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Woke War on Women: P&G’s ‘Always’ Feminine Products Geared To “Bodies With Female Sex Organs”

Woke War on Women: P&G’s ‘Always’ Feminine Products Geared To “Bodies With Female Sex Organs”

“Every month, bodies with female sex organs prepare for pregnancy.”

You would think companies that sell feminine hygiene products would be the last place you’d find wokesters who seem hell-bent on erasing women, but Proctor & Gamble’s ‘Always’ brand keeps demonstrating that is simply not the case.

As the UK Daily Mail reported, the company is under fire after a teacher was reviewing a puberty guide sent to her school to be distributed to students and noticed how women were described:

A leading brand of sanitary products has been accused of ‘dehumanising’ women by referring to girls as ‘bodies with female sex organs’ in a pamphlet explaining puberty to children.

The guidance produced by Always also faced charges that it was attempting to ‘erase’ women by avoiding the use of the word ‘girls’.

The pamphlets are included in ‘puberty kits’ containing period pads and panty liners the brand sends to schools to give to pupils.

The 22-page booklet, entitled a ‘Puberty and Confidence Guide for Everyone’, details both female and male puberty developments but at no point mentions ‘boys’ or ‘girls’, instead using ‘people’ or ‘person’.

In a section on the menstrual cycle, the guide says: ‘Every month, bodies with female sex organs prepare for pregnancy.’

Though I was unable to find a PDF version of the puberty guide in question, I was able to find a 14-page version that Always offers “for parents and carers.” In it, they describe young girls as “young people with female sex organs” on page three:

Here’s a quick refresher of the changes young people with female sex organs go through during puberty.

On the same page, they refer to menstrual cycles as “the sequence of events that occur within a person with female sex organs’ body”:

What is the menstrual cycle? It’s the sequence of events that occur within a person with female sex organs’ body as it prepares for the possibility of pregnancy each month.

On page 13 of the guide, they have a section on “helping them navigate gender,” and advises them that if a child is questioning their gender, the caregiver “can help [the child by] simply observing and accepting that finding your identity is a natural part of growing up.”

On the last page of the undated guide, they list UK-based websites people can go to for more information. It’s unclear if this guide is also being offered in the U.S., and it’s also unclear as to whether the version they send to schools to distribute to students is also being disseminated in the U.S. because the brand has thus far not commented on the matter.

In response to the Daily Mail‘s report, Always was heavily criticized for their actions:

Back in October 2019, Always also took heat for removing the Venus symbol from their products, which they proudly bragged about in an announcement in which they also patted themselves on the backs for their supposed commitment “to diversity & inclusion”:

“For over 35 years Always has championed girls and women, and we will continue to do so,” the company said in a statement Tuesday, according to The Independent. “We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers.”

Company officials added that they realize not everyone who needs feminine hygiene products “identif[ies] as female.” Procter & Gamble did not immediately respond to an after-hours email from Fox News.

The move came after pressure from transgender activists.

Tampax, another feminine products maker, faced intense pushback after a September 2020 tweet in which they referred to women as “people who bleed”:

Earlier this year, Tampax denied claims that they had given a paid sponsorship to transgender “woman” and Bud Light ambassador Dylan Mulvaney.

Relatedly, a UK-based, woman-owned feminine products company doubled down in March 2022 after criticism over calling women “bleeders”:

A London-based feminine products company is facing backlash on social media after referring to its customers as “bleeders” rather than women.

“Most bleeders know how they are impacted by their period, but unfortunately aren’t in touch with their feelings and symptoms in the other phases of their cycle,” the company posted earlier this week on Instagram. “We’re here to change that.”

Daniella Peri, who is Yoppie’s founder and CEO, responded to the outrage expressed on the Yoppie Instagram page by posting a word salad of a “justification,” which essentially confirmed what her critics said about her and her company:

We recognise the menstrual cycle is a biological function. We should be proud of this cycle, of bleeding from our uterus, it’s what makes us different. So we want to have this conversation, to bust the social stigma of talking about it publicly.


I, myself, am a woman. But I understand many of our customers are not. I also understand it is neither my place nor that of Yoppie to tell anyone how they should identify.

We’re an open, straight talking and transparent brand that is trying to navigate the right language. We will continue to promote that discrimination prevents all people from having equal opportunities – and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it. Join the conversation.

It’s bad enough when feminine product brands go “woke” in the name of “inclusion,” but it’s even worse when women-owned businesses follow suit. Good grief.

— Stacey Matthews has also written under the pseudonym “Sister Toldjah” and can be reached via Twitter. —


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Morning Sunshine | May 28, 2023 at 6:17 pm

Every body bleeds. just some of us bleed as part of the Creation process.

I am so glad my family has moved to re-usable products – menstrual cups and homemade flannel pads. We do not have to give money to these people every month.
And I guess that is part of the issue – women (yes, WOMEN) need products for this – or we revert back to not leaving our rooms for 5 days.* They kind of have WOMEN in a bind; you can not drink Bud -or even beer- altogether; you can shop places besides Target; but there are few companies that make menstrual products, just a few with lots of brands. They might survive this. Or more women start looking up reusable pads. Etsy sells a lot of styles. My daughter has used her original set for 7 years before needing to replace them.

** I am kind of in favor of the primitive menstrual hut to whence a bleeding woman is banished for a week, not allowed to make food or touch men’s belongings. That would be like a mini-vacation every month; who says that was a bad thing?

    Peabody in reply to Morning Sunshine. | May 28, 2023 at 7:11 pm

    In order to accomodate men who to pretend they are women we must play along with their fantasy. It won’t hurt anything.

    “Okay good, We want you to use the list of pronouns which we prefer. It is simply a matter of courtesy.”
    “Okay, fine we will accomodate you.”

    “Yes, but now we want to go in the women’s rest room.”
    “Well, I guess that won’t hurt.

    Yes, but we want to show and show our male genitals and look at your female genitals.”
    “Well, that’s pretty extreme. But Okay.”

    Yes but we want to participate in women’s sports and take all the women’s trohphies.”

    And we want you to revise the meaning of science in science courses.

    Every month, bodies with female sex organs…’

    This is how the language must be changed to accomodate men who dress as women.

      Peabody in reply to Peabody. | May 28, 2023 at 7:35 pm

      No wonder Ketanji Brown Jackson said she couldn’t define the word “woman” because she wasn’t a biologist. With all the changes they are making to our language, even a biologist is unable to do that any more.

        Sultan in reply to Peabody. | May 29, 2023 at 3:44 pm

        I’m not a biologist either but like Potter Stewart said about obscenity I know one when I see one.

      Azathoth in reply to Peabody. | May 30, 2023 at 2:34 pm

      “This is how the language must be changed to accommodate men who dress as women.”

      It’s being changed to accommodate women who dress as men though.

      They don’t want to be called ‘women’ or ‘girls’ or ‘female’ so new words must be devised.

      Men who dress as women are all too happy to be called girls, female and women. In fact they demand it.

    The Gentle Grizzly in reply to Morning Sunshine. | May 28, 2023 at 7:23 pm

    “BLEEDERS? BLEEDERS? seriously?”

    What about bleaters, he asked sheepishly?

    Dimsdale in reply to Morning Sunshine. | May 28, 2023 at 8:21 pm

    Talk about dehumanizing women!! They always talk about women being “baby factories” when abortion/infanticide is mentioned, but we can call them bleeders and it’s okay??

    What about people with hemorrhoids? Hemophiliacs?

    What fresh madness is this?!?!?

Femininity in women is being discouraged while being encouraged in males. To erase anyone is to eventually enslave. Ladies, your move.

henrybowman | May 28, 2023 at 6:43 pm

“A London-based feminine products company is facing backlash on social media after referring to its customers as “bleeders” rather than women.”

If this had happened anywhere on earth OTHER than England, where the term “bleeders” has a long and political history of contempt and ridicule…

Well, I guess I’m up for another easy boycott. Throw in Ulta, Victoria’s Secret, and Lee Press-On Nails while you’re at lt.

I’d be more inclined to side with women on all this woke nonsense if all those feminists I read about would speak out in support of real women. But they are silent and don’t speak out and boycott these woke companies. They still compete in events which include males pretending to be women. They still support the likes of Hillary Clinton, Michelle Obama, Whoopi Cushion Goldberg et al. Wake up real ladies before it’s too late. Fight back!!

I thought “bleeders” were hemophiliacs?

The Gentle Grizzly | May 28, 2023 at 7:29 pm

Ladies and Gentlemen: I keep waiting to awaken from this nightmare of trans this and trans that; he outright treasonous sabotage of our military, openly senile or brain-damaged congressmen and and doddering old fool for a president.

When will any or all of this end?

My prediction is that the country will fail, dramatically, with not one shot being fired by the militia as defined by the Constitution, and very few fired by those in power.

Why? There are “brewskis”(I despise that term) in the fridge, the F-150’s gas tank is full, and sports on TV. So, no one cares.

You think if you got no uterus… …and no breasts… …you’re still technically a woman?
Sure you are. You’re actually a happier woman. No need to worry about maxi-pads and underwire.

Erin Brockovich (2000) (Julia Roberts)

Maxipads are also for bicycle helmet forehead sweat pads.

    The Gentle Grizzly in reply to rhhardin. | May 28, 2023 at 8:07 pm

    When Hervé Vilchais (Tattoo on Fantasy Island passed away, his estate set aside an endowment for housing indigent Little People, designed specifically for their needs.

    They were called Stay-Free Mini-Pads

      henrybowman in reply to The Gentle Grizzly. | May 29, 2023 at 2:04 am

      I’ve driven by there many times while camping in Tampon Springs.

        The Gentle Grizzly in reply to henrybowman. | May 29, 2023 at 8:40 am

        How many wags have, with a dab of paint or a magic marker changed the “r” to an “m”?

        We had a great department store in Los Angeles called Bullocks. They had delivery vans with very understated paint jobs, and, by each passenger door, about 19” high, “Bullocks”. This was back before the lower orders had discovered the aerosol paint can.

        More than a few “ ll “s were turned into “ tt “ with crayon. Or, “ u “ made into “ o “.

    MajorWood in reply to rhhardin. | May 29, 2023 at 11:07 am

    And trauma kits.

I am experiencing projectile transnausea…..

A P&G boycott is gonna be way harder than folks think, they make…well not everything but a goodly portion of things folks buy.

Women are only bleeders until personwithtesticlesopause.

E Howard Hunt | May 29, 2023 at 7:09 am

They can remove the moon and the stars, but Satan still runs things at P&G.

That explains the forward-looking hygienic advertisement targeting people… persons with labia majora. That said, first they came for the babies… fetal-babies.

Feminist, masculinist, and progressive pride want to keep women affordable, available, and taxable, and the “burden” of evidence sequestered in sanctuary States.

It is obvious that the major problem here is mental health.

Feminine, At least they got the gender (i.e. sex-correlated attributes) right.

Female. At least they got they sex right.

Sex organs in a woke world can be simulated, if not actually replicated.

Onward and Forward! And don’t spare the babies… fetal-babies. Progress.

Notice that the role of parents in this is simply to observe and accept. But we know that teachers and guidance counselors and the like have a MUCH more active role.

    n.n in reply to irv. | May 29, 2023 at 1:02 pm

    Take a knee, beg, “donate”… and hope that the FBI doesn’t come to visit. A Weimar Republic progressing to a Reich democracy/dictatorship.

To be fair, a lot of teenage boys also prepare for pregnancy every month, but then their prayers are answered. I feel that I personally dodged more bullets than Neo.

These incidents of obnoxious tranny linguistic contrivances are not only deeply, intrinsically and offensively misogynist, they are Orwellian in their totalitarian ethos and implications.

Pepsi_Freak | May 29, 2023 at 1:05 pm

Blame it on ESG.

Apparently someone in P&G got a stern note from the Human Rights Campaign threatening to reduce their ESG “S” score if they didn’t quit referring to women and girls. P&G, or course, having no testicles, immediately said, “Yes, Master” and women and girls disappeared from their universe.

    According to the feminists from Venus, the masculinists from Mars, the social progressives from Uranus, and Democratic corruption, women should be kept affordable, available, and taxable, and the “burdens” of evidence sequestered in sanctuary States. Here’s to the underage female disillusionment and dysfunction in socially liberal cultures.

BierceAmbrose | May 29, 2023 at 4:23 pm

Wait, are they saying that different biology works differently?


It is fascinating to read this and see that so many seem to not understand that the people erasing women ARE women.

And they’re not doing it for men in skirts.

They’re doing it for all the women who’ve gotten cosmetic mastectomies or who wear binders, who take hormones or draw on beards or who wear socks jammed down the from of their boy shorts.

Because they want to use the men’s room. They want to go to the men’s room to insert their manly tampons, and they want to go to the men’s room to express milk for the childfree they ARE NOT the mothers of, damn you.

Women are erasing women. Men in skirts are just using their hysteria to their advantage.