Syracuse Will Offer 12 Courses on Content Creation

Syracuse Will Offer 12 Courses on Content Creation

Yes, because being an influencer is a legitimate career path that offers job security, insurance, retirement benefits, etc. (sarcasm)

Even with the proposed courses, this is not a future anyone should encourage.

From Inside Higher Ed:

In recent years, surveys have found that 57 percent of Gen Zers said they would like to become an influencer if given the chance, while 12 percent actively aspire to become influencers. But few institutions of higher education have attempted to capitalize on that demand.

Syracuse University’s new Center for the Creator Economy aims to fill that gap. The center, which will officially launch this spring, will develop upward of 12 courses related to content creation, from technical skills to how to build a brand; by fall 2026, the center will offer a full-fledged content creation minor. It will also be home to a content creation makerspace, currently under construction, where Syracuse students can utilize high-quality cameras, green screens, podcasting booths and more.

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The curriculum would be most useful if it encompassed topics like “finances, what to look for in a manager, what do taxes look like in this?” she said. “You’re a sole proprietor now, potentially, or maybe you’re starting an LLC. Are you starting an S-corp? Are you starting a C-corp? Understanding the business setup, I think, is so valuable to all of us. None of us were taught enough of that in school, if you ask me.”

Courses in marketing and public relations, including how to build a media kit or pitch yourself to brands you might be interested in working with, would also be useful to up-and-coming influencers, she said. She added that she hopes higher education content creation courses teach students how to protect their mental well-being in the face of online bullying and hate.

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