 billion worth of media exposure and, because there were so many of them, they cancelled each other out.
Fox was as “fair and balanced” as Limbaugh on 1 side of a seesaw.
Television: a medium
So called because it is neither rare nor well done.
Ernie Kovacs
i don’t trust any part of the MFM… they ALL have an agenda.
As do you. As does this website.
I dumped Fox News when Krauthammer started backbiting Sarah Palin. I changed my satellite package so I didn’t have to pay for them.
…Oh, and Welcome back, Kemberlee!
For me, it was when the Five started going downhill quickly. But that was about 3 years ago. Haven’t watched Fox since.
People will gravitate towards news organizations which:
A) Either show their bias honestly.
B) Strive for objectivity, while making disclaimers when bias shows.
People despise news organization which claim to be objective or neutral, but insidiously insert bias into their reports, or editorialize without making their bias known.
In 2014, Fox News was the brand 10th best-perceived by Republicans; Craftsman was No. 1, CNN was No. 1,291 and MSBNC was No. 1,293.
In 2015, Fox News slipped to No. 15; Band-Aid was No. 1, CNN was No. 1,388 and MSNBC was No. 1,391.
In the just-released 2016 YouGov BrandIndex ranking, Fox News is now No. 50 among the brands best-perceived by Republicans; Band-Aid is again No. 1, while CNN has dropped even further to No. 1,470 and MSNBC to No. 1,471.
So today FOX is #50 today compared to CNN # 1,470 and MSNBC # 1,471. Really no comparison. FOX viewership is changing just like the republican party. With out a doubt you are better informed if you can research stories on your own.
Disenchantment with Fox News mirrors deep factions in the Republican electorate. Many-a0Fox anchor, most notably, Sean Hannity, have been annoyingly unapologetically pro-Trump and have gone so far as to attack other Republicans (like Senator Cruz) for refusing to kiss The Donald’s ring.
Hunh, so being annoyingly, unapologetically pro-Trump is bad, according to the annoying KK, but to be annoyingly, unapologetically pro-Clinton, as are all the other networks, is not worth a mention? Only if a person is pro-Trump, it’s annoying. Election night is going to be rough for you,KK.
being annoyingly, unapologetically pro-Trump is bad, according to the annoying KK, but to be annoyingly, unapologetically pro-Clinton
False dilemma.
Dear Herm2416:
You nailed it. Thank God some are happily pro-Trump. Thrilled for it. I’m a Trump supporter from July or August 2015.
He brought the families of those killed by illegal aliens up on the stage. He pointed out political hacks were named as ambassadors and negotiators, like Caroline Kennedy being named ambassador to Japan. Seriously, what is that? Peter Thiel would have been 10 million times better. At least.
Back when I watched Fox, I felt like I was doing charity. Some of their more wonkish reporters/commentators are actually quite interesting, but their prime-time lineup is cringe-inducing. Part of it is generational, I realize; Fox is designed for the boomers.
I’m waiting to see what will happen of Fox once Hannity will depart for Trump TV. Creative destruction…
“Designed for the Boomers”. Not this boomer.
Aside from the annoying on-air personalities, I got fed to the teeth with the moving logo, the glitter, the slow-mo flag wave, and crawls overlaying crawls, and somewhere, buried among all this glitter-flash, was the announcer. The screen view is “zu viel ungepatchket”, “too busy”.
All the news stations are guilty of it, but Fox is the worst. I just can’t watch it.
I used to check in a couple times a day at FOX.
Now, maybe every other month.
Since that Arab Prince bought in… well… honestly, it has went quite severely south.
Al Saieb? I can’t recall his name.
But, it really was a tangent point.
But, but, everyone knows {{{the paren people))) control the news!!!1!!1!!!
i guess I should have used a /sarc tag.
Dear aProvider:
Thank you.
I quit watching Fox in 2012 when O’Reilly was dismissive to Rick Santorum during an interview during the primaries. And of course, Shep Smith was also crap in reporting on him, because Smith is an in the bag leftie.
The fact is, the GOPe agree with the Dems. So why pretend anymore? They don’t win, because they don’t want to “win.”
P.S. As “aProvider,” do you mean physician?
Well, they’re certainly right about the Band-Aids. The off-brands really blow goats. Don’t know why; it can’t be that they’re dodging Johnson & Johnson’s patents, as the machines which make the things date from the ’20s and all the patents are fossilized by now. Sometimes products just suck, for no obvious reason.
Speaking of products which suck, Fox was never very good, at least from the conservative viewpoint (whatever that is; it’s not easy to define). Fox seemed tolerable just because it wasn’t clinging to the left edge of the Earth by its fingernails, like all the other big “news” outlets. This is like saying that malaria is better than yellow fever; it is, but you’d rather do without it entirely.
I thought Fox’s most obvious failure was that it invariably bought into the leftoid framing of any issue; the lefties were then fighting on their home turf, and conservative reporting couldn’t compete. This has little to do with the current Fox schism over Trumpism. Trumpitis. Whatever.
Not that Fox is doing too awfully. Sure, it was beat by Band-Aid. And Ritz Crackers, M&Ms, Lowe’s, and John Deere … but who wouldn’t be?
Funny that you show one of the two FOX celebrities holding his own. The other being Lou Dobbs.
Guess altRINOs aren’t selling anymore.
Gave up on FOX when the programs got polluted with too many lefties. If I had wanted to listen to more of their stupid opinions, I’d have tuned into the other channels.
My wife still watches some of the FNCrap but I don’t. I was sitting in the room with my wife and she turned on BOR. The first thing out of his mouth was a blast against Trump for not bowing to wallace on the question of whether or not he would abide by the election results. He then went on to say that Trump’s answer negated his victory in the debate! Do none of these fools remember al gore? Just last week when the grinning hag was on stage with gore, she once again mentioned that gore won the 2000 election! FNC gets it’s ledes from the NYT no matter what they claim. Catherine Herrige is the only reporter on the FNC staff that is an honest reporter. It looks like the Murdoch brothers, liberals both, are going to make Megyn Kelly their future as soon as the odious BOR leaves. I guess this is what happens to any agency or corporation that is based in NYC or DC. Eventually they become who they live with.
The last year or so I really dialed back watching Special Report Panel – other than entertainment value of illogical Juan Williams IQ80, got too tired of inside Beltway arguments.
Now I only watch Stuart Varney & Lou Dobbs on FBN.
Now that NFL is off the lineup too, I am getting a lot more reading done.
I stopped watching Fox back in the Spring, when they went full Trumpublican mode even though more qualified and more conservative candidates were still in the running. Haven’t watched Fox since and have no plans to go back to it.
It’s people like Hannity why we’re stuck with Trump. I’m rooting for him because he is the only alternative to Clinton. When the election is finally over I hope to never hear his name again unless it’s to gloat that Clinton lost.
I can’t stand blatant bias in a so-called ‘news’ organization, even when it’s a bias that matches my own.
Now, since the news is reported by humans, there’s always going to be some bias. But a real news organization should always fight to minimize it.
Are there any real news organizations left?
I once had some hope the Fox would be, if not relatively bias free, at least a counter balance for the blatant leftest bias of NBC, CBS, ABC, CNN, etc. – no longer.
Watching the news is the slow way to get news. Reading online is better. The tv hacks repeat the same crap over and over for days on end.
The SE WI radio market is about to have a similar ‘dropout’ with WTMJ 620 changing to a more ‘neutral’ format once Charlie Sykes leaves at the end of the year. At least we’ll still have WISN 1130. As for Fox News itself. It skewed right, but really more in relationship to other cable news networks. Remember the rule, if the organization isn’t explicitly right leaning, it will eventually trend towards the left.
During the Clinton administration I stopped watching all TV news channels except FNC. I gave up on FNC shortly after Obama was elected. Not worth the aggravation. I get all the news I need online and on EWTN News Nightly.
I have called this the Alex Jones election because the long term failures to speak obvious and needed truths by ANY of the networks–I have long viewed Fox as center left, with the rest hard left–have forced millions of people to infowars.com to have any chance of reading important stories, like Russia’s nuclear saber rattling.
How many of you know we recently requested of Norway permission (which I assume they granted) to send 300 Marines to a Cold War staging site capable of arming and supplying up to 15,000 soldiers? Why did we do that?
Fox News lost me after the 2012 fiasco with Dick Morris and the Romney landslide.
Since then they’ve gotten much more liberal, with Sean Hannity the lone conservative left. Megyn Kelly stinks and the ratings prove it. She’s below Maddow, even though her lead in and follow are the night’s ratings leader.
Lou Dobbs on FBN is great, but I find myself tuning into OAN or even liberal news.
With Ailes out, look for Fox to rapidly transition to an unapologetic liberal network.
Reading comments by Rags and some of the other ideologues, it’s easy to see why uncompromising conservatives win elections so seldom. Trump has done more in the past year to energize Americans about the problems the country faces than Mark “Buy My Book, Buy My Father’s Book – Buy Goldline or Whatever Other Scam I am Peddling” Levin and the so-called intellectuals have done in 30 years.
Wul, IF you’re completely delusional, that is.
For instance, American support for a “wall” is down. Support for amnesty is up.
The debt and entitlement crises are completely off the radar, and anything like real tax reform is a dead letter.
BIG GOVERNMENT will continue unabated, whoever wins. And Federalism and state’s rights are at least as endangered by Der Donald as Hellary.
Yay, T-rump train…!!! (What a crock of shit.)
Not in my neck of the woods.
http://twitchy.com/sd-3133/2016/10/21/nail-meet-coffin-sean-hannity-prostrates-himself-at-altar-of-assange-wikileaks/
Follow the tweets on down. Which is where they take Seanenne. Down.