As we approach Valentine’s Day, an iconic time for chocolate, the candy company Mars has opted for a super-woke marketing campaign for one of its most popular brands.
The company has announced limited edition “all-female” M&M’s candy packages for a limited time to honor women who are “flipping the status quo.”
The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.
Mars indicated that there be milk chocolate, peanut, and peanut butter versions of these special upside-down packages, showing how women ‘are flipping how they define success.’ The purple candies are supposed to represent inclusivity.
Mars has shifted the M&M’s brand in recent years multiple times in attempts to appear more progressive, with new CEO Poul Weihrauch looking to continue the trend.They debuted ‘Purple’ – the first ever female peanut M&M spokescandy, who has been designed to represent acceptance and inclusivity and is ‘quirky, confident and authentic’.More than 10 million fans voted to add the color to the confectionary’s current rainbow in May, beating aqua and pink.Purple’s arrival was announced with ‘I’m Just Gonna Be Me,’ a new promotional song and music video, which launched on Tuesday.
Here is the video launching the purple version: Watch if you dare.
I must ask, what happens if the other colors identify as female? Or identifies as a Skittle?
Greg Gutfeld had a few other observations about the woke make-over M&Ms is getting.
The response to this announcement is probably “flipping the script” on what the woke marketing “experts” promised when launching this inanity.
I long for the days of marketing when companies didn’t have to demonstrate allegiance to a political or social agenda and could claim they were better and/or better than the competition.
Will this impact my purchases of M&M’s, a family favorite? Yes, I think it will…as I personally am tired of this drivel.
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