Kellogg also cited customer complaints
Breakfast cereal maker Kellogg will no longer advertise on Breitbart.com.
Kellogg’s move stemmed from customer complaints, according to the company, which makes popular cereal brands like Corn Flakes and Rice Krispies.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” a Kellogg spokesperson told Fortune in an e-mail statement. “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”
Kellogg’s move was an act of “economic censorship of mainstream conservative political discourse” and is “as un-American as it gets,” Breitbart said in its statement to AP.
Other brands have also pulled ads on Breitbart, including Allstate, Nest, EarthLink, Warby Parker and SoFi, according to Digiday. Last week, AppNexus deactivated Breitbart News after an audit of the site’s content determined that it violates the advertising network ban on hate speech.
Some of Breitbart’s most controversial stories have had referred to “Muslim invaders”, and a “Renegade Jew” and said “Women Should Log Off” the internet if they face online harassment. Breitbart Chief Executive Officer Larry Solov told Reuters last week the company “always and continues to condemn racism and bigotry in any form.”
Breitbart responded by organizing a boycott of Kellogg:
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.
[Featured Image: By Internet Archive Book Images [No restrictions], via Wikimedia Commons]
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