MSNBC’s Nicolle Wallace Has Been Dropping in Ratings for Months, Now it Could Get Worse
“averaging 144,000 demo viewers in 2024 before the election but shedding 35% to settle for an average demo audience of 93,000 following the devastating loss for Democrats”
MSNBC‘s Nicolle Wallace has been criticized far and wide for her vile comments about the child who survived brain cancer who appeared at Trump’s speech this week.
Perhaps she was thinking about her dropping ratings. They weren’t great to begin with, but I have a feeling they’re about to get lower.
FOX News reports:
MSNBC’s Nicolle Wallace has seen ratings plunge since Trump prevailed on Election Day
MSNBC host Nicolle Wallace, who generated headlines this week for widely criticized comments about a 13-year-old cancer survivor featured in President Donald Trump’s address to a joint session of Congress, has seen her ratings suffer since Democrats lost power.
Wallace’s MSNBC program, “Deadline: White House,” averaged 1.6 million total viewers from the start of 2024 until Election Day, then saw a dramatic 35% drop once Trump prevailed. “Deadline: White House” averaged just over one million viewers for the remainder of 2024 as its liberal audience largely tuned out the news on the heels of Trump’s victory.
“Deadline: White House” saw a similar decline in the advertiser-coveted demographic of adults aged 25-54, averaging 144,000 demo viewers in 2024 before the election but shedding 35% to settle for an average demo audience of 93,000 following the devastating loss for Democrats.
So far in 2025, Wallace’s program has averaged 1.1 million viewers for a 25% decline compared to the same time period in 2024. Fox News Channel programming that airs during Wallace’s 4 p.m.-6 p.m. timeslot has averaged 3.6 million viewers this year, more than triple the viewership of “Deadline: White House.”
In the key demo, Wallace has averaged 108,000 viewers this year, trailing cable offerings such as “Diners, Drive-Ins & Dives” on Food Network and BET’s “Tyler Perry’s Sistas.”
Megyn Kelly talked to Rich Lowry of National Review about Wallace’s comments a few days ago.
Via Real Clear Politics:
MEGYN KELLY: I don’t know what’s happened to this person. She used to be a Republican. She was the person who shepherded Chief Justice John Roberts through his confirmation process. It’s Nicole Wallace who now I think her next job will be with the Lincoln project. Here was her reaction to sweet 13 year old DJ… Oh my God. That is jaw dropping. We went back and looked to see what the reaction on-set was to her and even her fellow panelists, from Jen Psaki to Rachel Maddow, you could see Jen Psaki literally leaning away from her, and even Rachel Maddow, without commenting on that just moved away, bridged away to another topic. When you’ve gone too far, for Psaki and Maddow, you’ve gone too far period. Can you believe that?
She saw the same thing we saw, where his eyes got all big when President Trump said he was going to be made an honorary Secret Service member, he was so excited the hug, he threw his arms around the Secret Service Director. It was a sincere embrace, and that’s where she went. Like, “I hope he doesn’t die on President Trump’s Capitol Hill.”
There’s no curing you of TDS once you get it. It’s a lifelong affliction, and it really does warp the way you see everything around you. You see the pot of gold, and to you it looks like crap. You see a wonderful event for a child, and instead, you see only doom, gloom and darkness, if it has anything to do with the orange man.
Here’s the video:
“It’s psychological malady – it’s literally sick…” @richlowry on the shocking comment by MSNBC host Nicolle Wallace connecting hero 13-year-old cancer survivor to January 6.
Watch below, and download:https://t.co/F96HgI7HIW pic.twitter.com/zeWHYddMAr
— The Megyn Kelly Show (@MegynKellyShow) March 5, 2025
Nicolle Wallace chose poorly. I’m amazed she still has a job.
DONATE
Donations tax deductible
to the full extent allowed by law.
Comments
Wallace is a soulless creature.
The Dementors got her?
Yes as in Cultural Marxism
Her face is contorted with boundless anger. She is a nasty woman. Wasn’t she the person who leaked information about Sarah Palin in 2008 while working for McCain?
I hope she doesn’t die if shes, you know, rape raped.
Surely – surely – her production manager and her agent have told her it would be in her (and their) best interest to curb these kind of comments. After all, if she gets fired their income will be affected.
.
What’s the composition the remaining audience? I suspect the drop off was from those figuring out post election that what she was slinging wasn’t true. The remaining audience may be too dim to have noticed and just tune in for a dose of TDS.
First it was Reid > Out. Next, it’s Wallace > Out.
I thought the racist TV companies only fired blacks, er, Blacks?
That’s pretty much fur shure.
This women was dropped on her head multiple times when young.
The shareholders of Comcast should sue (although I don’t know if you can sue for stupidity). All the network “talent” (and I laughingly use that term) is toxic. We should start a movement to both boycott Comcast and divest from them.
I would heartily concur with that.
I cut the cord a while ago. I still get pleading messages to come back.
I didn’t know Diners, Drive-Ins And Dives was still aired.
Reruns are forever.
I actually like the show.
She probably isn’t outperforming Matlock.
This Bushie is the consummate Rino who made a career bad-mouthing other Republicans. See also Steele, Scarborough, Christie,…
Nicole Wallace was a big wheel in the McShame campaign, which tells you all you need to know about her. SHe is living up to McShame’s despicable nature, treasonous instincts, and hate of everything conservative.
There is no surprise about Nicole Wallace. All of the other McShame people ended up as Democrats, too, just as McShame – who, himself, spent his last dying breaths attacking Trump and conservatives like the miserable POS he was.
Well, you do have to admit. McShame’s biggest achievement before he died was making sure ObamaCare survived.
I don’t understand the numbers posted. Are you saying the key demo got 93k and all others combined got 1 Million? I find that hard to believe.
As for her comment. She should have stopped at the first part and been done with it but to equate 6 suicides (I didn’t know that) without any evidence to Jan 6 then go on about IDK what was a little unhinged. The TDS is strong with this one.
I have no idea on why the suicides , or exactly how many. But obviously She assumes all were from traumatic defending and I doubt any were . It’s quite possible it’s the exact opposite and they knew they were doing harm to the public they should have been protecting.