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Duke University Offers TikTok Classes for Aspiring Influencers

Duke University Offers TikTok Classes for Aspiring Influencers

“Colleges are now offering classes geared towards social media success for helping students build their online brands.”

The owner of Libs Of TikTok must be very excited about the prospect of so much new material.

Yahoo Finance reports:

Colleges launch TikTok classes for aspiring influencers

Yahoo Finance Live examines Duke University’s new class on instructing students on the business behind being an influencer, as well as how much college students are expecting to make in starting-salaries after graduation.

Video Transcript

SEANA SMITH: TikTok is taking over classrooms. Forget accounting, finance, those boring classes that maybe you were enrolled in during college. Colleges are now offering classes geared towards social media success for helping students build their online brands. This past summer, 30 students at Duke University, Rachelle, spent their time learning how to become the ultimate media influencer. At first, this kind of, I guess, caught me by surprise. But it makes a lot of sense because when you take a look at Gen Z, they love their social media platforms, namely TikTok. And you could actually make pretty good money on it.

RACHELLE AKUFFO: And, you know, when you think about it, we’ve seen so much movement in the name, image, likeness space for college athletes. What if you’re not an athlete? What if you just want to figure out your personal brand, as we’re always hearing from a lot of personal finance experts? Get your personal brand together, and you can really leverage that. Perhaps you won’t need to go to college, or perhaps you won’t need to get the same traditional job that you thought you were going to get. I mean, think about it. When we were younger and my brother was, like, riding a BMX, now that’s in the X Games. So you really never know where some of these careers could take you.

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Comments

henrybowman | May 8, 2022 at 5:24 pm

Do they teach their barely legal girls the secret behind that dope move where in the middle of a little dance they lunge at their cameras, and when they pull back, they’re missing some or all of their clothes? Because I haven’t seen hi-tech wizardry like that since Bewitched.

Idonttweet | May 8, 2022 at 6:52 pm

Parents; Do you realize that you’re paying for this kind of crap? Calls into question the value of a degree from Duke, doesn’t it?

Jack Klompus | May 9, 2022 at 11:07 am

One year of undergraduate tuition at Duke is up around $60,000.