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Quebec Retailer Simons Tries to Normalize Assisted Suicide in Latest Ad Campaign

Quebec Retailer Simons Tries to Normalize Assisted Suicide in Latest Ad Campaign

“We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear.”

Simons released an ad earlier this month glamorizing and watering down assisted suicide in an ad.

The ad features Jennyfer Hatch, who used “medical assistance in dying (MAID) after dealing with complications and chronic pain associated with her diagnosis of Ehlers Danlos syndrome, a group of inherited disorders that affect the connective tissue supporting many body parts.”

In the ad, Hatch shared “her thoughts on life, death and her quest to fill her final days ‘with beauty, with nature and with connection.'”

Why would a fashion retailer do such a thing?

The CBC spoke to Peter Simons, chief merchant for the chain. I think these people didn’t thoroughly think through this idea:

Peter Simons, chief merchant for the fashion chain, says the documentary project started after meeting Hatch through the MAID program and travelling to Vancouver to talk about working on a unique film.

“We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear,” said Simons.

Simons says he thinks customers will appreciate the unconventional move.

“I learned early in my career not to underestimate our customers. They’re intelligent and they’re thoughtful and they want to engage in difficult conversations,” he said.

“This isn’t about MAID, it’s really a story. It’s a celebration of Jennyfer’s life, and I think she has a lot to teach us.”

Couldn’t you have chosen someone else? Many of us have chronic illnesses that debilitate us to the point we can’t move. We try to find the good and beauty in life without committing suicide.

Euthanasia Laws

MAID isn’t just for people who are literally dying.

Even The Associated Press published a piece about experts showing concern for these euthanasia laws because it seems that anyone with a medical issue can choose MAID.

Hearing loss:

lan Nichols had a history of depression and other medical issues, but none were life-threatening. When the 61-year-old Canadian was hospitalized in June 2019 over fears he might be suicidal, he asked his brother to “bust him out” as soon as possible.

Within a month, Nichols submitted a request to be euthanized and he was killed, despite concerns raised by his family and a nurse practitioner.

His application for euthanasia listed only one health condition as the reason for his request to die: hearing loss.

Nichols’ family reported the case to police and health authorities, arguing that he lacked the capacity to understand the process and was not suffering unbearably — among the requirements for euthanasia. They say he was not taking needed medication, wasn’t using the cochlear implant that helped him hear, and that hospital staffers improperly helped him request euthanasia.

“Alan was basically put to death,” his brother Gary Nichols said.

Roger Foley told The New York Post that medical personnel at Victora Hospital, which receives most of its funding from the Canadian government, pressured him to die.

Foley has cerebellar ataxia, which “attacks the brains and muscles.” The disease has left Foley bedridden for six years. He needs help “to eat, wash and sit up.”

Foley doesn’t want to die:

“I’ve been pressured to do an assisted suicide,” he told The Post, alleging this happened with caretakers at Victoria Hospital, a primarily government-funded center in London, Ontario.

“They asked if I want an assisted death. I don’t. I was told that I would be charged $1,800 per day [for hospital care]. I have $2 million worth of bills. Nurses here told me that I should end my life. That shocked me.”

Foley’s claims to The Post echo his allegations in a lawsuit filed against Victoria Hospital Health Services Centre, among others, in which he claims that healthcare workers have pushed him to end his life.

Foley doesn’t have much family, so he’s pretty much alone. He went to Victoria Hospital after several other government health agencies provided care that “led to him being poisoned from spoiled food and dragged on the floor by workers.”

But at first, the Victoria Hospital didn’t give him the Hoyer Lift, which “hoists him into a sitting position and helps him maneuver around.” They didn’t even provide him with someone who could operate the machine because he couldn’t do it himself.

The lawsuit alleges “the defendants denying him food and water, and failing to provide him with the necessities of life and endangering his life [by] making him critically acidotic [a condition in which there is too much acid in bodily fluids].”

Foley sums up the euthanasia laws perfectly:

Said Foley: “There is pressure on [disabled] people who should be treated equally and celebrated for their strength and diversity and difference.

“Society deems us better off dead. We have to justify being alive and [to pro-euthanasia contingents] our lives don’t matter.”


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Death ideology spreads across the West from abortion to MAID. Now to just fill in the gaps. Who needs communism when this is available.

I was explaining to a person last week this is how a narrative gets pushed.

The Gentle Grizzly | November 28, 2022 at 9:54 am

Some of us are considering a way out due to illness we can’t cure, or the docs can’t seem to solve.

So many want to see us lashed up to machines that go beep, or have jiggly lines going across a screen; tubes, probes, wires, catheters, etc, bedridden and no hope. We are required to prolong our death to satisfy the “all life is sacred!” crowd.

Leave us alone.

    We all, every single one of us have an “illness we can’t cure, or the docs can’t seem to solve.” It’s called aging.
    There’s only one way to cure getting older – and that’s by not getting older.
    Personally, at 82, I’d prefer to see what’s going to happen tomorrow. It’s always got to be something entertaining. Watching/hearing about Dr. Fauci finally feeling the noose tighten: what could be more entertaining than that!
    People ask, knowing my conditions, “Don’t you ever feel down?”
    Nah! I compare myself with the decrepid hiding in WH basement and think how much better off I am.
    When it’s time to go. I’ll go, fighting every step of the way, but never with a MAID.

    I’m sorry you feel that way, I asked in past post how you were doing, I think I was off a few days (some won’t believe that) So Indisnt read the answer, but I did look.
    I’m concerned by the way you are talking.

    I do
    Believe people have the right not to have advanced medical procedures to keep them alive, hooked up
    To Various tubes and machines , as a nurse I have taken care of people who withdrew medical intervention and those who did not. After watching a bedridden semi comatose woman go without fluids for weeks, I decided that was not going to be in the cards for me.

    There are ways to help us face this decision without actually killing ourself .

    That video is demonic, she clearly loves life and is getting joy out of it.
    Our medical communities have become infected with satin worshipping monsters.


    Make a living will. Appoint an advocate that will see your wishes carried out.

    I had the very unfortunate duty to do that for my younger Brother. He was terminal and didn’t want his last months or days in a Hospital. It wasn’t easy to let him be but I loved him enough and respected him enough to ensure I prioritized his wishes over my own.

    His last months and days were with me in my home and I am thankful he trusted me enough to both care for him and to respect his decisions.

      The Gentle Grizzly in reply to CommoChief. | November 28, 2022 at 1:19 pm

      I’ve done that. And, he knows very well my wishes. We both watched an uncle waste away to nothing thanks to more or less forced treatment.

      And, thanks.

    Grizz, your points are well-taken. I don’t think folks’ concerns (at least mine) are with the notion of assisted suicide, per se, but, with the inevitable and unavoidable coercive forces that inevitably come into play whenever government — in its alleged sagacity and benevolence — decides to insert itself into the situation. Governments clearly have an incentive to encourage assisted suicide as an unspoken means of keeping palliative or non-palliative, general healthcare care costs to a minimum. That makes government a decidedly non-objective party to the whole affair, with a vested interest in valuing dollars and cents over lives.

The grooming continues. How long until “Soylent Green” isn’t fiction any more?

JackinSilverSpring | November 28, 2022 at 9:56 am

One of the many ways Canada can save on medical costs. Whoever thinks socialism is better than capitalism doesn’t know how evil socialism can be when it runs out of other people’s money.

This is where single payer health “care” wins up.

This is the logical conclusion of a society that places no value on life whether at its beginning or at any time thereafter especially a life when one has to struggle with any type of physical limitations or disability

The only response to such a dystopic policy is that life is to be treasured and that God not man is the master of the human body and soul

See the limited medical insurance coverage available-that is socialized medicine in practice

Re: “They asked if I want an assisted death. I don’t. I was told that I would be charged $1,800 per day [for hospital care]. I have $2 million worth of bills. Nurses here told me that I should end my life. That shocked me.”

I thought Canada had “Free Health Care.”

Does Trudeau charge only those who refuse to kill themselves?

    True that

    Otto Kringelein in reply to ParkRidgeIL. | November 28, 2022 at 1:05 pm

    They do. But that is predicated on the fact that you won’t cost the “Free Health Care” system too much. So once you get into the more expensive upper tiers of medical treatment like Foley evidently has done the only recourse given will be to end your life so as not to run up expenses further.

    Death as a cost cutting measure. Who would have thought we’d get to that point. But here we are and there we go.

      nordic prince in reply to Otto Kringelein. | November 28, 2022 at 1:20 pm

      Ezekiel Emanuel.

        Sarah Palin was right

        Death Panels !

        They got 70% of the people to take the clot shot to “protect others”

        Now end your life to protect others because if you use medical dollars, “we” won’t be able to hel younger, more productive citizens!

        Do it for your grandchildren!!!

“Inspiration and values”???

“Go kill yourself!!”…. insane

I have little problem with assisted suicide, so long as it is suicide and not mercy killing. In other words, the patient must be the one to consciously take the action that ends his life, not someone else acting on his behalf.

I feel sorry for patients who desperately want this but are too far gone to take any action at all, but I can’t think of a morally acceptable solution for them.

Having someone else do it for them is just not something I can condone. There are too many stories of people who attempt suicide and regret it at the very last moment; and I’m convinced there are even more stories that we will never hear, of people who had time to regret it immediately after it was too late to change it. That’s why it seems to me that the patient must be in control, and able to change his mind right up to the final act. Any consent given in advance, and especially consent given months or years earlier, should be considered void because there’s too great a likelihood that the patient has withdrawn it, or will withdraw it before the act is taken.

The fashion world loves to be edgy. There was a time when tuberculosis was a fad, and there have been waves of “heroin chic.” It does not excuse the promotion of murder. It will be murder in some cases, and we should not bowdlerize it with the term “euthanasia.”

Peter Simons is correct. He cannot underestimate his customers’ intelligence.

You’re seeing this from the outside. Remember all health care in Canada is government health care. The government is pushing MAID hard, everywhere. There’s a current highly-publicized case where an otherwise healthy veteran seeking help for PTSD was counselled to consider MAID.

This isn’t a single Quebec retailer; it’s the Canadian government trying to eliminate the most expensive drains on the socialized medical system.

If someone wants to end their life instead of living in chronic pain and lying in a bed waiting to die, it’s no one’s business but theirs and, to a lessor extent, their family. Having had to watch my mother and my brother both being tortured with terminal cancer I completely understand a person not wanting to go through that just so they can eventually slip into a coma and die. There was no miraculous happy ending. It was just pure pain and no one should have to go through it if they choose not to.

    gonzotx in reply to Just Al. | November 28, 2022 at 1:59 pm

    There are heavy narcotics that can help
    To shorten the process. I too took care of my terminally ill sister for 6 weeks. Hospice was involved, I being a nurse, she was too, I was very liberal with pain meds. Her husband was a big AA member, I tried to talk to him about the use of narcotics and tranquilizers, but finally I just took over the meds and finally she went to
    Sleep peacefully. .
    She lived long enough to see all
    Her family and it allowed them to say good by. and how much they loved her and what she meant to them.
    It would be horrible to not have anyone to help you in the end of your life.

    diver64 in reply to Just Al. | November 28, 2022 at 3:28 pm

    I’ve watched it myself and it’s not a good way to end your life. Either in excruciating pain or doped up drooling on yourself or unconscious until the final moments. The decision on what to do, however, should not involve the government in any way much less have them push you towards it because your care is expensive. I’m afraid that is the direction we are going. Withhold treatment after a certain age or point because of cost and push you into suicide “for the good of everyone”.

      Just Al in reply to diver64. | November 29, 2022 at 9:17 am

      I absolutely agree that the government should have no influence on one’s decision about if this would be the right choice for an individual. It has to be fully the individual’s decision.

planned parenthood
planned parent/hood
planned people/hood


Boycott them out of existence.

I guess now we know why the Breck Boi PM banned handguns. Only the government gets to kill you.

Euthanasia laws, laws, laws, laws, laws.
Screw laws.
If you don’t own yourself, who owns you?
The decision to live or die is yours and yours alone.
If they don’t like it, what can they do about it?
Had a good friend with ALS. The choices are strictly limited.

For me and I assume most others who love freedom, ALS was the worst torture imaginable. Having ALS is like slowly being imprisoned in your own body; your completely sane mind knows there isn’t a damn thing you can do about it, and it’s only going to get worse (and probably pretty quickly). I’ve recently read a couple of pretty good descriptive metaphors for ALS that really hit home for me. One person described ALS as “feeling as though you’re being buried alive,” and another described it as “feeling as though you’re receiving a slow transfusion of liquid lead into your veins.” …

You can’t even roll over in bed because the motor neurons in your brain are mostly destroyed and won’t engage your core muscles. For many months now, I’ve slept in a hospital bed and can’t even roll over without a supreme amount of effort grabbing the rails and inching my way around.

And there is always the constant pain from the constant muscle spasms that affect you from head to toe, even while you are sleeping. …

At some point, most motor neuron disease victims also lose their ability to chew and swallow. I’m starting to choke on food about now, and as this gradually happens over the course of a couple of years or so (typical but not predictable at all), the walls close in around you…

But the worst thing about the failure of the muscles in your mouth and throat isn’t the inability to enjoy real food–I could live without that. The real issue is that you can no longer swallow at will, so you are always choking or aspirating, and that is the real torture. It is quite literally a feeling of being buried alive. …

And of course what kills most ALS victims is when the diaphragm muscles stop working and you can no longer breathe. It’s not visible to others, but I’ve felt the crushing weight of a diaphragm that is slowly losing strength for many months now, and death by suffocation is not something I’m willing to endure as long as I have a choice.

Life is all about choice. Choice is freedom.

I was very close to a person who suicided all by himself. He was an older man. He had been suffering from a very discomforting and very painful disease for years that was only going to get worse and disable him within the next year, with lingering death to follow. His wife had suffered from a similar disease and had died almost 10 years earlier. (No cure or improvements in therapy have come along in the 20 years since he passed.) The disease had so advanced that we accurately say that he died of that disease. No one (and certainly not his doctors) had suggested suicide, yet none of us blame him.
No government, no business, nobody, should be promoting or encouraging suicide.

Leftists/Dumb-o-crats simply cannot help themselves. Their pathological narcissism, messianic fanaticism and obnoxiously totalitarian ethos demand that they inject their corrosive political zealotry and self-congratulatory sermonizing into every facet and sphere of society. Nothing can be left untouched.

My uncle took this option when he exhausted his options fighting cancer. He died after seeing his kids and holding my aunts hand.

When I was fighting cancer, thankfully better now, since I was in the U.S. I knew that if my opportunities were to be exhausted I would suffer greatly. My suffering would have been prolonged for no gain to myself. Further I may have died in a hospital at night rather then being able to see my family or not being able to see my family due to covid restrictions. It was frankly a horrifying thought at the time and still today for me.

I have a toddler and there was never any quit in me as far as treatment. But I also had a cancer that responded to chemo. That’s not the case for others. I don’t see how adding days/weeks of pain and suffering to a terminally ill patient is noble. I think there is a time and place for medically assisted suicide.

    ThePrimordialOrderedPair in reply to Draaen. | November 29, 2022 at 5:37 am

    People can kill themselves, painlessly, any time they want. They don’t need any help or encouragement from the government.

    Tired of living? Just sit in your car with it running the exhaust inside. Done.

    There are thousands of simple, easy ways for people to kill themselves, all on their own.

    But for a store to be advertising “the beauty” of suicide … that’s just sick stuff. But then, the modern West is a very, very sick society. One of the sickest that has ever existed.

If you take out (not metaphorically) the main protagonist and replace her with the Balcirnga child with a NAMBLA aficionado ”showing his appreciation”, perhaps the problem with this video would be more obvious to these storekeepers