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Democrats Changed Impeachment Messaging From ‘Quid-Pro-Quo’ to ‘Bribery’ After Focus Group

Democrats Changed Impeachment Messaging From ‘Quid-Pro-Quo’ to ‘Bribery’ After Focus Group

“workshopping their talking points and buzzwords for maximum impact and reach”

When Nancy Pelosi and Adam Schiff talk about impeachment on TV, they often frame it somberly and claim it’s not about politics.

For weeks, Democrats were using the term ‘quid-pro-quo,’ but they consulted a focus group and found that ‘bribery’ was a more effective word for their purposes.

Becket Adams writes at the Washington Examiner:

Why not call it a ‘bribe’? Democrats have focus group-tested their impeachment strategy for maximum effect

NBC News and Reuters were savaged by the anti-Trump #Resistance this week for warning that Democrats would miss their opportunity to move public opinion in support of removing President Trump from office if the impeachment hearings fail to capture the attention of the general electorate.

Not only is this analysis correct, but NBC and Reuters are also not alone in recognizing that Democrats need to appeal to more than just obsessively engaged former Russia-gate activists. Democratic leaders themselves recognize this, too, which is why they are workshopping their talking points and buzzwords for maximum impact and reach.

Democrats have, for example, retired the term “quid pro quo” for the simpler term “bribery,” claiming the latter more accurately conveys the nature of the case against Trump. But there is more to the story, according to the Washington Post. Democrats shelved “quid pro quo” after private polling found “bribery” packed more of a punch with survey respondents.

“[T]he Democratic Congressional Campaign Committee conducted focus groups in key House battlegrounds in recent weeks, testing messages related to impeachment,” the Washington Post reports. “Among the questions put to participants was whether ‘quid pro quo,’ ‘extortion’ or ‘bribery’ was a more compelling description of Trump’s conduct.”

Chris Wallace of FOX News mentioned this on the air yesterday. Watch below:

Branding is so important in these matters, isn’t it?

But this is totally not about politics.

Last word goes to Tammy Bruce.


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Have you ever wondered how the Democrats would rule had they the power? Peolosi’s impeachment railroad shows us all how they would rule.

Due process? Pelosi’s impeachment inquiry has eliminated due process entirely. Apparently for her, the end justifies the means so any and all means will be used to secure her desired outcome.

Abuse of power? Pelosi’s committees subpoena any and all persons who support and serve Trump’s administration. Lawyers, travel expenses, lost time, etc. quickly add up to hundreds of thousands if not millions of dollars in out-of-pocket expenses. All for having the temerity to serve Donald Trump.

Pelosi’s complete and utter disdain for any person who might disagree with her arrogance is constantly on display.

    notamemberofanyorganizedpolicital in reply to stablesort. | November 16, 2019 at 9:45 pm

    Great ad material.

    Tweet it to Trump.

    The next democrat president absolutely must be subjected to the same witch hunt, the same investigations, calling in the same supporters.

    Make it worse.

    Otherwise they will continue their anti-American charades.

    texasron in reply to stablesort. | November 19, 2019 at 7:03 pm

    Wake up America:

    The democrats are demonstrating in the “Impeachment Hearings” what they plan to do when and if they take over the country.

    First they will abolish the Bill of Rights.
    That allows them to confiscate any and all weapons, guns, knives, pressure cookers, etc. Then, they will determine what someone can say and think.

    They will conduct hearings and prosecutions in secret. They will not allow the accused to hear all accusations or charges against him. He could be found guilty even though no law was broken.

    He will not be allowed to confront his accuser. He will not be allowed to conduct a defense with his lawyer present.

    Nancy Pelosi recently said that by testifying to the Congressional Committee, President Trump can prove his innocence. Since when are we guilty first, then have to prove otherwise?

    Until Democrats control our government, we are innocent until proven guilty!

Grand Moff Tarkin | November 16, 2019 at 5:50 pm

“Bribery.” You keep using that word. I do not think it means what you think it means.

Murder would poll even better, they should go with that. Because right now Trump is killing them.

This article exemplifies why Trump resonates with his followers. To the ruling class he appears totally unfocused in his thinking and speaking but to his country class followers he delights them with his spontaneity and genuineness.
Look at Trump’s remarks about having a dog in the White House!! He is focused “like a laser beam” on being unfocused.

They do this same crap all the time. Remember Global Warming? Or Global Cooling? Climate Change has been a disaster, so they tested what sounds better to push their agenda, and are working on it being climate crisis, or some such thing to make it sound scary.
I knew Quid Pro Quo was DOA when it was being used against Biden. Can’t have that, so they had to change it to bribery and extortion. They can’t make that case either, but what they accuse Trump of is what they were all doing in Ukraine. Biden was just top of the list and the most obvious. Guess who else is tied up with stealing money from Ukraine… Romney. Hillary, Podesta, Obama, Kerry, just to name a few, all their hands in that cookie jar. Like a “protection” racket.
Ukraine was a money laundering op, with US “aid” going to these corrupt oligarchs who run companies AND are ministers who get a lot of the funds then disperse them to Americans for pedaling influence. Biden was the most public about what he did to steal back US “aid” from Ukraine.
The focus groups are how the left spin their message all the time. It was used during Clinton’s impeachment to see what would play best for his abuse of power over an intern. They did the same with Obamacare to see how best they could dupe the public on what the goal was with that horrible mess.
Spin instead of truth. Obama told lies all the time, even when he didn’t have to. It was pathological. Schiff is of the same mold, but he isn’t smart enough to focus group his message before hand.
The left is evil. The vilification of McCarthy was because he hit too close to the truth with them. While his tactics were not the best, their focus group spin against him was to help provide cover to the true offenders. We have sedition going on in this country. Trump calls it treason, though I suspect his own “focus group” – his understanding of regular people, knows sedition doesn’t play as well.

When “bribery” doesn’t work, maybe they should try “folderol” or “balderdash.” Or maybe even “monkeyshines.”

New name for Pelosi: Quid Pro Crow.

Next month it will be something else.
Not My President
No one is above the law
Quid pro quo

Each are used for fundraising letters, robocalls and comercials. RINOs and the DNC started demanding impeachment the day after the 2016 election. There was never a there there. The establishment SWAMP will continue their RESIST of the Trump administration until and after election day 2020.

We can expect bribery to be replaced during the general election with something like welfare for all or green new deal or Trans-America. Whatever works to keep the checks rolling in to the bank.

They’ve used several words recently to try and gain the higher ground for example, democrats don’t usually like the word “patriot”, “republic” (they prefer the word democracy when describing our form of government) praying and being humbled during this process. No wonder dem’s get a long with the leftist in hollywood, their entire lives and beliefs are made up stories that they try to live out in real time.

This is my guess, and maybe I’m just spit balling here, but do we need to pass the articles of impeachment in order to see what’s in them?

There may have been quid but no quo. Now we have bribery and extortion of somebody who had no idea that they were being bribed or extorted. How do you make a case around that?
Not to mention wrapping your mind around somebody actually saying, “If you don’t do me a favor, I won’t give you a billion dollars.”
Sounds like the WORST BRIBE EVER! I mean, it’s the exact opposite of bribery and extortion.

Quid pro quo didn’t resonate with Dems because they don’t know what it actually means but, they do know all about bribery. It’s been a mainstay in their politics and policies for decades. Every treaty ever signed by any POTUS or world leader has a quid pro quo attached…

Americans need a way to recall any or all members of Congress. We shouldn’t have to wait for the next election to get them out of office.

How do we know if members of this kangaroo court are any congressmen who used our money to bribe their sexual victims to keep quiet?

What legislation was create to supply the hush money? Any member who voted for this legislation is complicit and needs to be outed.