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The ‘Corporate Equality Index’ is Driving Woke Company Ad Campaigns

The ‘Corporate Equality Index’ is Driving Woke Company Ad Campaigns

“overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world”

The flood of ‘woke’ corporate ad campaigns is not happening by accident. It’s being driven by the ‘corporate equality index’ or CEI, which is like a sort of social credit score for companies.

The New York Post reports:

Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney

Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.

They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.

At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.

HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”

Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.

More than 840 US companies racked up high CEI scores, according to the latest report.

The HRC, which was formed in 1980 and started the CEI in 2002, is led by Kelley Robinson who was named as president in 2022 and worked as a political organizer for Barack Obama’s 2008 presidential campaign.

The HRC lists five major rating criteria, each with its own lengthy subsets, for companies to gain — or lose — CEI points.


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The Gentle Grizzly | April 11, 2023 at 10:47 am

It will only take one major brand to either ignore this nonsense or outright say “no”.

I am “g” but the HRC does not speak for me any more than the ADL speaks for me as a Jew.

    daniel_ream in reply to The Gentle Grizzly. | April 11, 2023 at 11:52 am

    The German CEO of Red Bull not only said, “no”, he fired the entire North American department up to the (female) Executive VP that wanted to pull this nonsense. More companies need to follow suit.

      The Gentle Grizzly in reply to daniel_ream. | April 11, 2023 at 2:00 pm

      Too bad I don’t use energy drinks; I’d buy a lot of Red Bull. I already like them for their aircraft collection. They have a DC6B I drool over because it is in absolutely perfect – and airworthy – condition.

        texansamurai in reply to The Gentle Grizzly. | April 12, 2023 at 1:16 pm

        They have a DC6B I drool over because it is in absolutely perfect – and airworthy – condition.

        that is a gorgeous airplane–once belonged to tito and then some african potentate ? –liked what the restorers said–“when we finish it will be better, more capable, more airworthy than when it came off the assembly line as a new airplane ”

        as far as “Pudweiser” and their ilk, good luck appealing to .003% of the market

      LadyJane in reply to daniel_ream. | April 13, 2023 at 3:17 pm

      What does “g” mean?

The CEI only matters to them because huge companies like Blackrock own a lot of shares and insist on getting woke results.

Therefore a priority for the right should be dismantling those evil financial giants.

‘The bigger they are, the harder they fall..’ but, who knows, maybe this is a ‘new paradigm.’ Although, that’s often said right before a crash too.

This makes it easier. We can follow the Corporate Equality Index too, and patronize only business with low scores.

I don’t want LGBT… people, or any people, to be unhappy at work, but it’s bound up with other bad stuff, so I would use it as a general measure of wokeness.

angrywebmaster | April 11, 2023 at 6:53 pm

The stories I’ve heard are that sales have basically collapsed and that the entire marketing team was fired.

    This is untrue and appears to have originated at the leftist satire site “Dunning Kruger Times” (part of the Last Line of Defense network, a leftist operation) which for some reason some people on the right think is a real news site. It’s inexplicable given that they literally tell you everything they post is utter bunk, but some people believe it anyway and then share it like it’s true. So normal people end up believing it down the line (maybe this is you?). This site also appears to be where the lie about AOC becoming a multi-millionaire since entering Congress started.

    Here’s what this leftist site has to say about the rightwing idiots who gobble up their crap as if it’s real:

    “Taters” are the conservative fans of America’s Last Line of Defense. They are fragile, frightened, mostly older caucasian Americans. They believe nearly anything. While we go out of our way to educate them that not everything they agree with is true, they are still old, typically ignorant, and again — very afraid of everything.

    It’s right there on the site, but I guess there really are “taters” out there (and even here on our own pages). If you “heard” it anywhere other than on a credible site (such as LI), then it’s most likely not true. In fact, the more it comports with wild conspiracy theories rampaging on the fringes of right media, the less likely it is to be true (and it probably came from this Dunning Kruger site, one of the Last Line outlets, or one of the leftist sites working with them).

“Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.”

So work hard to please your financial overlords, and you too can be inundated with resumes from hordes of fluorescent-haired walking displays of door hardware, looking for low-effort paychecks to fund their social activism, and opportunities to disrupt your company from the inside.

They should call this award the Neidermeyer — after the paddle-wielder in Animal House’s “Thank you sir, may I have another.”

Your job is to sell beer. That’s it.

What does “g” mean?