Biden’s New Anita Dunn-Led, Focus Grouped ‘Ultra-MAGA’ Tag Backfires Spectacularly

Joe Biden has found a new way to insult Trump, his supporters, and other Republicans by calling them “ultra-MAGA.”

I actually shouldn’t say he found it. It was given to him by consultants after months of exhaustive research.

It has also blown up in his face.

From the Washington Post:

Biden sees a new threat: ‘Ultra MAGA’ RepublicansLast Wednesday, during a speech on the economy, President Biden coined a new phrase — “ultra MAGA.”“Let me tell you about this ultra MAGA agenda,” Biden said, using former president Donald Trump’s 2016 campaign slogan — “Make America Great Again” — as a pejorative. “It’s extreme, as most MAGA things are.”Then, in the subsequent days, Biden and his team continued to hammer Republicans in aggressive terms, attacking them as “MAGA” and “ultra MAGA.” Biden even dismissed his predecessor at one point as “the great MAGA king.”It took scant time for Republicans to gleefully seize on the moniker as their own, triumphantly elevating it as a brand worthy of celebration. “I am ultra MAGA, and I’m proud of it,” said Rep. Elise Stefanik (R-N.Y.), the No. 3 House Republican, after a reporter Wednesday noted that she was “being called ultra MAGA.”The same day, Trump’s Save America super PAC sent out a fundraising email featuring a $45 T-shirt bearing the image of Trump as Superman — a Trump “T” stretched across his chest rather than Superman’s iconic “S” — flying below the banner of “SUPERMAGA” in a red-and-yellow comic book font.“Did you hear what Joe Biden called us? He said we were an EXTREME POLITICAL ORGANIZATION. He said we were ULTRA MAGA,” read the email pitch. “Well … If loving your Country and wanting to put AMERICA FIRST makes you ULTRA MAGA, then yes. WE ARE ULTRA MAGA.”

It doesn’t look like Trump is too worried about this.

And other people on the right have had a great time with it.

A bit further down in that Washington Post article, we find out who was behind this:

Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.

That would be the same Anita Dunn who worked for Obama and is a big fan of Mao:

Tags: 2022 Elections, Democrats, Joe Biden, Republicans

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