Since the night of the 2024 election, both CNN and MSNBC have been dealing with serious ratings challenges. It turns out if you keep lying to your audience, they eventually leave.
One of the ways MSNBC tried to deal with this was by having Rachel Maddow return to her hosting duties five nights a week for Trump’s first 100 days. Once that was over, the network moved Jen Psaki to the 9 p.m. Eastern hour.
Psaki got decent ratings on her first night, but it was all downhill from there.
FOX News reports:
Psaki bombs: MSNBC’s newest primetime program sheds 53% of viewers from key demo in second episodeMSNBC’s Jen Psaki bombed on Wednesday night.Psaki took over MSNBC’s coveted 9 p.m. ET timeslot on Tuesday through Fridays this week as “The Rachel Maddow Show” returned to only airing on Mondays, after Maddow temporarily returned to airing five nights a week during President Donald Trump’s first 100 days in office.Psaki, a former Biden administration press secretary, hosted “Inside” on Sundays and Mondays, and now hosts “The Briefing” at the critical hour.On Tuesday, Psaki’s “The Briefing” debuted with 1.2 million viewers and 139,000 in the advertiser-coveted demographic of adults aged 25-54, but her second episode on Wednesday plummeted to just over one million total viewers and only 65,000 in the demo.MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as “The Briefing” averaged 113,000 on Tuesday and only 37,000 on Wednesday.
Just a reminder, Jen Psaki started negotiating for a job in media while she was still the White House press secretary.
Jen put her foot in her mouth this week, criticizing Trump on trade deals just hours before he announced a major deal with the UK.
Last week, Psaki was interviewed by Ben Smith of Semafor and claimed that she never saw signs of Biden’s decline until his disastrous debate performance last spring. That could have something to do with her ratings. She’s simply not believable.
There’s nothing wrong with opinion shows on cable news, but in Psaki’s case, you almost get a sense that her gig as a White House press secretary was nothing more than a stepping stone towards a career in media.
You can’t blame anyone for tuning her out.
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