“increasingly we’re seeing them work to curry favor with woke politicians, rather than focusing on serving their consumers”
The ads suggest that the political posturing of these companies is a deliberate attempt to hide their failures from stakeholders.
Eamon Javers reports at CNBC:
Conservative group launches ad campaign against ‘woke capitalism,’ targeting CEOs by name
A conservative group is launching an advertising campaign Tuesday designed to push back against what it sees as “woke capitalism,” spending more than $1 million on ads targeting the CEOs of Coca-Cola, American Airlines and Nike.
The ads are sharply critical of the CEOs on a range of issues ranging from childhood obesity to allegations of forced labor in China. Organizers say the campaign, which is being mounted by the conservative group Consumers’ Research, is designed to change the thinking in corporate boards around the economic and political costs of getting involved in flashpoint issues such as voting rights.
“Increasingly we’re seeing companies taking their eye off the ball,” said William Hild, executive director Consumers’ Research. “Our focus is always on the consumer. And that’s what it should be for these companies as well, but increasingly we’re seeing them work to curry favor with woke politicians, rather than focusing on serving their consumers.”
The dark money group says it will not disclose who is financing the campaign, saying it respects donors’ privacy. Consumers’ Research says it will run the ads on CNBC, Fox Business and local stations in the cities where the companies are headquartered. There will also be an online component to the campaign.
Watch the ad below:
A similar group is targeting the Biden administration for siding with teacher unions against parents and children.
Houston Keene reports at FOX News:
$1M ad campaign accuses Biden of working with dark money, teachers unions, to keep schools closed
A government accountability group is launching a $1 million advertisement campaign against President Biden and the Centers for Disease Control and Prevention (CDC) after it was revealed the agency regularly communicated with a prominent teachers union regarding school reopenings.
Americans for Public Trust (APT) launched a million-dollar ad campaign going after Biden and the CDC after it was recently revealed the American Federation of Teachers (AFT) lobbied the organization on school reopenings.
According to a script exclusively obtained by Fox News, the ad, called “Science,” opens with a clip of Biden telling Americans to “listen to the scientists” and the National Institute of Allergy and Infectious Diseases Director Dr. Anthony Fauci saying to get “children back to school.”
Here’s the video:
These ads are getting some well-deserved attention on cable news.
— Consumers' Research (@ConsumersFirst) May 18, 2021
NEW: Tonight on the @ingrahamangle we broke down how we are putting woke corporations on notice.
It's time for them to start serving their customers and stop serving woke politicians. pic.twitter.com/5UHxufylVM
— Consumers' Research (@ConsumersFirst) May 19, 2021
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