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More Than One Third of Prospective College Students Reconsidering Higher Ed Amid Pandemic

More Than One Third of Prospective College Students Reconsidering Higher Ed Amid Pandemic

“For all students, finances and being able to afford college are a key issue.”

Many schools are already struggling with lower enrollment. This news suggests that things are going to get worse.

Inside Higher Ed reports:

Doubts About Going to College

More than one-third of prospective college students are reconsidering higher education in light of the coronavirus pandemic. Further, 43 percent of prospective students for one- and two-year programs are looking to delay enrollment.

Those are two findings of a national survey of prospective college students by LaneTerralever, a national marketing and advertising agency for higher education. LaneTerralever surveyed 528 students across the U.S. in September.

The company encourages colleges to take a very practical approach to dealing with the skeptical audience of students.

“Prospective students need to hear how higher education can be accessible, affordable and productive for them now,” said Lauren Hillery, director of brand strategy at LaneTerralever. “Many face tremendous pressure and uncertainty, so the usual messages of prestige, faculty and community need to be preceded by practical information on how they can fit education into their lives today.”

The study participants, split evenly along gender lines, were 56 percent white, 20 percent Black, 9 percent Latinx and 10 percent Asian. Nontraditional prospective students said they had considered enrolling in college in the last 18 months.

For all students, finances and being able to afford college are a key issue. Forty percent of students indicated they are being forced to explore other financial support options as a result of the pandemic. Of those who are likely to pursue higher education, 37 percent said they are most likely to self-fund their education.


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notamemberofanyorganizedpolicital | December 14, 2020 at 1:00 pm

Should be 2/3 reconsidering at least.

That Lauren creep is full of……baloney and
selfish self interest.

The Friendly Grizzly | December 14, 2020 at 4:13 pm

I look at it this way: many companies won’t hire white males. Others hire only H1B. The H1Bs who end up forming their own companies also don’t hire Americans. Women are the gatekeepers in HR.

If an American boy is savvy, he will go into the trades. Rather than having a useless diploma earning him nothing, he earns a healthy living off of the ones who got those jobs.

Someone has to keep Apu’s Range Rover running. Again and again.
Someone needs to put brakes in Judith’s Subaru Forester.
Who will build Mr. Chang his McMansion in Hillsborough?
Mrs. Tran needs a plumber.
Hector Vargas needs an electrician.

And, when the tech bubbles burst, as they seem to do every few years, who gets work? The repairman? Or the Deputy Second Vice President in Charge of Whatever at Gurgle?

    MattLauersNob in reply to The Friendly Grizzly. | December 15, 2020 at 8:38 pm

    I’ve said for years that an AA in business and certification in one of the trades is the ticket to $$ in your own business.

    The Grizzly is exactly right. My plumber makes $95 per hour, more than I ever made in my life. My friend the auto mechanic charges $105 per hour.

    The only way to make that much in academia is to become an administrator, which allows you to set your own astronomical salary and hire as many sycophants as you wish.