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*UPDATE* State Farm Pulls Support From Program Sending Transgender Books for 5-Year-Olds

*UPDATE* State Farm Pulls Support From Program Sending Transgender Books for 5-Year-Olds

“The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children Age 5+”

*UPDATE* State Farm pulled out of the program after Consumers First exposed them.

Previous Reporting…

Insurance company State Farm wants its Florida agents to donate books about transgenderism meant for 5-year-olds to schools and libraries.

Five-year-olds are generally in kindergarten.

A whistleblower handed emails to Consumers First. Will Hild, the executive director, shared the information on Twitter.

Jose Soto, State Farm’s Corporate Responsibility Analyst, wrote to Florida agents on January 18:

State Farm is partnering with The GenderCool Project to help diversify classroom, community center and library bookshelves with a collection of brooks to help bring clarity and understanding to the national conversation about Being Transgender, Inclusive and Non-Binary. The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children Age 5+

Agents are key to the success of this program. Nationwide, approximately 550 State Farm agents and employees will have the opportunity to donate this 3 book bundle deal to their local teacher, community center or library of their choice.

We are seeking six agents in Florida that would be interested in participating in this unique project, by receiving these books in March, then donating them to their community by the end of April. Along with donating the books, we would encourage the agent to highlight our commitment to diversify on their social media pages.

The three-book bundle includes A Kids Book About Being Transgender, A Kids Book About Being Non-Binary, and A Kids Book About Being Inclusive.

Hild posted images of the books on Twitter.

Florida Gov. Ron DeSantis signed the Parents Rights in Education Bill at the end of March, but it does not take effect until July 1.

The bill does not allow any instruction about sexual orientation to young children.

The books will not be allowed in public schools starting July 1.

Hild told reporters: “We would hope State Farm would … cooperate with the governor’s office or law enforcement in [Florida] and retrieve any of these books that may have been donated to public schools that by law now do not belong there.”


Donations tax deductible
to the full extent allowed by law.


LibraryGryffon | May 23, 2022 at 3:08 pm


I guess I need to stop by my insurance agent’s office and tell them that I am not happy about this. Sadly, due to the age of my house, they are about the only company who will insure me. Most companies won’t touch anything more than 50 years old (mine’s 130) or which has asbestos shingle siding.

I’ve been with State Farm for over 50 years. Time for a change.

    healthguyfsu in reply to navyvet. | May 23, 2022 at 3:22 pm

    I left them over a decade ago. They aren’t even close to competitive. What used to make them unique was that they didn’t waste money on advertising and were able to funnel that into savings for their customers.

    They increased their profit margins and started advertising, which raises their rates but gets them more business and money. They are no longer worth their original reputation pre-ad blitz era.

taurus the judge | May 23, 2022 at 3:12 pm

I remember a time companies stayed out of everything.

And we had to “improve” that

healthguyfsu | May 23, 2022 at 3:23 pm

Had to see this coming when they had to replace “White Jake” from State Farm with cool, hip “Black Jake”

    scooterjay in reply to healthguyfsu. | May 23, 2022 at 3:31 pm

    Have you noticed the lack of whiteness in everything on TV?
    It is time to go Galt.
    Some battles are not worth the fight.
    Secede for success.

      Subotai Bahadur in reply to scooterjay. | May 23, 2022 at 4:35 pm

      If there is a white couple in a commercial, the man is shown to be incompetent and stupid and rescued by the woman. But most couples are mixed black and white. Mind you I don’t mind mixed ethnicity races. I myself am Chinese-German-and several of the 7 Nations of Keltia. No matter how I married, it was going to be a mixed marriage. But the number of black-white couples on TV far exceeds the number in real life. Like they are advertising something more than the product. There are almost no Asians or Hispanics, except for food ads.

      Subotai Bahadur

        nordic_prince in reply to Subotai Bahadur. | May 23, 2022 at 7:14 pm

        I’ve been noticing the lack of whiteness/mixed couple thing for several years now. To me it was so noticable since it was such a huge departure from reality – along the same lines, like how homosexual representation in Hollyweird is strikingly out of touch with reality.

        Because it’s all propaganda, meant to get normal people into thinking they are the weird ones, that they are a minority and had better shut up and start acting like one.

        Get to the back of the cultural bus, you!!

        The Gentle Grizzly in reply to Subotai Bahadur. | May 23, 2022 at 9:15 pm

        That all got started in the days of radio, and carried over into television. William Bendix played the part of a bumbling castrato, Chester Riley, and a radio sit-com called The Life of Riley. His wife Peg, or his children, were always showing him up.

        It spread to television, and then television commercials.

      I hadn’t noticed. Of course, I quit watching television almost twenty years ago…

        scooterjay in reply to Rusty Bill. | May 23, 2022 at 5:50 pm

        I rarely watch now, as I got rid of cable.

          VioletJanes in reply to scooterjay. | May 23, 2022 at 6:19 pm

          Even if you watch over-the-air/antenna channels, the big 3 (Gray, Scripps, Weigel) that provide that programming, are wuflu injection mandators. At least one of them (Scripps) bragged in a company meeting that they received 100s of requests for medical and/or religious exemptions and smirkingly boasted they granted only dozens – my guess, probably for their executives. They also mandate diversity, inclusion, equity (DIE) indoctrination.

      In PBS’s new series “The History of White People”, black people will play all the character.

    Victor Immature in reply to healthguyfsu. | May 23, 2022 at 5:37 pm

    …and then white people in the commercials fell all over themselves trying to give black Jake free stuff.

      scooterjay in reply to Victor Immature. | May 23, 2022 at 5:53 pm

      I fussed about that last year. Fine example to set…steal from your employer to placate the black man.
      Mmmm hmmmm

      JohnSmith100 in reply to Victor Immature. | May 23, 2022 at 6:09 pm

      That is recognition of the fact that a rather large percentage of blacks feel entitled to free stuff and if they don’t feel they have received enought they feel entitled to take stuff by force or using a riot as cover to loot.

    The Gentle Grizzly in reply to healthguyfsu. | May 23, 2022 at 8:51 pm

    What does switching to a black Jake have to do with grooming children? I think that is a bit of a stretch.

      healthguyfsu in reply to The Gentle Grizzly. | May 23, 2022 at 10:54 pm

      Race swapping is a woke pea of the same pod as woke grooming. Both are part of an attempt to appeal to demographics “of interest” while ignoring their traditional customer base.

I guess that Like a Good Neighbor has an entirely new meaning now

Actively looking for agents / groomers

Like a good neighbor, stay over there!

Hopefully the swing of the pendulum will clear this out.

The Gentle Grizzly | May 23, 2022 at 3:35 pm

They don’t pay claims. Try being hit by someone with their car insurance. You will wait forever while they try wearing you down. They are not reputable, and fight dirty.

    JohnSmith100 in reply to The Gentle Grizzly. | May 23, 2022 at 6:10 pm

    That6 is the bad reputation I refered to.

    Antifundamentalist in reply to The Gentle Grizzly. | May 23, 2022 at 7:29 pm

    They tried to screw over my Grandmother years ago until an uncle got threatened to get a lawyer involved. They ended up totalling the car and paying out bluebook value, but it was a fight to get that.

      The Gentle Grizzly in reply to Antifundamentalist. | May 23, 2022 at 8:54 pm

      Way back in 1964, they dragged a claim out so long for my brother that he lost his racing sponsorship with Studebaker, and other things that were costly. The car was an obvious total loss, but, they were offering to rebuild the car with a used but straight frame, then this, then that. Fast-forward several decades: State Farm driver hit his pickup, doing not a lot of damage, but it was hit and run. Witnesses got license numbers. 18 months for payout.

    RandomCrank in reply to The Gentle Grizzly. | May 25, 2022 at 8:33 pm

    I had a very good claim experience with them in 2006. Totaled a used (but in superb condition) 1991 Mercedes 560SEL while entering the Garden State Parkway in New Jersey. Ran into sand-filled drums that divided the express lanes from the local lanes.

    State Farm made me whole, which was pretty good considering that I’d put at least 5,000 miles on it. Paid for my rental car that I drove all the way back to Seattle via several national parks. Hated to lose that vehicle, the last of the Wehrmacht staff cars, a symphony in mechanical engineering — none of the electronics that Mercedes began stuffing into their cars starting in 1992. But State Farm couldn’t possibly have been better.

henrybowman | May 23, 2022 at 3:38 pm

Good neighbors groom your children now, I guess.

It is best to shop your insurance with a broker that represents many companies and allow the broker to get the best deal.

State Farm agents can only sell State Farm. This means at times you get stuck with a bad policy, compared to other carriers.

They do not have the integrity to let you know when their policy is crappy,

Like a Pedo Groomer, State Farm is there.

I’ll stick with USAA.

    The Gentle Grizzly in reply to txvet2. | May 23, 2022 at 8:58 pm

    I used to. Then, for house insurance, they were requiring documentation of a sort I have not ever been asked for in several decades of off and on ownership. Car insurance? I get quotes more than double other reputable firms, but if I call back ten minutes later, I get a better – but still not competitive – rate.

    For the record: one accident in the past 5 years, and that was being struck head-on at an intersection; other driver at fault.

    USAA WAS good for me, but, no longer.

      texansamurai in reply to The Gentle Grizzly. | May 24, 2022 at 7:03 am


      have been with liberty mutual for over 30 years now–one word for their service: excellent

      more expensive than other companies (less than $200 a year, though) but our experience with them (two not “at fault” auto claims and a couple of homeowner’s claims) has been exemplary

      one of the homeowner’s claims occurred at about 2AM–we contacted liberty immediately and by 3:30AM our agent was on site with the serv-pro boys in tow–the first few words out of his mouth: ” is everybody safe? don’t worry, we’ll take care of this. what can we help you with right now? ” just awesome effort and service

Like a pedophile neighbor: State Farm is there.

This is a foolish gamble on State Farm’s part.

Yanking the chains of those who make Florida’s licensing decisions isn’t a bright move.

like a good groomer, state farm is there

VioletJanes | May 23, 2022 at 6:12 pm

Immediately I contacted a new broker/agent and will have all my State Farm policies with a different company by the end of the week. You learned nothing from Disney. C’ya, SF groomers.

Antifundamentalist | May 23, 2022 at 7:01 pm

Time for consumers to respond with their wallets. I hope SF actually gets the results that the left hoped for when they went after Chick Fil-A.

E Howard Hunt | May 23, 2022 at 7:03 pm

Goodness, what’s next, rebranding young reader book series?

The Hard On Boys
Nancy Screw Mysteries
Tom Swift and his Atomic Anal Orgasmatron
The Bobbsey Sins

    henrybowman in reply to E Howard Hunt. | May 24, 2022 at 5:36 am

    And speaking of Tom Swift, CW has begin promos for a new Tom Swift series.
    All black cast, natch.

    How about the Mickey Louse Club?

    Or “That 69 Show”.

    Or “Buffy The Pedo Slayer”

    Or “Dawson’s C**k”

    Or “The O.C.D.”

    Or “The Wonder Queers”

    Or “I Buggered Joan”

    Or “Leave My Beaver Alone”

    And FINALLY, a show title for the times we live in: The Twilight Zone”

I’m not waiting on an explanation or excuse…we have three vehicles, our house and a personal items policy with State Farm. I took my dec pages and auto VIN to another agent today for a quote.

May this do for State Farm what Megan Rapinoe has done for Subway.

RandomCrank | May 23, 2022 at 8:38 pm

My gut feel is that State Farm has just learned what happens when you let the personnel department off the leash.

Disney was unavailable for comment.

Re: Update

Too little, too late.

State Farm is There…
Now we know where that is.

Dumb-o-crats’ obnoxious and brazenly inappropriate sexual indoctrination of kids — with predictable emphasis upon GANS (Gender-Appropriating Narcissist Sociopaths) and homosexuality — must be fought tooth, nail and claw.