Over the weekend, the New York Times published a glimpse virtual behind the scenes glimpse into Trump’s presidency.

Nestled in the story was the revelation that Trump consumes approximately 12 Diet Cokes daily, Cokes delivered to him by White House staff summoned by a button.

Watching cable, he shares thoughts with anyone in the room, even the household staff he summons via a button for lunch or for one of the dozen Diet Cokes he consumes each day.

The lengthy and refreshingly meaty report explores how “the job has changed him a bit, and he has changed the job,” so naturally, CNN is focusing on Diet Coke.

Behold:

But wait! It gets better (or worse, depending):

Looking at long-term studies in humans, Swithers noted, the results indicate that people who report drinking artificially sweetened beverages end up at higher risk than non-diet soda drinkers for lots of negative outcomes, including type 2 diabetes, hypertension and stroke, as well as dementia.

A Boston University School of Medicine study from this year found that people who reported drinking at least one can of an artificially sweetened soft drink each day were almost three times as likely to have a stroke caused by a blood clot, compared with those who avoided these diet beverages.

One-a-day diet soda drinkers were nearly three times as likely as those who never drink diet soda to be diagnosed with dementia, as well, the researchers found.

And on it goes, listing study after study about why diet cokes are bad and will kill you dead.

In this particular case, CNN’s devotion to exposing the well-known impacts of Diet Coke addiction is part of a much broader narrative targeting Trump’s overall health, especially his mental health. The goal here is simple: prove just how unhealthy (and therefore unfit) a President we have.

CNN significantly downplayed Hillarys numerous health issues, many of which popped up during the 2016 campaign cycle, panning justifiable questions about the former first lady’s health as tin foil hattery. Neither did they mind a newly minted President Obama’s smoking habit (which he later claimed he kicked). But in one day, CNN cut three separate video segments on Trump’s Diet Coke drinking.

Trite as it may be to say, this is why Trump won. Those fortunate enough to live in flyover country don’t give a damn what Diet Coke does to the appendix. Far more concerning is how looming tax reforms and health insurance overhauls are going to impact the family budget.

But you do you, CNN.