McDonald’s is the latest company to begin distancing itself from DEI policies. Costco may be holding on, but that’s not the way things are trending.
Schools and even states are working to drop DEI policies and even ban them in some cases. McDonald’s is not out of the norm here.
Restaurant Business Online reported:
McDonald’s is ending some of its DEI goalsMcDonald’s will no longer set goals for representation in hiring and will no longer require its suppliers to sign mutual commitments to diversity, equity and inclusion as part of a set of changes in its inclusion practices announced on Monday.In a system message, the fast-food giant’s executive leadership team, led by CEO Chris Kempczinski, also said that it is pausing external surveys and will now refer to its diversity team as its “global inclusion team,” which McDonald’s says “better aligns with the team’s work.”But the Chicago-based company said that it remains committed to inclusion. McDonald’s said it will continue to report its demographic information as part of its annual Purpose and Impact report.McDonald’s introduced what it called a “golden rule,” in which “everyone” is treated “with dignity, fairness and respect.” The company established a set of principles to evaluate its work along those lines.Rather than setting representation goals, McDonald’s said it will focus on embedding inclusion practices into its everyday processes and operations.It is also retiring its mutual commitment pledges with suppliers to focus on “a more integrated discussion with suppliers about inclusion as it relates to business performance.”The company made the changes after it completed a civil rights audit last year, and following the Supreme Court ruling that declared unconstitutional race-based affirmative action programs at colleges and universities.
FOX Business mentions Robby Starbuck, who you may know from Twitter/X, as one of the conservative activists leading the charge against DEI policies:
The fast-food giant is the first company to adjust its DEI policies in 2025. Last year, a slew of companies made similar changes, including Walmart, Ford Motor Co., John Deere, Lowe’s and Toyota, after activist pressure…Anti-woke activist and filmmaker Robby Starbuck, who has been leading a campaign exposing major companies’ woke policies, said on X after the announcement that he warned McDonald’s three days ago that he would be reporting on their “woke policies” if they did not agree to change them.Starbuck has taken credit for forcing changes at the companies named above, as well as Tractor Supply, Harley-Davidson, Polaris, Indian Motorcycle, Coors, Stanley Black & Decker, Jack Daniel’s parent Brown-Forman, DeWalt tools, Craftsman, Caterpillar, Boeing and Nissan.
And of course, a lot of people are sharing this image.
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