President-elect Trump spent $600 million and won handily
The errors the Hillary campaign made are many, and they managed to spend $1.2 billion and still lose the presidential election.
Hillary Clinton and her supporters spent a record $1.2 billion for her losing presidential campaign — twice as much as the winner, Donald Trump, according to the latest records.
The president-elect, who confounded critics during the campaign by saying there was no need to raise or spend $1 billion or more, ended up making do with $600 million.
Clinton’s expensive machine tore through $131.8 million in just the final weeks, finishing with about $839,000 on hand as of Nov. 28.
Team Trump spent $94.5 million in the home stretch — from Oct. 20 to Nov. 28 — and had $7.6 million left.
The figures include all spending by the campaigns, PACs and party committees.
. . . . Trump contributed $66 million from his own pocket, $34 million less than he estimated he would shell out.
Brad Parscale, Trump’s digital director, credited strategic last-minute investments with helping propel the political newcomer to victory.
The campaign and the Republican Party spent about $5 million in get-out-the-vote digital advertising targeted in the final few days at Michigan, Wisconsin, Pennsylvania and Florida.
It proved critical: Some of those states were won by razor-thin margins.
It’s easy to be cynical about elections and think as Team Hillary (and Team Jeb!) did that money is the only thing that matters. But having a candidate with a message Americans want to hear obviously counts for a great deal more.DONATE
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