It seems that everyone is getting more than a little tired of the joyless, everything is a crisis and everything sucks, holier-than-thou leftist scolds who jump at every chance to virtue signal.
When Texas-based Innovex Downhole Solutions placed an order for jackets from North Face, a notoriously “woke” outdoor apparel company, their order was refused. Because fossil fuels.
Liberty Oil and Gas’ CEO Chris Wright decided that it’s time to push back on behalf of the oil and gas industry and did so in a way that is reminiscent of the Consumers’ Research team’s recent spate of ads targeting the CEO’s of woke companies.
Wright points out that North Face’s entire product line “is made from oil and gas,” and he concludes by thanking North Face for not simply being a customer of the oil and gas industry but for being a partner: “North Face is not only an extraordinary customer of the oil and gas industry, they’re also a partner with the oil and gas industry. So thank you, North Face. And you’re welcome.”
North Face claims to be a company that is “sustainable from start to finish,” but Liberty says the clothing company creates products that likely use at least 90 percent oil- and gas-related fibers, which is far more than the 60 percent global average.“The great majority of North Face products — jackets, backpacks, outdoor pants, shirts, shoes, hats, etc. — are predominantly made out of the oil and gas that we so proudly produce,” Wright said.
And Wright is not just posting some random ad on Twitter; he’s going all-in to expose the “crazy hypocrisy” of North Face. He’s got a website and is spear-heading a billboard campaign, as well.
Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face’s Denver offices and launching a website and social media campaign, dubbed “Thank you, North Face.”The idea for the campaign started after North Face denied an order of jackets to a Texas oil and gas company reportedly because the popular fleece maker did not want its outdoor brand affiliated with the fossil fuel business.Now Wright is trolling the company in Denver by calling out how many North Face jackets, backpacks and clothing products are made from oil and gas.There’s “no chance that North Face could exist as a company or an organization without oil and gas,” Wright told Fox Business Thursday.Fossil fuels are needed to make the petrochemicals that are used in the plastics, nylon, climbing ropes and more that North Face sells, Wright says. Oil and gas products fuel the factories that manufacture the goods. And fossil fuels are the backbone for shipping North Face products around the world.So when North Face apparently shunned the oil and gas industry by reportedly refusing to fulfill the jacket order for Texas-based Innovex, Wright said the move was the height of “crazy hypocrisy.””It’s like bees shunning honey,” Wright said.. . . . The seven billboards are going up around the Denver offices of the VF Corporation, the North Face parent company. One billboard says: “That North Face puffer looks great on you. And it was made from fossil fuels.”Wright says he hopes the campaign will spark an honest conversation about the role fossil fuels play in the economy as well as climate change, which he says is real. And maybe driving by the billboards will give North Face employees a chance to reflect on how the oil and gas industry makes their lifestyle possible, from the jacket they wear to the kayak they took out last weekend.
It’s good to see this kind of pushback against the left’s decades-long, one-sided narrative that singles out an industry or entity, isolates and demonizes it . . . all while benefiting from, often even profiting quite handsomely from, that industry’s products.
Maybe gun manufacturers can start a campaign singling out elite leftists in the media, Hollywood, and the Democrat Party who regularly demonize their industry yet not only own firearms but hire armed security for themselves while they watch their cities burn and murder rates skyrocket.
It’s probably too much to hope that the Republican Party will step up and finally start defending not just its own principles and policy agenda but America as an exceptional nation undeserving of the divisive, racist attacks and seething hatred coming from the opposition party and its assorted media, Big Tech, Hollyweird, SJW, and corporate anti-America colluders.
One of my favorite lines of Wright’s video is his stating that his company “proudly produces” the products that North Face could not exist without. Wouldn’t it be marvelous if the GOP were as openly proud of America, of her people, of her actual history, and do more to defend her? A girl can dream.
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