I’m truly at a loss with this one.

Last night I blogged about ESPN’s decision to reassign play-by-play announcer Robert Lee. Lee was scheduled to call UVa’s season opener in Charlottesville. As you’re probably aware at this point in the news cycle, Lee is Asian-American.

Robert Lee’s name was just a little too close to long dead Confederate General Robert E. Lee’s for social justice comfort.

Rightly so, the people of the internet collectively rolled their eyes. ESPN had reached a new low.

Enter Reuters who, as I imagine this story unfurling, hiked up theirs pants leg and shouted “hold my beer!”

Because these are from the Reuters Twitter account:

And in case you were wondering, there are not teaser tweets. Reuters used the same verbiage in their headlines: