They lost 40,005 subscribers. They only gained 30,000: “We are still down about 10,000. Please help.”
Penzeys Spices CEO Bill Penzey declared the Martin Luther King, Jr. weekend “Republicans are racist weekend.” He said he wanted “to anger Republicans.”
Penzey had to close stores during the pandemic. So, yeah, let’s go ahead and tick off a lot of our remaining customers!
Go woke you go broke. So stupid.
Penzeys Spices lost 40,005 subscribers. Penzey’s latest email begged for people to buy gift cards to draw in new customers but did not shed his blinders. From 1130 WISN:
“After starting the year with All Republicans are Republicans and following up with Republicans are Racists we’ve set a nice little Boycott Penzeys! surge in motion,” Penzey’s CEO Bill Penzey said in an email to customers Friday. “It certainly wasn’t unexpected, but if it’s within your means, you picking up a small stack of Gift Cards would help.”
Penzey admitted that the “Republicans are Racists” email cost his business 40,005 subscribers, roughly three percent of the total. As a result, Penzey’s is offering a gift card sale “with the hope this might make it a bit easier for you to share some and possibly get a few good new customers to replace the ones we’ve lost.”
While Penzey claims that news coverage of his anti-Republican rant brought in 30,000 new email subscribers, he adds that “we are still down about 10,000. Please help.”
His email then takes on a desperate tone, all but begging liberals to sign up for his email list as a way of virtue-signaling their politics.
“If you can’t even begin to fathom how to ‘compromise’ with January 6th, or the Republican vaccine lies needlessly killing 10,000 Americans every week, if you have no desire to become half-way racist, and if their intent to destroy our climate for one thousand years to come doesn’t have you asking: ‘What if we just destroyed it for five-hundred years instead?’ we would be better off with you on this Voice Of Cooking email list,” he wrote.
What did Michael Jordan say once upon a time? Oh yeah. Republicans buy shoes, too.
The story is funnier because Penzey told The Daily Mail he didn’t worry “about a loss in customers.” He bragged that his characterization of Republicans excited the company’s liberal base.
Yeah…that was a lie:
The Republicans are Racist letter has infuriated customers on both sides of the aisle who criticized Penzey for his outrageous claims and say they now plan to boycott the company.
‘I’m a Democrat and liberal and all that and I know not all Republicans are racist. I think this is going a bit too far with the generalizations,’ one customer wrote on the Penzeys website. Another said: ‘I am a Democrat. But, I find this bad business.’
A shame. I like supporting small businesses and cooking. Penzeys Spices sounded like a great place to buy some new seasonings.
I’ll just make my own.DONATE
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