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Sephora Under Pressure to Drop Huda Kattan Cosmetic Line After Unhinged Rant

Sephora Under Pressure to Drop Huda Kattan Cosmetic Line After Unhinged Rant

Accuses Israel of being behind World Wars I and II, 9/11, and October 7.

The daughter of two Iraqi immigrants, Huda Kattan, never kept her antisemitism secret. But it only began attracting attention in recent weeks when the New York City-based Stop Don’t Shop watchdog reposted her bizarre rant on social media.

Kattan is the co-founder, sole owner, namesake, and the primary spokesperson for the Huda makeup company. Right now, the public is learning that the woman whose life’s work was to advance blurring techniques has antisemitic beliefs.

In the rant, Kattan moved her ballooning lips, echoing age-old libels:

Israel has been behind World War I, World War II, September 11, October 7. They allowed all this stuff to happen. Is this crazy? I saw something, I saw this many times. I saw that Netanyahu was warned about October 7 so many times… told their army to stand down for seven hours so that October 7 could happen so they can use it as an excuse… so it makes sense… no punishment… like no crime deserves this punishment, it’s just obvious, but they keep with the same rhetoric, bringing hostages home. What about the Palestinian hostages? There is thousands of the Palestinian hostages and they’ve been  in your custody for so long. Children. What about all the pedophilia that Israel’s hiding and all the pedophiles that Israel has been hiding?

Echoing the Neo-Nazi “noticing” trope, Kattan continued:

Are you seeing what I’m seeing? Because what I’m seeing, especially on Meta they have hired people to hide all of this stuff. And the rate at which everything is coming out, they are not going to be able to hide all of this. They are not going to be able to monitor all of this.

Here, the billionaire switched to the Marxist revolutionary tropes:

And [with that] I will ask everybody to keep posting. Because we can only do this together. Like, the only way we can fight superpowers is as a people united. We are not going to be able to fight the evil systems that have been put in place, that have been manipulating the system for literally centuries… unless we do this together… it’s absolutely crazy. Like, I had a feeling, are they behind every world war? Yes! Behind September 11th? Absolutely! Look at it, they used it as a reason to go to war with Iraq! Afghanistan! To do what exactly? Did you guys know that they still take oil from Iraq? They still, to this day, monitor the banking system of Iraq! They have the right, like, over the Iraqi national security, Americans… more than Iraq does. Crazy. They built this oh, the system that’s put in place. Everything is going to come out. Everything. They are not going to be able to stop it. But we have to work together on that.

TikTok has pulled the video, but it’s been reposted by muckraking influencers and made mainstream media news cycle, prompting boycott calls.

Stop Antisemitism campaign urged followers to contact Sephora, the retailer that carries Huda, and ask it to sever its contact with the brand. The ex-Muslim feminist Yasmine Mohammad noted that Kattan’s is exactly the kind of rhetoric that led to the Holocaust and started a petition urging Sephora to drop her line.

This controversy reminds me of Dior’s firing of John Galliano. In February 2011, on the eve of Paris Fashion Week, The Sun published a video of the acclaimed British designer talking to a Jewish woman at a bar, declaring, “I love Hitler. People like you would be dead. Your mothers, your forefathers, would all be fucking gassed.”

Following the publication of the video, Natalie Portman, the Jewish actress who signed an endorsement contract with Dior, quit the brand, noting that Galliano’s “still-existing prejudices… are the opposite of all that is beautiful.” Soon after, Dior fired its master couturier. The gay designer lost a defamation suit and went into rehab for drug and alcohol addiction. Years later, he was hired by a less prestigious fashion house.

If drugs and alcohol likely hastened Galliano’s downfall, Kattan’s entire public persona is lying about Jews with a touch of blush. The Huda Beauty Instagram page is a compilation of tutorials by women who draw someone else’s face on their own, occasionally punctuated by assertions that Jews harvest organs and calls to boycott Israel.

Her Twitter account, however, is something entirely different. She stopped posting ads months ago and switched to 100% pure, unadulterated hate. The account is now dedicated to retweeting. It amplifies antizionist hoaxes like pictures of dying babies, rants about “Polish settlers” and calls for harassment of IDF soldiers.

The luxury makeup market is saturated with products. If Huda goes, another quality manufacturer will easily fill its niche. It’s a very competitive business heavily reliant on consumer vibes. The Dubai-based cosmetics company went out of its way to set itself as a fun brand, advertising smiling girls and hot pink hues.

Moreover, the beauty mogul fashioned herself into a kind of ambassador for Muslim women. She rarely uses white models, but hijabis are prominently featured in her ads. Her IG champions the beauty ideals of the Global South — and its causes. But lifting themes out of The Protocols of the Elders of Zion and superimposing them with something as trivial as luxury cosmetics shines a negative light on the Islamic world. If I were a Muslim woman, I would be very upset.

Sephora signaled willingness to reconsider its relationship with Huda Beauty, stating:

Sephora is driven by its mission to create a welcoming and inclusive shopping experience for all. We recognize that comments from one of our brand partners have raised concerns and want to be clear: promoting hate, harassment, or misinformation does not align with our values or code of conduct.

It is worth noting that in 2012 Qatar bought a 1% holding in LVMH, the parent company of Sephora. The Gulf principality is sponsoring terrorism worldwide and currently hosting Hamas leadership.

Khattab is no stranger to controversy — in 2022, for instance, she settled a lawsuit about the use of banned ingredients, and in 2018, she promoted a wacky, medically flawed idea of female private parts lightning. She survived these scandals but appears to be hitting the panic button now.

The influencer recorded a video insisting that her statement was taken out of context and she’s not an antisemite. She elaborated that she learned about the Holocaust in school, which is why it’s crucial to her to accuse the Jewish state of genocide of Gazans.

I suppose that’s par for the course for these types of clarifications. And of course it happened to be completely in line with her previous retweets of memes depicting the Israeli Prime Minister Benjamin Netanyahu as Hitler and “Zionism is the Holocaust”  — the tweets produced by hardcore antisemitic influencers like Jackson Hinkle and Khalissee.

Nazi fashion apparel might be popular in Gaza, where the Hitler 2 store with mannequins dressed as terrorists was all the rage from the moment it opened in 2015 until the Israeli Defense Forces demolished it in the course of the current military action. Still, it’s unbecoming of a Western fashion brand to glamorize genocidal nutters. Not when they originate with inebriated punks like Galliano — who actually is a brilliant artist. Not when they come from social media tarts like Kattan. Sephora needs to protect its brand.

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Comments

Why do people keep f’g around.

Sephora should never have signed her brand. She never hid her crazyness. They signed her anyway and they didn’t immediately can her.

Just boycott Sephora forever. Don’t forgive them. Ever. They’re complicit.

    ztakddot in reply to ztakddot. | August 11, 2025 at 9:35 pm

    Take it one step farther, Kohl’s partners with Sephora. Boycott them. Forever. They’re als0 complicit now.

      MattMusson in reply to ztakddot. | August 12, 2025 at 8:37 am

      Serious question – Do only Conservatives boycott rabid antisemites? Do they get a pass from other Democrats? Or, are they boycotted by all decent people?

      How far down the rabbit hole do you want to go?

      Here is a list of products that Kohl’s sells that are made in America.

      https://toddshelton.com/blog/about-todd-shelton/made-in-america/american-made-clothing-brands

      (And that is just the clothing lines. Kohls carries other products made here in the USA as well.)

      Do you want to hurt American companies employing Americans by your complete boycott of Kohls?

      In short, how many degrees of separation from a company must another company have to not be boycotted for actions of the first company?

        ztakddot in reply to gitarcarver. | August 12, 2025 at 3:37 pm

        There is a difference between partnering and advertising with a department store and having your product purchased for sale in a department store, It is enough to boycott Kohls and no further, Possibly amazon as well,

          No, there is no difference.

          You also make the assumption that by boycotting Kohls you won’t hurt other companies and brands within the store.

          Sephora has a direct relationship with Huda Beauty. Kohls does not. Kohls has a direct relationship with Sephora.

          Boycotts like the one you propose hurts other brands including American products and workers who make those products. In addition, your proposed boycott may lead to Kohls laying off employees.

          If you don’t want to buy Huda Beauty products, then don’t. If you don’t want to buy anything at a Sephora store, location or kiosk, then don’t.

    Because what she says is popular (unfortunately).

E Howard Hunt | August 11, 2025 at 9:50 pm

Does Israel possess a Time Machine?

Lucifer Morningstar | August 11, 2025 at 10:04 pm

Why does Sephora continue to sell this bigot’s products?

Oh, that’s simple to answer. As long as this antisemitic bigot makes Sephora money they will keep selling her products no matter what kind of negative publicity it might bring.

I’ve been flashed before, but I’ve never seen private parts lightning.

JackinSilverSpring | August 11, 2025 at 10:46 pm

So Israel started WW I and WW II? Israel didn’t even exist then, and prior to WW I the area to be called Palestine was part of the Ottoman Empire. So, I must conclude that Israel for her is a code for ‘the Joos did it.’ That is rank antisemitism.

Does she know very few Muslims (comparatively) live south of the equator? So why does this bigot champion the “Global South”?

    Milhouse in reply to Crawford. | August 12, 2025 at 12:31 am

    Indonesia is the world’s biggest Moslem country, and most of it is south of the equator.

      ThePrimordialOrderedPair in reply to Milhouse. | August 12, 2025 at 2:43 am

      Indonesia only represents something like 10 or 12% of all muslims. Not very many.

        And the Southern hemisphere only represents 10-12% of the world’s population. So Indonesia alone has enough Moslems to make them proportionately represented there. Then throw in Tanzania and the Congo, each with significant Moslem populations,

          ahad haamoratsim in reply to Milhouse. | August 12, 2025 at 9:26 am

          Pretty soon you can add Australia to that list.

          ThePrimordialOrderedPair in reply to Milhouse. | August 12, 2025 at 10:32 am

          Please stop. Crawford simply said that comparatively few muslims are south of the equator. Your need to bring up some counter-example (who knows why you feel compelled to do this?) demonstrated exactly the opposite. Your further babbling about the south being less populated is meaningless and has nothing to do with anything that Crawford said.

          He said that very few muzzies are south of the equator. You pointed out Indonesia. I pointed out that represents less than 12% of world muzzies. You came back with some non-sequitor silliness about the Earth being sparsely populated south of the equator, which has nothing to do with anything.

          Milhouse in reply to Milhouse. | August 12, 2025 at 10:56 am

          You stop. I showed that Moslems have as much reason to care about the southern hemisphere as anyone else does. The world’s largest Moslem country is there. So how can anyone say Moslems have no connection to it?

I don’t really care what Netanyahu/the Jews of Israel did or didn’t do prior to October 7. Nothing they did or didn’t do made Hamas/Islamists attack innocent people, killing, raping, and kidnapping them. They did that on their own.

    On top of which, anything they did do wouldn’t merit what Hamas did on Oct 7. That’s the rules the progressives wrote, right?

The anti-Israel lunatics came before the woke lunatics, and there is great overlap in the messages and tactics used by each, so often over the top and filled with venom. Better to see who they are, especially for those that have yet to be exposed to the poison.

Note, Iraqi -you want real genocide and ethnic cleansing, look at what Iraq did to its Jewish population in the twentieth century – mass murder followed by driving them out. There may be one left. One. And we are talking about a country with a major Jewish community – often the major Jewish community – going back to the Babylonian Exile (Iraq is Babylon, essentially, at least part of Assyria also. It used to be called Mesopotamia.)

P.S. the same applies to Egypt. Why are they never called on it?

    ztakddot in reply to mzk. | August 12, 2025 at 3:43 pm

    The same applies to every arab country of which there are 22. Only nonArab Iran still has a small Jewish population. Where did all the Jews in those countries go? Why they were all airlifted to Israel when they were kicked out of homes they lived in for 2000 years or so. Almost 1M Jews were kicked out after 1948 which is more than the number of arabs the fakinsteins claim to have been kicked out of Israel (not that they were all kicked out, many if not most left voluntairly). The world doesn’t care though because they are just Jews.

ThePrimordialOrderedPair | August 12, 2025 at 1:24 am

TikTok has pulled the video,

Why? It should be left out there, so people can see what a destructive loon this bint is.

I prefer for these nuts to have their words and crazy ideas out in public so they can’t pretend to be normal humans.

She forgot to blame the 2008 tsunami on Jews. I’m sure she could “find” stories on Jews buying up beachfront property through Southeast Asian islands afterwards …

I don’t know anything about this nutjob but I have heard from several different sources that the IDF was told to stand down on Oct7 at the music festival. The question never seems to come up and the explanation as to why there was so little security next to Gaza. I’m not hinting anything only saying that I have heard it from some pretty reliable people. Anyone else heard anything?

    ahad haamoratsim in reply to inspectorudy. | August 12, 2025 at 9:38 am

    The reason you’ve never seen the explanation is because it never happened. There are all kinds of conspiracy theories out there about Israel supposedly orchestrating or knowingly permitting the 7 Oct attacks to happen in order to have an excuse for “committing genocide” in Gaza. It’s about as respectable as the other scurrilous claim that the majority of the Israelis killed on October 7 were killed by the IDF.

    No one with 2 or more brain cells falls for either libel.

    DSHornet in reply to inspectorudy. | August 12, 2025 at 9:56 am

    You actually believe this??
    .

Is she confusing Israel and Jews ? Wasn’t Israel founded in 1948 ?

Does Netenyahu have a Tardis ?

    guyjones in reply to paulscott. | August 12, 2025 at 7:41 am

    Modern Israel was founded in 1948, yes. Ancient Israel was founded millennia ago, way before the founding of the supremacist, totalitarian, belligerent, hate-filled and pathology-laden ideology of “Submission.” And, the kingdom of Israel later became the Roman provinces of Judaea and Syria Palaestina — the latter giving rise to the name “Palestine” — all of this occurring hundreds of years before Submission’s founding.

    Modern Israel, rather than representing an alleged “settler-colonial” state, as leftists, Dhimmi-crats and Islamofascists/Muslim supremacists slander it, is merely the contemporary resurrection of Jews’ ancient kingdom/state. Which these pukes should support, given that they claim to be in favor of “indigenous” groups.

    The so-called “Palestinians” are simply Arab invaders from Arabia.

The right’s love of the cancel culture shows that they’re as moronic as the left.

It starts with clickbait and then the satisfying rush of bile.

    AF_Chief_Master_Sgt in reply to rhhardin. | August 12, 2025 at 6:33 am

    Nah. The “right” has decided that the “left’s” playbook can be used against them.

    Your va jay jay is only in a twist because cancel culture isn’t just your gig anymore. You get pissed when your rules are used against you.

    Me? It’s about time the left gets a dose of their own pile of shite.

    CommoChief in reply to rhhardin. | August 12, 2025 at 7:36 am

    On the other hand it can be pointed out ‘cancel culture’ extremism is the new cultural rule set introduced by the wokiesta leftists. Do X get ratioed for it. People are free to support or decline to support a product even to the point of suggesting others join in a boycott. We’ve always done this sort of thing in our society but it is definitely more widespread and far more noticeable today with instant online visibility.

    Milhouse in reply to rhhardin. | August 12, 2025 at 7:54 am

    There’s nothing wrong with canceling people whose views are actually beyond the pale. If I were to find out that I had someone with these views working for me, I would certainly fire them immediately. I don’t want to employ such a person, and no one has the right to make me do so.

    What people call “cancel culture” is when this treatment is given to people who express views that are well within the bounds of acceptable conversation, or who merely tell the objective truth about something.

      ahad haamoratsim in reply to Milhouse. | August 12, 2025 at 9:41 am

      “What people call “cancel culture” is when this treatment is given to people who express views that are well within the bounds of acceptable conversation”

      There’s where the misunderstanding is. Harding considers Huda ’ s views to be well within the bounds of acceptable conversation

There is also some Jew-hating Muslim “supermodel,” Gigi Hadid or some-such, daughter of a wealthy Muslim businessman, who is also a rabid Jew-hater, and, brazenly public with her Jew-hate and bigotry.

destroycommunism | August 12, 2025 at 10:41 am

its funny how a company would have to be convinced to drop her

if she muttered the N word she would have hit the door

Start pushing the narrative that saying what she said is the same as saying the N word

Off topic, but why were those living so close to Hamas unable to defend themselves? Seems like they should have beer fortified and everyone arm d to defend themselves from Hamas. Is it because they are afraid of arming their citizens like the progressive fascists ie Dems in the USA?

    Milhouse in reply to ConradCA. | August 14, 2025 at 2:43 am

    The entire concept of an RKBA is foreign to most people in the world; it’s really something that only exists in the USA. Israel is like most European countries as far as rights are concerned; it doesn’t recognize an RKBA at all, even in principle, and it’s very weak on the freedom of speech too.

    The current Internal Security minister, who is supposedly in charge of the police, is almost the only pro-RKBA voice in politics. Since he’s taken office he’s done everything he can to make access to weapons easier, but he’s constrained by the fact that in Israel civil servants openly defy the ministers to whom they’re officially responsible, and run things their way regardless of what the elected government tells them. And the judiciary is on their side. If you think the USA has Deep State problems, you should see Israel.