If you’ve been waiting for the first rap ad of the primary season, your wait is finally over.
Republican presidential frontrunner Dr. Ben Carson’s campaign released a rap ad that will run on stations in some of the country’s largest markets.
ABC News reports:
Dr. Carson is launching a new 60-second urban radio advertisement scheduled to air Friday in eight markets.
His new $150,000 radio ad buy, called “Freedom,” will air for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Little Rock, Arkansas.
The ad, specifically targeting young black voters, uses rapper Aspiring Mogul and is interspersed with portions of Carson’s stump speech throughout the 60-second ad.
The rap goes something like:
“America became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now. I’m very hopeful that I’m not the only one that’s willing to pick up the baton to freedom. Because freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation.”
According to ABC, Carson’s campaign says, “the purpose of the new ad is to awaken, appeal to and motivate the urban market, specifically catering to younger black voters.”
“Reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,” Carson campaign spokesman Doug Watts told ABC News. “They need to get involved and express their voice through their vote.”
Carson’s campaign is unconventional, but his unorthodoxy seems to be working. At least for now.
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