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CNN Audience Crumbling – No Regular Program Averaged One Million Viewers for October

CNN Audience Crumbling – No Regular Program Averaged One Million Viewers for October

“CNN averaged a devastating 480,000 in total day viewership in October, a whopping 76% drop from January amid the chaotic transition from President Trump to President Biden.”

CNN is lost without Trump. They have been struggling with low ratings for months, but it is now getting to the point where their top programming is failing to attract over a million viewers.

They somehow went the whole month of October without cracking a million, with just one exception.

The only time CNN barely passed a million viewers was on the night of their town hall event with Biden, but they still got beaten that night by FOX News and MSNBC.

Joseph A. Wulfsohn reports at FOX News:

CNN ratings crash in October without any regular program averaging 1 million viewers

The only thing spookier than Halloween for CNN is the network’s freefalling viewership.

During the month of October, nearly every single program failed to average 1 million viewers, according to Nielsen data. This marks historic lows for the so-called “most trusted name in news.”

The only two exceptions during the 31 days were the 90-minute Biden town hall, which still came in third place behind Fox News and MSNBC averaging only 1.2 million viewers, and the 30-minute “Cuomo Prime Time” that aired immediately after with 1.1 million.

CNN averaged a devastating 480,000 in total day viewership in October, a whopping 76% drop from January amid the chaotic transition from President Trump to President Biden. Fox News averaged 1.4 million and maintained its total day viewership from earlier this year while MSNBC averaged 657,000 viewers in October, resulting in a 61% drop from January. The network lost 14% of its viewers from September.

Don Lemon was the weakest link.

“Don Lemon Tonight” continues to be the biggest loser in primetime, averaging just 614,000 viewers while “The Ingraham Angle” pulled in an average of 2.2 million viewers in October while “The Last Word with Lawrence O’Donnell” closed the month with a 1.3 million viewer average in the 10 p.m. ET timeslot.

The biggest overall winner of the month was “The Five” on FOX News, which did even better in October than Tucker Carlson.

Brian Steinberg reported at Variety:

Fox News Surprise: ‘The Five’ Usurps Tucker Carlson as Most-Watched Show

The round-table show “The Five” has proven to be one of Fox News Channel’s most durable properties. And yet, after a decade on air, the late-afternoon program can still surprise even the most veteran executive at the Fox Corp. cable-news outlet.

“The Five,” which these days relies largely on a trio of regulars and two rotating guests, outmaneuvered primetime colleagues like Tucker Carlson and Sean Hannity to become the most-watched show on the network — and cable news — in October, according to data from Nielsen. “The Five,” led by Greg Gutfeld, Dana Perino and Jesse Watters, captured an average of nearly 3.11 million viewers during the month, compared to around 3.08 million for “Tucker Carlson Tonight” at 8 p.m. and nearly 2.74 million for “Hannity” at 9 p.m…

The boost for “The Five” takes place while the program has been in a period of flux. Fox News has largely been relying on an array of guests to fill in a slot once held by Juan Williams, who in late May announced he would leave the show and stay in Washington, D.C., rather than return to the program’s New York production studio after the pandemic.

There are individual YouTube users who get better numbers than CNN. It’s kind of sad, but they don’t seem interested in making any sort of course correction.


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2smartforlibs | November 6, 2021 at 2:04 pm

So what do you report when you lied for years and TDS is no longer a thing?

    ArmyStrong in reply to 2smartforlibs. | November 7, 2021 at 9:17 am

    If I wasn’t forced to see CNN every time I’m in the Atlanta airport I wouldn’t ever watch it. They have no news to report and I’m not interested in their propaganda. I wonder how many of their “viewers” are actually airport customers that the travelers refuse to watch?

GeorgeCrosley | November 6, 2021 at 2:32 pm

Juan Williams’s leaving The Five was a huge boost for the show.

Could not happen to a more appropriate bunch….

Maybe CNN can appeal to the RINOs.

My theory has long been that CNN was long ago infiltrated by the CIA and is used by them as its conduit for fomenting disinformation publicly.

With a progressive (i.e. monotonically decreasing) viewership, a carbon-neutral network made for for a silicon-based audience.

Hoping CNN goes down like the titanic followed by the rest of the MSM. One by one so I can enjoy it over time.

Without televisions in airports, hospitals and similar places where involuntary viewers cannot control the displayed programming I don’t think that CNN would even exist.

They started off as a pretty good idea.

CNN is fading into irrelevance because they have lost their Bogyman. The most logical thing for CNN to do to save their network is to secretly send money to the Trump network to encourage him to run in 2024.

Even if Trump were to run and lose, it would give CNN nearly a year to revive their ratings by spewing out their hatred of Trump during the campaign. If he were to win, then CNN would have a guaranteed four years of wall-to-wall Trump hating to reinvigorate their left-wing audience.

There are YouTube channels with more average viewers than CNN. There might even be some Twitch streamers near their program numbers.

The Friendly Grizzly | November 6, 2021 at 6:41 pm

Don Lemon has the lowest ratings of three program hosts. He is black, the others are white.


We aaaallllllll know why he has the lowest ratings, don’t we?

Cuz y’all are a buncha honkey racists!

    Brian Stelter isn’t even paying attention to that. He’s busy working on his new promotion to offer his viewers cheese, sour cream, bacon bits, and chives with his show.

What will CNN do to replace those viewers whose judgement was so awful that they watched something else? How will they let the superior people know to watch them?

Of course! They need to bash Trump even more!

Watch for it! (not that anyone actually will)

The reason CNN ratings were so much higher a few years back was because they had a star – Michael Avenatti. With poor lawyer temporarily unavailable – nobody on CNN or MSNBC can match him…
Maybe they should hire one of Lincoln Project principals as their contributor! There is nothing like a douchebag awaiting incarceration to boost CNN ratings!

It doesn’t matter if CNN has 1 viewer – Comcast pays CNN $$$$Millions through forced Cable Subscriptions – you cannot drop CNN – they are included in every Cable Package.

The Great CNN Viewership Diaspora continues unabated