Kellogg Will No Longer Advertise on Breitbart, Cites Values Conflict
Kellogg also cited customer complaints
Breakfast cereal maker Kellogg will no longer advertise on Breitbart.com.
Kellogg’s move stemmed from customer complaints, according to the company, which makes popular cereal brands like Corn Flakes and Rice Krispies.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” a Kellogg spokesperson told Fortune in an e-mail statement. “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”
Kellogg’s move was an act of “economic censorship of mainstream conservative political discourse” and is “as un-American as it gets,” Breitbart said in its statement to AP.
Other brands have also pulled ads on Breitbart, including Allstate, Nest, EarthLink, Warby Parker and SoFi, according to Digiday. Last week, AppNexus deactivated Breitbart News after an audit of the site’s content determined that it violates the advertising network ban on hate speech.
Some of Breitbart’s most controversial stories have had referred to “Muslim invaders”, and a “Renegade Jew” and said “Women Should Log Off” the internet if they face online harassment. Breitbart Chief Executive Officer Larry Solov told Reuters last week the company “always and continues to condemn racism and bigotry in any form.”
Breitbart responded by organizing a boycott of Kellogg:
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.
[Featured Image: By Internet Archive Book Images [No restrictions], via Wikimedia Commons]
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Kellogg should be good enough as to identify those company values, not only so that we can check for conflict with those of Breitbart, but also so that we can assess whether ours is compatible with Kellogg.
As it is, it sounds like the “company value” is “controversy avoidance”, which is common but not particularly noble.
Finally, there is a company I can boycott. I have been so jealous of everyone getting to boycott leftist companies and now there is one I actually can enjoy boycotting like everyone else.
They certainly aren’t talking about the good ‘values’ of their cereals. I stopped buying their overpriced products years ago and have been perfectly happy with the generic store brands; which for the most part taste just as good, and are far cheaper.
I’ll just pretend I’m not buying their stuff because they’re caving to leftists.
Small loss. Kellogg’s advertising just hasn’t been the same since Thurl Ravenscroft (the voice of Tony the Tiger—”They’re grreeeaat!”) died.
The Kellog’s people are all flakes.
I’m sure everything will be okay once we have reversed man made continental drift and have reunited Pangea.
For a group who make lots of money, CEOs can be really stupid. Take for instance the young twerp who runs Levi Strauss. he says, “Keep those evil guns out of my stores!” Does he even care how many gun owners he’s angered? I didn’t even know Levis had stores and at my age the jeans I have should last until the box me up. So there is one more boycott I’m going to miss. I miss the day when companies just wanted to sell stuff and not preach to me about their particular world view.
What is going to be difficult about boycotting Kellogg is they own one of the companies that make girl scout cookies. Heroin addicts have methadone, but there is no option for girl scout cookie addicts. Besides, it’s fun to ask the girls if they are going to grow up to be mean old women and hear them holler “NO” in unison.