“To keep this job, you really have to show that you can cut the mustard”
Who knew this market was so competitive? I guess it makes sense, when you consider the cool vehicle you get to drive.
The New York Post reports:
Why becoming a Wienermobile driver is harder than getting into Harvard
Kyle Edwards and Hayley Rozman, two recent college grads in their early 20s, are at a grocery store on the south side of Chicago, giving a tour of their temporary home away from home, a Wienermobile they’ve lived in since last summer.
Like all hotdoggers, they speak almost entirely in hot-dog puns. They’ve “relished” the experience of their temporary post and insist that anyone riding “shot bun” must wear a “meat belt” and enjoy the view from the “bunroof.”
“To keep this job, you really have to show that you can cut the mustard,” says Edwards, straight-faced.
“Hotdogger” is an official title for the young men and women who travel the country in giant mobile wieners, spreading the gospel of processed meats (and their employer, Oscar Mayer Foods Corp.). Since 1988, there have been six Wienermobiles consistently on tour, visiting every US state and Canada 12 months a year.
And two hotdoggers — typically one male and one female — are always at the helm.
“It can be easier to get into an Ivy League university than become a hotdogger,” Ed Roland, a senior manager of experiential marketing at Oscar Mayer, told The Post.
He’s not kidding. Applications from soon-to-be-college grads have jumped from 6,000 in 2018 to 7,000 this year — thanks in part, Oscar Mayer reps speculate, to an increase in the Wienermobile’s social-media presence.
Hat tip to Instapundit.
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