The NFL has already ruined its own brand. Now it’s moving on to academia. This should end well.

Campus Reform reports:

NFL co-hosts ‘social justice’ training for college athletes

The National Football League has partnered with Morehouse College to host a three-day workshop dedicated to teaching student athletes strategies for “effective advocacy.”

The “Advocacy in Sport” workshop, which will be held in February, vows to teach students “how to develop and implement effective advocacy platforms that positively impact society.”

The workshop comes on the heel of the NFL’s recent pledge to donate $89 million dollars to social justice causes over the next seven years, a commitment that notably came in light of the protests against racial injustice seen by NFL players like Colin Kaepernick and others.

“This historic workshop is aimed at training the next generation of athletes who wish to use sport as a powerful platform for advocacy,” said Troy Vincent, the Executive Vice President of Football Operations at the NFL, in the NFL press release.

“Our partnership is designed to equip athletes as influencers and community leaders with the mechanics to develop their advocacy platform,” Vincent added.

David Wall Rice, a psychology professor at Morehouse College, took the lead on developing the upcoming training, but it was also developed in consultation with NFL athletes, social advocates, and sports administrators, the NFL says.