“the bus will serve as a beacon to attract students to the university”
The bus will supposedly be used in part as a recruitment tool for the school. It sounds more like virtue signaling.
Campus Reform reports:
‘Pride bus’ coming to campus this fall
Rutgers University is covering one of its campus buses in 2017 Philly Pride colors in celebration of the Center for Social Justice Education and LGBT Communities (SJE) 30th anniversary.
The bus is used for campus transportation and will be seen on campus for the fall 2022 semester.
The inclusion of the black and brown stripes on the vehicle is meant to pay homage to the “ongoing struggle for racial justice” for the campus’ trans and queer students.
SJE Director Keywuan Caulk explained to Rutgers Today that the bus will serve as a beacon to attract students to the university.
The Pride bus will bring attention to the center, “show the value of queer and trans identities,” and ideally bring in students looking for an LGBTQ-friendly environment.
According to its website, The Center for Social Justice Education and LGBT Communities provides the university campuses with “social programs, leadership development, and policy consultation” for LGBTQ staff and students.
The Campus Pride Index has given Rutgers-New Brunswick a 5-star rating on its website for 2022.
Donations tax deductible
to the full extent allowed by law.